Newspaper designing

Newspaper designing- Basic tips and tricks

1. Newspaper Designing Basics Tips and Tricks

2. Introduction Process of arranging material on a newspaper page Type of News in a paper News Stories Editorial Opinion/Columns Letters to Editor Photo Captions Ads Items should be arranged according their relevance and importance Demand of readers should be kept in mind

3. Basics of Newspaper Designing Appropriate mix of local, national and international news News should be presented accurately, clearly and fairly Consistency and flexibility of Newspaper News items should be arranged according to their importance Important News should be given prominence Ads and supplements should be clearly differentiated Reader diagonal

4. Total Page Concept A theory of Newspaper designing put forward by tabloid papers Most popular method of arranging the elements on a page Design each page as one unit in its own a compete entity Similar design for whole paper, continuity must be maintained Includes every relationship between elements of a page captions for photos headlines for news stories the type thin borders Picture outlines box around stories advertising Easily understandable by the Readers Design should support verbal content

5. Front Page Design Entryway to the Newspaper Special design strategy Should Provide a display of what's important Nameplate reflecting the personality of the publication Include Name of the publication, date, Editor, address, volume, and issue number Skyboxes teasing about the stories inside Should only contain useful and interesting News Try not to put ads on front page

6. Advertisements Very important for a newspaper Should be treated as News Should be distinguishable from News Poorly designed ad is bad for the paper Must be written accurately and clearly Should contain: Typeface of the brand illustrations Logos Drawings Photos of the product

7. Design Basics Info graphics Charts, maps, graphs and illustrations Very Important element of a News story Complements it and increase its affectivity Not an alternative of Pictures and Photos Must be accurate Borders Used in box stories Used to distinguish or highlight Dominance 2.5 times larger than other elements Main attention grabber of a page

8. Main Elements Designers work with four elements: copy, art, headlines and white space Copy: the actual text Art: Photos, illustrations, maps, graphs, lines etc. Headlines: Any header for an article White Space: Empty space between above elements Unity Similar design, Type family, Size etc. consistent external and internal margins Rhythm use of a repeated color, graphic, or typographic element to hold a design together Balance Design of paper in such way that graphical elements are spread throughout the page and do not seem to all be on one side or the other

9. Pictures Complement the story and increase its effectiveness Pictures should be lightened Dark pictures should be avoided Pictures should be converted to CMYK color schemes to maintain the color tone Picture quality should be at least 300dpi Pictures should be placed reasonably

10. Picture Placement XXXXXXXXX XXXXXXXXX OK OK

11. Picture Placement Don’t put a picture at the end of a story; put pictures level with or above the story beginning 27-Jun-18 15 XXXXXXXXX No

12. Picture Placement The middle of a column is not a good place for a picture It is a physical block; readers may not jump it 27-Jun-18 16 XXXXXXXXX No

13. Picture Placement If you do put a picture in the middle column, it should be at the top 27-Jun-18 17 XXXXXXXXX OK

14. Picture Placement Pictures from different stories should NOT be placed right next to each other 27-Jun-18 18 XXXXX XX OK

15. Design software Acceptable Software Makemynewspaper.com's Free Cloud Newspaper Designer Adobe InDesign Microsoft Publisher Serif Page Plus QuarkXPress Mac/Apple Pages Unacceptable Software Adobe Illustrator Adobe Photoshop Microsoft Word  Microsoft PowerPoint

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19. THANK YOU FOR YOUR ATTENTION! ANY QUESTIONS?