Nexa

NEXA, what is nexa, why is nexa, what are the challenges that Nexa will face

1. Gautam Chopra Kanak Binayakiya Saurabh Chopra Abhay Chawla Chaman Tanwar Group-2

2. INTRODUCTION Nexa  is a retail network from Maruti Suzuki that caters the high-end consumers. Established in July 2015 It offers a high level of sophistication and is based on the principles of exclusivity, pampering and listening to the consumer. Its Chairman is Mr. R. C. Bhargava MD & CEO = Mr. Kenichi Ayukawa 

3. Objective To give customer a memorable experience. To get an edge over the competitors. To sell high-end vehicles. To shed the image of small car maker.

4. Challenges Less products to offer. Totally new concept . Less awareness

5. Benefit From Nexa Improves Brand Image. Will attract modern consumer. Improve sales.

6. SUGGESTIONS More number of cars in showrooms. More focus on advertisement of NEXA. Take Feedback regarding showroom.

7. Reference http ://www.nexaexperience.com / http:// www.ndtv.com/video/player/news/maruti-suzuki-vitara-brezza-design/407423?ndtv_prevvideo http:// articles.economictimes.indiatimes.com/2015-07-24/industry/64817422_1_ciaz-maruti-suzuki-dealers http:// www.thehindu.com/business/Industry/maruti-suzuki-launches-nexa-outlets/article7456265.ece Vipul Motors, Jaipur Contact number: [phone]