Nike's Digital Transformation in Marketing (Sukirat Singh).pptx

Nike's Digital Transformation in Marketing

1. NIKE Sukirat Singh

2. Introduction Overview of Nike: Founded in 1964, Nike is a global leader in sportswear and athletic gear. Known for its innovative products and powerful brand presence. Digital Transformation in Marketing: Shift from traditional to digital marketing strategies. Leveraging technology to enhance customer engagement and streamline operations. Purpose of the Presentation: To explore how Nike has successfully implemented digital transformation in its marketing efforts. ​ 2

3. Overview of Digital Strategy Omnichannel Approach: Integration of physical and digital experiences. Seamless customer journey across online and offline platforms. Technology and Data Analytics: Use of big data and AI for personalized marketing. Predictive analytics for customer behavior and preferences. Key Initiatives: Mobile apps, e-commerce platforms, and social media engagement. Direct-to-consumer strategies and digital storytelling. “ ” 3 Presentation title 20XX

4. Social Media Campaigns Overview of Campaigns: Iconic campaigns like #JustDoIt, Dream Crazy, and Equality. Emphasis on social issues and inspirational storytelling. Influencers and User-Generated Content: Collaboration with athletes, celebrities, and social media influencers. Encouraging customers to share their stories and experiences. Metrics of Success: High engagement rates and extensive reach. Positive brand sentiment and viral campaign impact. 4

5. Customer’s Benefits Nike Training Club (NTC) App Description: A comprehensive fitness app offering workouts, training programs, and expert tips. Integration: Compatible with other digital platforms and fitness devices. Personalized training plans and progress tracking. Impact: Strengthened brand loyalty and customer retention. Positioning Nike as a holistic fitness and wellness brand. Personalized Customer Experience Data Analytics and AI: Leveraging customer data for personalized marketing messages. AI-driven product recommendations and targeted advertisements. Examples: Tailored email campaigns based on purchase history and preferences. Personalized product recommendations on the website and app. Benefits: Improved customer satisfaction and engagement. Higher conversion rates and repeat purchases. 5 Presentation title 20XX

6. Future Trends in Digital Marketing​ AI and Machine Learning Advanced algorithms for deeper personalization. Predictive analytics for more effective marketing strategies ​ Virtual and Augmented Reality Enhanced shopping experiences with AR/VR technology. Virtual stores and interactive product showcases. Expansion of Digital Retail Channels Growth of direct-to-consumer strategies. Innovative digital retail experiences and omnichannel integration. 6 Presentation title 20XX

7. Conclusion Recap of Digital Transformation: Summary of Nike’s journey in embracing digital transformation. Key initiatives and their impact on marketing success. Key Takeaways: Importance of innovation and technology in modern marketing. Nike’s leadership in digital marketing and consumer engagement. Final Thoughts: Continuous evolution and adaptation in the digital landscape. Nike’s commitment to staying at the forefront of digital innovation. 20XX Presentation title 7

8. Thank you