Niinue MSME Investments Exchange Pitch Deck

Presenting Niinue, a
regulated online crowdfunding
platform that securely connects African diaspora investors with Africa-based entrepreneurs
running high-growth MSME’s
thus ensuring a robust return on
investment, and wealth creation in the African continent.

1. NIINUE
Turning Diaspora Remittances Into Investments
123 Anywhere St., Any City, ST 12345
[email protected]
[phone]

2. Kenyans abroad lose a staggering US$200
million annually to misguided investments back
home. This sum is just the tip of the iceberg, as
fear of further losses keeps potential
investments back home at bay.
This means that only 5% of the US$4 billion
diaspora remittances into the country go into
investments largely because there is a lack of
transparency and trust, lack of regulation
and little Return On these Investments.
The Problem
Diaspora funds are in an investment money trap
*SOURCE: Kenya Diaspora Remittances Survey, 2021

3. The physical separation between
sender and recipient leads to a
lack of visibility. This often results
in investment funds not being
utilized for their intended
purpose. Misappropriation of
funds meant for investments is
common, leading to mistrust
between sender and recipient.
No Transparency & Trust
Root Problem
Those in diaspora are averse to investing back home
Most investment funds go towards
real estate, which is highly
unregulated. There’s no recourse
for anyone sending money to an
investment that doesn’t
materialize, leading to stories of
investors pumping money into
failed real estate development
projects.
Lack of Regulation
If you have little visibility on
your investment, and there’s no
regulation protecting your cash,
it is very likely that you will not
get any returns on your
investment. Most remittances
allocated to investment rarely
deliver on ROI.
Lack of ROI

4. What’s needed is a regulated
platform that not only guarantees
visibility on investments but also
delivers attractive returns for
investors in the diaspora.
Safeguarding a US$4B
Investment Pool
Remedy
So much money, such little regulation

5. Solution
We’ve developed Niinue, a
regulated online crowdfunding
platform that securely connects
investors with entrepreneurs
running high-growth MSME’s
thus ensuring a robust return on
investment.

6. It’s a crowdfunding platform that gives investors constant visibility on their investment. Niinue serves
two core functions
it’s an online platform that allows one to invest in a host of small businessesa.
it provides ERP services for these high-growth small businessesb.
The platform offers investors exclusive access to curated MSME business information e.g. company &
business owner profile, business model, balance sheet, income statement and cash flow projections.
Through the ERP, investors also get select visibility to monthly business data such as sales, sales
projections, invoice reports and profit margins.
Delivers Transparency and Investor Trust;
How Niinue Resolves The Root Problem
Root problems - No transparency & trust, Lack of regulation and little RoI

7. How Niinue Resolves The Root Problem
Root problems - No transparency & trust, Lack of regulation and little RoI
Niinue is regulated by the Capital
Markets Authority, SASRA and the
CBK. Entrepreneurs wanting to get
funding on Niinue must also be
members of a SACCO registered
by SASRA.
It’s Highly Regulated
It provides investors with unique opportunities to invest in high-growth
MSME’s businesses that deliver robust return on investments. These MSME’s
are vetted through a rigorous on-boarding process that allows for the identify
of the following;
a. Businesses that demonstrate potential for rapid growth
b. Businesses with owners who demonstrate acceptable management &
financial knowledge capacity
c. Businesses with acceptable KPI’s and KYC’s that allow for smooth operation
& management
Attractive Returns

8. how niinue attracts
funders
Content Marketing - informative and engaging content i.e.
videos, blogs, podcasts, etc.
1.
Social media marketing - Advertising, events, videos,
podcasts, interviews, etc.
2.
Ministry of Foreign and Diaspora Affairs - partnerships &
collaborations
3.
Influencer marketing - through individuals both abroad
and in Kenya who are held in high esteem
4.
Conferences and events abroad - both virtual and
physical
5.
Incentives and Referral Programs: Encourage investors to
join by offering exclusive investment opportunities,
discounts on fees, or referral bonuses for referring friends
6.

9. How Niinue
Works
How investments are approved and funded

12. Business Vetting
MSME’s are vetted through a rigorous on-boarding
process that allows for the identify of the following;
a. Businesses that demonstrate potential for rapid growth
b. Businesses with owners who demonstrate acceptable management &
financial knowledge capacity c. Businesses with acceptable KPI’s and KYC’s
that allow for smooth operation & management
This information is gathered online via the Niinue platform, where business
owners are required to fill in an application form, and also follow up with an
online video interview.
Here's a breakdown of the KYCs required in the application process:

15. How Niinue
Monetizes
How this platform will make money

16. Revenue Model
Niinue primarily makes money by taking 5% of the total amount of money that is
funded on the site. We use this money to turn a profit that pays for the costs of
running the site, including advertisement and employee payment.
Other revenue streams include;
Investor membership fees of US$ 100
Access to MSME database for a fee for banks, MFI’s and GoK
Access to MSME big data for a fee to FMCG’s, financial institutions,
manufacturers, etc.
Niinue ERP monthly/annual subscription fees

17. Revenue Model
We’re looking at investments within the range of US$5,000 -
100,000 per investment
These investments can be individual or groups (an investment
group or SACCO can decide to invest in a business)
Loan tenors will last between 12 months - 36 months
We’re looking at loan returns ranging between 16% - 24% P.A.

18. MSME Loans
Value
There were 1.18 million active MSME
loan accounts in the banking
industry as at December 2022, with
a total value of Ksh.783.3 billion

19. Remittances Run
The Economy

20. Chief Executive Officer
Ngaruiya Thuku
General Manager
John Kabaa
Credit Control Director
Eva Githuku
Meet our Team
Chief Tech Officer
Eric Wanyoike

21. Contact Us
123-456-7890
[email protected]
www.reallygreatsite.com