Niamh O'Rourke - Media Profiling

Media!
Proﬁling!
!
Niamh O’Rourke !
Fashion styling!
Show production!
Fashion journalism!
!

Niamh O’Rourke !
Fashion styling!
Show production!
Fashion journalism!
!
Press !
Packs!
!

My
Background!

Client : Image Magazine!
Photographer : Christian Ammann!
Stylist : Niamh O’Rourke!

Client : Image Magazine!
Photographer : Andreas Pettersson!
Stylist : Niamh O’Rourke!
!

Client : Image Magazine!
Photographer : Dirk Lambrechts!
Stylist : Niamh O’Rourke!
!

Client : Brown Thomas!
Photographer : German Collins!
Stylist : Niamh O’Rourke!
!

Client : Brown Thomas!
Photographer : Andreas Pettersson!
Stylist : Niamh O’Rourke!
!

Client : Arnotts!
Photographer : Andreas Pettersson!
Stylist : Niamh O’Rourke!
!

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Client : Irish Independent!

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Client : Irish Examiner!

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The Perfect Press Pack…!

Outline of content!
Link to high-res image !
[A4-A3 size at 300dpi, approx. 60MB] !1!
Attached are Spring 2013 images by [PRoSHOTS] for Shevlin Millinery
If you would like high-resolution versions, please just download individual images or the complete folder from the link below:
http://www.yousendit.com/download/UVJoMFhoZ1BtNEtFQk1UQw
You can also browse and download these or any other [PRoSHOTS] images through the press gallery at: www.PRoSHOTS.ie

Alternatively, you can email me a request for images or additional information.
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[PRoSHOTS] - promoting Irish Designers & Boutiques
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Shevlin Millinery
The Shevlin Brand is now available in Arnotts Department Store, Dublin, in both ladies and gents departments. John Shevlin's late father started a hat
manufacturing company in Malahide, Co. Dublin in 1960. John has followed in the tradition and has designed and made hats for
many outlets in Ireland, including A-Wear, Arnotts, Accessorise, The Hat Shop Dublin and remains the only blocked felt and
straw hat manufacturer in Ireland. John makes various felt hats in plain woolfelt, woolfelt mixes, velours and fur felts. He is also
the only Irish maker of real panama hats, using quality Panama Straw from Ecuador, for ladies and gents, not just the classic
ecru Panama but also in various styles and colours. John ranks as one of the most established and respected milliners in the Irish
fashion scene. His hats are exported all over the world. John was commissioned to design and produce the last air hostess hat
for the Aer Lingus uniform and has made hats for leading Irish couturiers Ib Jorgensen and Thomas Wolfangel. The Gate Theatre
in 2010 commissioned John to make a hat for the renowned actor Owen Roe, for Samuel Beckett's Endgame, directed by Alan
Stanford. The Abbey Theatre in June 2011 commissioned John to make 2 stove pipe hats for Brian Friel's play “Translations”.
Shevlin Millinery is a registered member of the Crafts Council of Ireland.
Shevlin Millinery, Cow's Lane Designer Studio, West Essex St., Temple Bar, Dublin 2
+353 (0)87 2455565 | www.shevlin.ie | [email protected] | [email protected]
Grainne Walsh <[email protected]>
To: undisclosed-recipients:;
[PRoSHOTS] for SS 2013 - Shevlin Millinery

8 May 2013 01:43
15 Attachments, 1.3 MB

Very short biography about the craftsperson/brand!
Press release message!
Contact details!
!
!
!
Attached are Spring 2013 images by [PRoSHOTS] for Shevlin Millinery
If you would like high-resolution versions, please just download individual images or the complete folder from the link below:
http://www.yousendit.com/download/UVJoMFhoZ1BtNEtFQk1UQw
You can also browse and download these or any other [PRoSHOTS] images through the press gallery at: www.PRoSHOTS.ie

Alternatively, you can email me a request for images or additional information.
Best regards,
Grainne
[PRoSHOTS] - promoting Irish Designers & Boutiques
+353 87 2341710
www.PRoSHOTS.ie
Shevlin Millinery
The Shevlin Brand is now available in Arnotts Department Store, Dublin, in both ladies and gents departments. John Shevlin's late father started a hat
manufacturing company in Malahide, Co. Dublin in 1960. John has followed in the tradition and has designed and made hats for
many outlets in Ireland, including A-Wear, Arnotts, Accessorise, The Hat Shop Dublin and remains the only blocked felt and
straw hat manufacturer in Ireland. John makes various felt hats in plain woolfelt, woolfelt mixes, velours and fur felts. He is also
the only Irish maker of real panama hats, using quality Panama Straw from Ecuador, for ladies and gents, not just the classic
ecru Panama but also in various styles and colours. John ranks as one of the most established and respected milliners in the Irish
fashion scene. His hats are exported all over the world. John was commissioned to design and produce the last air hostess hat
for the Aer Lingus uniform and has made hats for leading Irish couturiers Ib Jorgensen and Thomas Wolfangel. The Gate Theatre
in 2010 commissioned John to make a hat for the renowned actor Owen Roe, for Samuel Beckett's Endgame, directed by Alan
Stanford. The Abbey Theatre in June 2011 commissioned John to make 2 stove pipe hats for Brian Friel's play “Translations”.
Shevlin Millinery is a registered member of the Crafts Council of Ireland.
Shevlin Millinery, Cow's Lane Designer Studio, West Essex St., Temple Bar, Dublin 2
+353 (0)87 2455565 | www.shevlin.ie | [email protected] | [email protected]
Grainne Walsh <[email protected]>
To: undisclosed-recipients:;
[PRoSHOTS] for SS 2013 - Shevlin Millinery

8 May 2013 01:43
15 Attachments, 1.3 MB
2!

Cutout product shot [72dpi] !
Brand!
Product name!
Description!
Price !
Key stockist!
Contact details!
!
!
3!

Examples of great cutout photography!

COMPILE!
YOUR!
PRESS LIST!

COMPILE!
YOUR!
PRESS LIST!
List relevant publications!
Source the right contacts!
Get to know their work!
Get their correct contact details!
Update your press list regularly!
!
!

SEND YOUR!
PRESS PACK!

WHEN?!

WHEN?!
INITIAL IMPACT!
Glossy : Send 6-8 weeks prior to publication date (UK glossy : 8-10 weeks)!
Newsprint : Send 2-4 weeks prior to publication date!
Online : Send 1-2 weeks prior to publication!
!
FOLLOW UP!
!

!
!
WHAT
CHANNELS?!

Pro Shots!
€40 to €60 per image !
(includes cutout shots and sending to editors)!
PR Slides!
€500 per month for 50 images!
(cutout photography service is also available)!

THANK!
YOU.!

Niamh O'Rourke - Media Profiling

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Niamh O'Rourke - Media Profiling