NMIMS Assignments April-2023 Email - [email protected]

NMIMS Assignments April-2023

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Business Economics

Q1. “The technique of indifference curves has been used not only to explain consumer’s
behaviour and demand but also to analyse and explain several other economic problems” in
view to the above statement elaborate about indifference curve and its properties.
Q2. Find below hypothetical data for total production costs of a manufacturing firm at various
levels of output. Complete the following:

2. Output Total cost Fixed Cost Variable
Cost
Average
Fixed Cost
Average
Variable
Cost
Average
Cost
0 1000 1000
20 1200 1000
40 1300 1000
60 1380 1000
100 1600 1000

Q3a. Large scale production is considered to be economical in the sense of per unit cost.
Explain the statement by describing different types of economies of scale. Give examples to
substantiate your answer.
Q3b. Elaborate Cross Demand, Composite Demand and Derived Demand and cite an example
to enumerate these types of demand.
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Financial Accounting & Analysis
Q1. Prepare the journal by recording the following transactions:
TABLE BELOW
3-Dec
Mrs. Vinita started business by transferring amount from her saving
account to the business bank account Rs500000
5-Dec She Purchased godown to stock goods worth Rs 100000
7-Dec She purchased goods for sale, costing her Rs 300000
8-Dec She sold off the entire goods at Rs 500000, credit sales
10-Dec She paid salary to employees Rs 20000 through bank account

2. Company DreamHigh Pvt. limited wants to distribute dividend to its shareholders. There
are two types of dividend, which a shareholder can receive in any accounting year. Discuss
the term dividend, its types, accounting treatment of dividend in the books of accounts and a
brief towards how cash flow on account of dividend is reflected in the cash flow of a
company.
Q3a. Following are the particulars available for Z and X, LLP

3. Retained earnings 668
Accounts receivable 240
Supplies 500
Salaries payable 167
Equipment 1000
Unearned revenue 475
Accounts payable 200
Cash 1170
Prepaid insurance 100
Common stock 1500

a. Calculate the amount of: -
 Total assets
 Total liabilities excluding stockholder equity
 Total stockholders’ equity
Q3b. Discuss the advantages of preparing the Balance Sheet.

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Information Systems for Managers

Q1. Since its founding in 1994, Amazon has collected reams of information on what millions
of people buy, where those purchases are delivered and which credit cards they use. What are
Three (3) different types of Analytics that Amazon uses this data for and how does it help
them?
Q2. ArcelorMittal is the second largest steel producer in the world, with an annual crude steel
production of 78.5 million metric tonnes as of 2018. Laksmi Mittal is the Chairman and CEO
of ArcelorMittal. In this role, what is the Focus of the CEO’s role (i.e., Objectives, Kinds of
Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS
Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these
IS)?
Q3. Vijay Ananth has just been hired as the CIO at Wilshire Finance. During the interview, the
CEO had tasked Vijay with the responsibility of revamping the firm’s IT Infrastructure. Now

4. that Vijay has come onboard, he is keen to get started on the Infra Revamp initiative and has
targeted BYOD as his first initiative.
a. What is BYOD? Explain the three (3) levels of BYOD?
b. What are (2 each) Pros & Cons of BYOD? Your Recommendation?
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Management Theory and Practice

Q1. You are hired as a consultant by Thakur Publications, a newly setup organization dealing
in publishing books. The CEO wants you to guide the newly recruited management trainees
about the Principles of Management. Explain the factors affecting management thought.
Q2. The newly set up management team is divided in their deliberation on a certain topic and
require your help. The core area of this discussion is whether Management can be a profession
or not. As the head of the forum, can you throw some light on whether Management can be a
profession.
Q3. Mercure, a famous hotel chain in India is losing its market share to its peers. The major
reasons contributing to the same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as a consultant to
understand and solve this issue
a. Explain the different types of Conflicts that can arise in an organization?
b. Explain what strategies can be used by Mercure to resolve these conflicts?
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Marketing Management

5. Q1. Mr. James is planning to buy a new house in a good locality. He has two kids Alan and
Sia, his wife is a homemaker. Mr. James has a He has lived all his life on rent and this is the
first time he will be buying a house lot of friends in the current society but it doesn’t have a
garden, safety devices, or security. James has made professional progress so the budget is not
a constraint. According to you, what are the various factors that will influence James in buying
a house? (You can make certain assumptions).
Q2. Explain the buyer decision process that you think James will have to follow to purchase
his dream house.
Q3a. Mr. James’s daughter Sia has been pressurizing his father to buy Alexa from Amazon.
Alexa is capable of voice interaction, music playback, making to-do lists, setting alarms,
streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-
time information, such as news. Alexa can also control several smart devices using itself as a
home automation system. Explain the adoption process that Mr. James will go through who
has no idea about Alexa.
Q3b. Take any product category of your choice and explain various product positioning
strategies used by all the competitors in the selected category.

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Organizational Behavior

Q1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing
department. Both of them were very happy with the compensation and designation offered to
them. Since Sana and Reema joined in the same month so they bonded well together, during
one of the conversation Sana got to know that Reema was getting paid 25% more than her.
This revelation had caused a conflict between them as it had really saddened Sana, which was
observable by her hostile behaviour towards Reema. Sana never missed a chance to make
Reema feel miserable. Sana Started comparing the fact that both of them had the same
qualification and work experience and still she (Sana) was getting paid less than her peer. The
situation had worsened so much that they both stopped communicating with each other. You
are the HR manager who has observed all this and now you have to come up with techniques
with the help of which this conflict can be resolved. Discuss any 4 (four) techniques of conflict

6. resolution and management. Also, conclude the answer by discussing how organisations can
avoid/minimise such conflicts.
Q2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that
Karan is very helpful and empathetic towards his team and supports them in every possible
manner. The team in turn is very close knit and can really works hard to accomplish the
objectives. They also give Karan full support whenever required by going out of their way.
Whereas Sanjay just wants to get the work done by being a tight fisted man. He reprimands his
team members in front of outsiders. He only instructs his team and is never in execution front.
Sanjay's team is really petrified of him and always is under fear. Team's motivation is very low
and everyone is searching for opportunity to move out of Sanjay's team. Compare the
leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which style
of leadership is better suited.
Q3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass
each other as by the year end the one who achieves the maximum is going to be awarded in the
sales conference with a cash prize of Rs. 50000 which would be given by the CEO of the
company. They both are doing their best to win this contest for Rajat, the prime factor is money
as he has recently got married and his expenses have increased. Whereas, Suresh comes from
a very affluent family and for him getting recognized in front of PAN India team and by the
CEO is the driving force. Here, we can see that both Rajat and Suresh had different motives.
a. Based on the above scenario discuss the different types of motives which regulate the
behaviour of individuals.
b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every
individual has different motive?

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Business Communication

1. You work in the IT Industry. You have recently developed a new mobile application which
you have started offering to your clients. Most of your customers have been using your
competitor's application which is highly rated. When you did the market analysis, you realized
clients are not willing to try out your application. What measures will help you enhance your
credibility in the market?
2. Based on the stage that you are in your career, prepare a chronological or functional resume
for a position in your dream company. You need to create your resume in any 1 format
chronological OR functional, properly justifying your choice.
3. Your credibility is affected by your attention to detail while completing business messages.
In view of the above statement.
a. Highlight the importance of proofreading your documents with any 4 time-tested techniques.
b. In order to make your content mobile friendly what are the key aspects you need to focus
on?

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Business Law

Q1. India is blessed with a vibrant wildlife and ecosystem, which is often subject to
indiscriminate exploitation by unscrupulous elements of society including business
organizations. Briefly explain any 5 (five) legislations that are related to environment
protection or conservation.

8. Q2. Please give two (2) instances where investigations and/or punishments are
initiated/enforced by the authorities set up under the Consumer Protection Act, 2019.
Q3. Taffee is an international confectionary maker who wants to launch its product range of
exotic flavoured sweet candies in India. It wants to use the name “Teews”. However, it is
skeptical that the word Teews would be copied/plagiarized in India and the company would
have to deal with huge infringers of the product. Please help the company in addressing the
following queries, to have better understanding to draw an Intellectual Property strategy:
a. What types intellectual property rights they could claim in relation to the name of the product.
Please explain with reason on why the type(s) of intellectual property would apply?
b. Explain civil and criminal remedies under various intellectual property laws for enforcement
of intellectual property rights?


Decision Science

1. Based on the following data develop the forecasting model (adopt Exponential Smoothing
Technique) by considering the following alpha levels. α = 0.2, 0.4, 0.6, 0.8.
Write your conclusion after calculations of Errors (MAD and MSE only).
Forecast FTAs (foreign tourist arrival) for the year 2018.
Data: The following data shows the Foreign Tourist Arrival in the India from 1991 to 2017
Year FTAs in India (in Million)
1991 1.68
2001 2.54
2002 2.38
2003 2.73
2004 3.46
2005 3.92
2006 4.45
2007 5.08
2008 5.28
2009 5.17
2010 5.78
2011 6.31
2012 6.58
2013 6.97
2014 7.68

9. 2015 8.03
2016 8.8
2017 10.04

Data Source: Data.gov.in
Note: You are advised to calculate manually, do not use any software.
Answer:
To apply exponential smoothing, we need to choose an alpha value. The alpha value determines
the weight given to the most recent observation compared to the previous forecast. We will try
different alpha values (0.2, 0.4, 0.6, and 0.8) to see which one gives the best results.

First, let's create a table to calculate the forecasts:

Year FTAs (in
Million)
α=0.2 α=0.4 α=0.6 α=0.8
1991 1.68 1.6800 1.6800 1.6800 1.6800
2001 2.54 1.8440 1.8776 1.9120 1.9440
2002 2.38 2.0384 1.9266 1.9312 1.9888
2003 2.73 2.1917 2.0296 1.9797 2.0778
2004 3.46 2.4254 2.2218 2.1379 2.4556
2005 3.92 2.8283 2.4611 2.3747 3.0911
2006 4.45 3.3627 2.7473 2.7779 4.2182
2007 5.08 3.9902 3.0872 3.3252 6.0436
2008 5.28 4.6042 3.4833 3.9441 8.0087
2009 5.17 4.8154 3.8650 4.5916 10.2017
2010 5.78 5.0123 4.2505 5.2426 12.6413
2011 6.31 5.3058 4.6343 5.8717 15.3173
2012 6.58 5.6166 5.0094 6.4687 18.2275
2013 6.97 5.9345 5.3717 7.0295 21.3685
2014 7.68 6.2776 5.7126 7.5502 24.7387
2015 8.03 6.6430 6.0298 8.0291 28.3357
2016 8.80 7.0223 6.3223 8.4643 32.1571
2017 10.04 7.4258 6.5889 8.8557 36.1994

To calculate the forecasts, we start with the

2. Calculate the Correlations for the following pairs of variables and write your Conclusion.

10.  In Migration of Persons from other states (Census of India) & Total MSMEs
 In Migration of Persons from other states (Census of India) & Active Companies
 In Migration of Persons from other states (Census of India) & 2017-18 GSDP -
CURRENT PRICES (` in Crore)
 Total MSMEs & Active Companies
Note: Use MS EXCEL, SPSS, SAS etc. for the calculations.

11. State Total MSMEs Active
Companies
In Migration of Persons
from
other states (Census of
India)
2017-18 GSDP -
CURRENT
PRICES (` in Crore)
ANDAMAN &
NICOBAR
ISLANDS
6,061 319 81,267 7,871
ANDHRA
PRADESH
6,41,929 1,16,210 15,91,8
90
15,46,313
ARUNACHAL
PRADESH
60,93
2
237 1,36,01
0
22,432
ASSAM 20,18
9
6,346 4,95,69
9
2,88,691
BIHAR 9,02,520 20,86
7
11,11,9
54
4,84,740
CHANDIGARH 11,20
9
7,956 6,33,96
6
38,760
CHHATTISGARH 69,75
8
7,109 12,67,6
68
4,84,740
DELHI 1,63,821 2,16,531 63,30,0
65
6,86,824
GOA 8,620 4,125 2,69,68
9
70,494
GUJARAT 8,07,378 62,61
9
39,16,0
75
13,28,068
HARYANA 1,85,486 30,86
8
36,26,3
18
6,49,592
HIMACHAL
PRADESH
14,67
4
3,344 3,95,50
4
1,38,351
JAMMU &
KASHMIR
9,399 2,745 1,55,18
7
1,37,427
JHARKHAND 1,57,813 9,554 21,95,5
21
2,76,243
KARNATAKA 3,32,872 68,33
3
32,47,6
60
13,57,579
KERALA 1,25,934 31,24
4
6,54,42
3
7,01,577
MADHYA
PRADESH
9,34,293 22,31
5
27,44,3
32
7,24,729
MAHARASHTRA 16,92,859 2,31,912 90,87,3
80
24,11,600
MANIPUR 34,42
3
434 20,100 23,835

12. MEGHALAYA 2,208 560 1,07,91
5
30,790
MIZORAM 3,238 66 41,380 18,737
NAGALAND 1,543 235 1,08,02
0
24,492
ODISHA 1,19,291 15,20
4
8,55,09
6
4,34,769
PUDUCHERRY 10,53
9
1,282 3,39,96
7
32,962
PUNJAB 2,03,394 16,90
9
24,88,2
99
4,78,636
RAJASTHAN 5,72,546 37,02
2
26,04,2
98
8,35,170
SIKKIM 875 2 61,163 23,495
TAMIL NADU 10,32,490 76,67
5
16,50,7
71
14,61,841
TRIPURA 5,936 317 87,378 44,219
UTTAR
PRADESH
8,87,413 70,86
3
40,61,9
33
14,60,443
UTTARAKHAND 40,44
3
4,792 12,50,5
75
2,22,836
WEST BENGAL 2,31,190 1,35,844 23,81,0
45
9,99,585
Data Source https://data.gov.
in/
https://data.gov.
in/
https://censusindia.gov.i
n/
https://data.gov.in/


3. a. Summarized the following data by calculating the mean and standard deviation.
Note: You are advisable to use EXCEL. You are supposed to Copy the numbers (final
calculations) from EXCEL and paste them into your word document.
State District Number Of
Indigenous (Desi)
Total Cattle
Total Buffalo
UTTARAKHAND Uttarkashi 82991 25945
UTTARAKHAND Chamoli 132165 37922
UTTARAKHAND Rudraprayag 71277 31115
UTTARAKHAND Tehri Garhwal 80833 79394
UTTARAKHAND Dehradun 87753 52185
UTTARAKHAND Garhwal 235412 30076
UTTARAKHAND Pithoragarh 108417 37056
UTTARAKHAND Bageshwar 70863 31432

13. UTTARAKHAND Almora 132038 77444
UTTARAKHAND Champawat 45506 18599
UTTARAKHAND Nainital 101009 77759
UTTARAKHAND Udham Singh Nagar 63311 152911
UTTARAKHAND Hardwar 63728 214480

Data Source: Ministry of agriculture and farmers’ welfare.

3. b. Write about the general pattern (here, time series component) across the given years using
an appropriate graph.
Note: You may use EXCEL, Tableau, Power BI Etc. for creating Graph
PLEASE CHECK THE TABLE BELOW

Year Pro
duc
tivi
ty
Gr
o
un
d
nut
(K
g
./h
e
cta
r
e)
Prod
ucti
v ity
Rap
e
seed
&
Mus
t ard
(Kg.
/
hect
a
re)
Year Prod
ucti
v ity
Gro
u
ndn
u t
(Kg.
/
hect
a re)
Prod
ucti
v ity
Rap
e
seed
&
Mus
t ard
(Kg.
/
hect
a
re)
Year Prod
ucti
v ity
Gro
u
ndn
u t
(Kg.
/
hect
a re)
Prod
ucti
v ity
Rap
e
seed
&
Mus
t ard
(Kg.
/
hect
a
re)
Year Prod
u
ctivit
y
Grou
ndnu
t
(Kg./
hecta
r e)
Prod
u
ctivit
y
Rape
s eed
&
Must
a rd
(Kg./
hecta
r e)
1950-
51
775 368 1968-
69
653 469 1986-
87
841 700 2003-
04
1357 1159
1951-
52
649 393 1969-
70
720 493 1987-
88
855 748 2004-
05
1020 1038
1952-
53
611 408 1970-
71
834 594 1988-
89
1132 906 2005-
06
1187 1117
1953-
54
811 389 1971-
72
823 396 1989-
90
930 831 2006-
07
866 1095
1954-766 425 1972-585 545 1990-904 904 2007-1459 1001

14. 55 73 91 08
1955-
56
752 336 1973-
74
845 493 1991-
92
818 895 2008-
09
1163 1143
1956-
57
783 411 1974-
75
724 612 1992-
93
1049 776 2009-
10
991 1183
1957-
58
734 387 1975-
76
935 580 1993-
94
941 847 2010-
11
1411 1185
1958-
59
828 426 1976-
77
747 496 1994-
95
1027 958 2011-
12
1323 1121
1959-
60
708 365 1977-
78
866 460 1995-
96
1007 916 2012-
13
996 1262
1960-
61
745 467 1978-
79
835 525 1996-
97
1138 1017 2013-
14
1750 1188
1961-
62
725 425 1979-
80
805 411 1997-
98
1040 668 2014-
15
1400 1089
1962-
63
695 417 1980-
81
736 560 1998-
99
1214 869 2015-
16
1465 1183
1963-
64
769 300 1981-
82
972 541 1999-
00
766 960 2016-
17
1398 1304
1964-
65
814 507 1982-
83
732 577 2000-
01
977 935 2017-
18
1893 1410
1965-
66
554 446 1983-
84
940 673 2001-
02
1127 1002 2018-
19
1422 1511
1966-
67
604 408 1984-
85
898 771 2002-
03
694 854 2019-
20
2063 1331
1967-
68
759 483 1985-
86
719 674

2020-
21
1676 1511


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15. Essentials of HRM

Q1. The VP - HR manager of ‘Gyan Tutors Ltd’, an online language-teaching website, decides
to launch a new job analysis system for its employees, across all branches. As a part of his
team, you are in-charge of handling the implementation of this new program. Discuss the scope
for job analysis in this organisation. Give some examples, in the given context.
Q2. Healthcare Hospitals is expanding its business from a 200-bed hospital to an 500-bed
hospital. However, it needs to gather certain information for new job analysis. As their HR
Consultant, explain in detail what information under different categories is required for job
analysis. Add some examples for these different types of information.
Q3. Pradeep is a fresher in a marketing firm. This is his first job and he was asked to make a
presentation on the recruitment policy. However, he was quite confused with the different types
of factors affecting recruitment methods. Therefore, he went to the HR department for more
clarification. Help him answer the following questions:
a. Explain to him what are the different internal factors affecting recruitment of a company.
Give examples.
b. He was also quite curious about the external factors affecting recruitment plans in the
organisation. Elaborate these with examples.

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Operations Management

Q1. List down briefly the various inventory management techniques prevalent in the industry.
Discuss how some of these techniques would be applicable to an Educational Setup in effective
management of their inventories; i.e Stationaries, Consumables, etc (assume several
inventories of your choice).
Q2. What are various decision criteria for deciding a location for a business setup? Explain
these decision criteria with reference to a location decision for setting up an automobile service
shop (assume size of setup).

16. Q3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant.
Considering their expertise and knowledge in the food and beverages services, they are
confident of getting into the new restaurant operation. You are required to suggest the team on
the following points:
a. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given
a time frame of a year?
b. Discuss the concept of Q systems & P systems of ordering.

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Strategic Management

Q1. Founded in 2011 and launched in 2013 in St Jose California USA, Zoom Video
communications had made steady progress in the enterprise communications domain with a
structured growth pattern, the company also received regular funding from venture funds and
was listed on the New York Stock exchange in 2019. It was also the year in which Zoom hit
profit territory, in December of 2019 Zoom had a total user base of 10 million; then, the
pandemic struck, the user load of Zoom zoomed from 10 million to 300 million by January of
2020, as the pandemic wanes Zooms growth rate is slowing down as well, the drop in growth
has seen its stock value plummeting in 2022. In a situation like this if you are the chief strategy
officer of the company what plans would you make to acquire new customers. What would be
your USP and how would you focus on the core business strategy to make the company more
relevant for its consumers.
2. You are the marketing director of ISL the Indian Super league which is India’s premiere
soccer league ISL has added 16% growth of viewership in 2020 season over 2019 season but
the league compares poorly with the 400 billion viewers delivered by the IPL in 2020. What
strategies would you adopt to make ISL popular amongst consumers? Create a strategic plan
with a 10-year vision.
Q3. You are the CEO of super events a successful event organization working with top movie
stars and organizing one of the marquee events in the annual entertainment calendar. During
the pandemic, your business was completely shut down. Post pandemic the business
environment is opening again.

17. a. As CEO of the company, what strategies would you evolve in ensuring your organization
remains relevant in the post pandemic world? Evaluate and create the type of events your
organization can get into to rebuild the business.
b. Create a blueprint for the diversifications your organization can adopt for expanding its
business.

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Commercial Banking System & Role of RBI

1. Both liquidity and profitability are important for bank to survive, but there is a tug of war
between these two concepts. How is that if one increases the other decreases, explain the
tradeoff position between above two variables?
2. RBI rates the performance of banks on different parameters of acronym CAMELS. Explain
the parameters on which banks are rated on scale of 1 to 5, 1 being the best performing bank
and 5 being unsatisfactory/poorly performing bank, also explain the objectives of this rating.
3. Non-Performing Assets (NPAs) in the Indian Banking sector has become the subject matter
of concern and debate. High NPAs not only block the capital and business turnover but

18. adversely affects the profitability of the bank. In recent years many new laws like SARFAESI
Act 2002 & 2016, Insolvency and Bankruptcy Code 2016, BASEL 1, 2 & 3 regulations and
regulatory bodies like DRT 1993, NCLT 2016 have been established to monitor and control
NPA.
In light of above statements:
a. Spell out the major reasons for increase in NPAs since past years
b. Explain how SARFAESI Act helps the bank in recovery

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Financial Institutions and Markets

1. “In the twenty-first century, many aspects of technology have become a blessing. One such
blessing is the ‘depository’ system which is the electronic mode of holding securities.” In the
light of the above statement, explain the various functions performed by depositories in the
stock market.
2. “Risk management is undertaken by all players within the financial services ecosystem,
including investment managers, investment banks, retail banks, and insurance companies,
among others.” Explain the concept of risk management and strategies used by the financial
service companies.”
3.a. Manu is a broker at an insurance firm and has a good understanding of various instruments
sold in the Indian insurance Markets. She is now curious about the products sold under the non-
life insurance policies and the constituents who will help a client in this process. You are
therefore required to help Manu understand various non-life insurance policies.
3.b. Rama just started her handmade soaps and is now starting a new project of handmade
lotions and perfumes for which, she needs a huge amount of capital. Her friends suggested she
approach Venture Capitalists for her capital requirements. In the light of the above case, explain
to Rama the process of Venture Capital and the stage of funding involved in Venture Capital
Financing.
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Retail Banking

1. “Traditional retail banking is at inflection point (point of change) which has been possible
due to emergence of new distribution channels and adoption of disruptive innovation in terms
of products & services and extensive use of technology”. Comment on above statement in
context of Indian retail banking with appropriate instances/examples.
2. Under Banking Regulation Act of 1949, RBI has extensive powers for licensing, supervising
and controlling banks. Banking industry is highly regulated. Explain the objectives and need
for regulation of banks.
3. Good & efficient Customer Service is the cornerstone for development and growth of banks.
Every bank is championing this cause and finding ways and means to provide “customer
delight”, which is one-step ahead of good customer service. Consumer Protection Act
(COPRA) 2002 is a step in this direction of providing basic rights of consumers.
a. What is customer delight, explain with help of an example?
b. Enumerate the different provisions of COPRA and Consumer Protection Bill of 2019.

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Capital Market and Portfolio Management

1. What distinguishes marketable financial instruments from the non-marketable financial
instruments. Support the comparison with an illustration.
2. “Stock markets are more efficient and less predictable”. Comment on and justify your
Answer.
3. An analyst calculates the expected return of the two stocks in comparison to the particular
market return, as:

20. Market Return Stock Z Stock Y
5% 3% 10%
20% 25% 20%

a. Calculate the beta of the stocks.
b. What would be the expected return of the two stocks in case there is equal chance of market
return to be 5% and 20%.

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Corporate Finance
Q1. Calculate WACC with the following information. Which source of funding is most
desirable and why?
PQR Ltd. is coming out with a new equity issue of Rs. 10 lacs par value Rs. 100/share. The
cost of issuing external equity is around 5%. Shareholders expect a return of 16% p.a. for the
risk involved in parking their funds in PQR Ltd.
PQR Ltd. also has retained earnings of Rs. 8 lacs as on date.
It has a long term debt of Rs. 5 lacs taken at 8% p.a. Tax rate is @ 30%
Preference shares capital of par value Rs. 6 lacs (Rs. 100 each), yield a return of 10% p.a.
Market value of each equity share is Rs. 105 per share and that of Preference shares is Rs.
125/share.
Q2. What is a Cash Cycle? Explain. Calculate using the following information. (Assume 360
days in a year).
Opening Balances
Raw Material 1,00,000
WIP 45,000
Finishes Goods 1,35,000
Debtors 6,00,000
Creditors 8,60,000

Closing Balances
Raw Material 2,00,000

21. WIP 65,000
Finishes Goods 1,25,000
Debtors 5,45,000
Creditors 9,75,000

Costs Incurred during the year
Manufacturing Costs 11,60,000
Excise Duty 18,80,000
Selling and Distribution Expenses 6,20,000
Admin. Overheads 2,00,000

Total Sales 2,01,96,800
Total Purchases 1,46,00,000

40% of sales are on credit and 70% of purchases are on credit.

3. a. What is Net Working Capital? Explain each element briefly. Look at the following Balance
sheet extract and identify each element of the working capital and calculate NWC.
Balance Sheet as at March 31, 2022
₹ crore

Note

As at 31-3-
2022

As at 31-3-
2023
ASSETS:

Non-current assets

Property, plant and equipment 2

7908.37

8198.54
Capital work-in-progress 2

571.5

238.71
Investment property 3

589.64

408.36
Goodwill

47.29

47.29
Other Intangible assets 4

147.29

70.83
Intangible assets under development 4

11.26

48.01
Right-of-use assets 54(b)

420.59

440.07
Financial assets

Investments 5 27049.5

27180.62

Loans 6 4084.58

2853.52

Other financial assets 7 523.8

531.78


31657.88

30565.92
Deferred tax assets (net) 44(e)

1140.3

754.27
Other non-current assets 8

3990.3

3898.29
Sub-total - Non-current assets

46484.42

4470.29
Current assets

Inventories 9

3132.51

2877.57
Financials assets

22. Investments 10 18478.22

22232.95

Trade receivalents 11 36347.35

33331.6

Cash and cash equivalants 12 5718.23

3524.95

Other bank balances 13 780.28

650.59

Loans 14 249.6

257.87

Other financial assets 15 2182.44

2513.99


63756.12

62511.95
Other current assets 16

55129.23

49855.81
Sub-total - Current assets

122017.86

115245.33
TOTAL ASSETS

168502.28

159915.62
EQUITY AND LIABILITIES:

Equity

Equity share capital 17 281.01

280.91

Other equity 18 66833.04

61456.91

Total equity

67114.05

61737.82
Liabilities

Non-current liabilities

Financial liabilities

Borrowings 19 12968.41

16646.73

Lease liability

53.98

76.24

Other financial liabilities 20 145.25

94.25


13167.64

16817.22
Provisions 21

645.27

655.9
Other non-current liabilities 22

7.84

-
Sub-total - Non-current liabilities

13820.75

17473.12
Current liabilities

Financial liabilities

Borrowings 23 2097.39

6827.9

Current maturities of long-term
borrowings 24 5232.49

999.56

Lease liability

124.44

114.03

Trade payables: 25

Due to micro enterprises and small enterprises 473.67

448.3

Due to others

44911.67

40321.48

Other financial liabilities 26 3317.63

2451.53


56157.29

51162.8
Other current liabilities 27

28888.84

27474.76
Provisions 28

1861.48

1650.38
Current tax liabilities (net)

659.87

416.74
Sub-total- Current liabilities

87567.48

80704.68
TOTAL LIABILITIES

101388.23

98177.8

23. 3. b. With the following data, calculate DSO and Debtor Turnover Ratio. Explain the
importance of each and make inferences.
Rs. In Crores
FY 2021-22 FY 2020-21
Sales 1,01,000 87,255
Receivables 36,347 33,331
60% of the sales are on credit basis

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Cost & Management Accounting

1. X Ltd. made sales of ₹1,00,000 during a certain period. The net profit for the same period
was ₹10,000 and the fixed overheads were ₹15,000.
Find out:
a) Profit volume (P/V) ratio;
b) Break-even point (B/E) sales;
c) Volume of sales to earn a profit of ₹15,000;
d) Net profit from the sales of ₹1,50,000.
2. Describe the various steps involved in adopting standard costing system in an organization.
3. a. Explain integrated accounting system and state its advantages.
3. b. M/s ABC Private Limited allotted a standard time of 40 hours for a job and the rate per
hour is ₹75. The actual time taken by a worker is 30 hours. You are required to calculate the
total earnings under either of the following plans: (i) Halsey Premium Plan (Rate 50%) (ii)
Rowan Plan.

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Marketing of Financial Services

1. Develop a Public Relations campaign for IRDA to create awareness about Life Insurance
and to educate policyholders about their rights.
2. Your client wants to invest in Mutual Funds that rebalance the portfolio between equity and
debt. Explain how it could be beneficial for your client to invest in such funds.
3. You are a Financial Planner. Your client Arpit (age 35 years) works with an IT company
earning Rs. 18 lakhs per annum. His wife Ritu (age 32 years) is a homemaker. They have one
daughter Prema (age 4 years). The couple requires your help to make few financial decisions.
(You can make any assumptions to further build up your case.)
a. Arpit wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether
he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his
requirement.
b. Arpit has expressed his desire to retire by the age of 55. Design a retirement plan for him.
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Strategic Cost Management
1. A Factory produces 3 types of moulds. While producing, for switching over from one mould
to another, there is a shift-over process involved. Costs incurred are as follows: Shift-over costs
Rs. 50,000
Factory Overheads Rs. 1,00,000/- Packing costs Rs. 20,000/-
Engineering Costs Rs. 30,000/- Supervisor Costs Rs. 10,000/-
Quantity produced A- 1000, B – 2000, C- 4000
Allocate the costs to the 3 moulds (A, B and C) using Traditional Costing method and
Activity Based Costing. Make assumptions as may be needed for cost drivers.

25. Compare the results and discuss.
2. What is Life Cycle Costing? Explain in brief. What are its Stages? Briefly explain each
stage. What are the 4 stages of a Product Life Cycle?
For each of the following, mention the nature of cost incurred (Low, Medium, High) over each
phase.
Research and Development
Sales Discounts
Maintenance and After Sales service
Advertisements
3. a. Following are the Budgeted figures of PQR Ltd.
Particulars UoM
Raw Material

Rs. Per Unit
50
Wages 10
Direct Expenses 20
Fixed Overheads Rs. 100000
Variable Overheads
Rs. Per Unit
10
Selling & Distribution Expenses 3 20 % is Fixed
Administrative Expenses Rs. 50000
Sales Price Rs. Per unit 130

Capacity of the Factory is 10000 units. However due to Covid, the production capacity for the
year was reduced to 80%.
Prepare a Budget for the factory in Normal and Covid situation.
3b. With the following information, prepare the Budgeted Profit for the year for Company
XYZ.
UoM A B C
No. of Units Nos. 20 30 40
Sales Price Rs./Unit 100 50 25
Variable Costs Rs./Unit 40 20 5
Fixed Costs Rs. 1,80,000

26. Assuming that the mentioned production numbers are at 100% capacity, under what situation
would XYZ ltd. create a flexible budget (suggest any one). What benefit would it provide to
the management of the company?

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Taxation- Direct and Indirect

1. Define and discuss any five income sources that does not forms the part of the taxable
income. Student can take suitable examples wherever required.
2. Mr Bharat is a Central Government employee. Discuss the deductions and the extent of such
deductions under section 16, he will receive from the gross salary income.
3. The gross total income of Mrs Verma from all sources for the assessment year 2022-23 is
Rs700000. She has made the following investments, as well as certain payments during the
financial year 2021-22.
1. Contribution to PPF, Rs 145000
2. Payment made to Alfa coaching classes as private tuition fees for science classes Rs 15000
3. Repayment of housing loan taken from SBI, Rs 15000
4. Contribution towards approved pension fund of LIC, Rs 123000
a. Compute the eligible deduction amount under Section 80 C, 80CCC, 80CCE.
b. Discuss the relevant provisions as applicable under Section 80 C, 80CCC, 80CCE.

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Compensation & Benefits

1. Analytics world is newly set up IT firm. This organization was established by Information
Bay business group as part of its recent diversification exercise. The group company has
appointed you as an HR manager of this newly set up IT firm. First assignment given to you is
to identify the special groups in Analytics World and decide how to compensate them?
Accordingly, identify the special groups that would be working for Analytics world and decide
how you are going to compensate them?
2. H&H is a fashion house in India. The company is a well-known brand in the Indian market.
The company is dealing with all-inclusive fashion However, due to tough competition the
company is facing a problem of high employee turnover. Company is not able to retain the
talent. You are heading the HR Department of H&H fashion since last three years and after
looking into the problem of low employee retention rate, you found that most of the employees
are choosing to join the competitor’s organization due to attractive benefits provided to
employees by the company. In this backdrop, you are now deciding to revamp the employee
benefit program in your company. State and explain the different employee benefits that you
will provide under the revamped employee benefits program?
3. Filmy Head Ltd is a movie production house based in India since 2007. Since its inception,
which is 25 years ago, the company has not considered revision in compensation and benefits
program. This has led to Company’s loss in terms of quality human resources. On its 25th
anniversary, company is considering the revision of pay now. In this background, answer the
following:
a. Explain how will you undertake job analysis?

28. b. Explain the importance of job evaluation in this context.
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Industrial Relations & Labour Laws

1. ‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to workers’
Explain the statement elaborating on the objects and rules regarding payment of wages.
2. After independence, industrial relations in India have gained certain characteristics, explain.
3. Write a brief on:
a. Strikes and lockouts
b. Layoff and retrenchment
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Manpower Planning, Recruitment and Selection

1. What is the final step in human resource acquisition? Discuss its significance.
2. Career Anchors play vital role while deciding the career choices. Give your inputs and
explain in detail.
3. Human Resource is a valuable asset of the organization. The success or failure of the
organization depends upon the efforts put in by the human resource.
a. Why do you think Performance Appraisal is important?
b. How will you encourage good performance of employees in your organization?

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Organisation Culture

1. Please outline the relation between the organisational culture and organisational structure.
Explain the steps for creating organisational culture. Describe six socialization tactics.
2. Discuss the practices that can be used by an organisation to create an ethical organisational
culture. What is a positive organisational culture? Explain.
3. a. How do effective leaders help in cultural transformation? Discuss various aspects of a
successful organisational. Please give an example.
3. b. What is the linkage between organisational culture and business strategy? How can ethical
culture be developed through formal and informal systems? Discuss.

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Organisational Theory, Structure and Design

1. ‘Orange Spot’ wants to adapt to its changing business environment. Which three aspects of
its business environment should it focus on? Do a PESTEL analysis of a beverage company,
in this context.
2. The VP, James Jenson, of an e-commerce company, wants to do a thorough organisational
analysis for his company. Explain how it will help the organisation. Elaborate the VRIO
framework, in this context.

30. 3. As an HR Expert for an automotive company, Reema strongly believes in understanding and
differentiating business strategies at different levels. Her boss, however, is unable to
comprehend how this bifurcation is feasible. So, she has asked Reema to make a presentation
on the company’s different strategic management aspects. Keeping the above scenario in mind,
a. Explain how Reema will bifurcate the organization’s strategy at three separate levels.
b. Briefly explain the role of Reema as a strategist and help her come up with various types of
strategies.
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Performance Management System

1. Skyfirst Airlines is a low cost domestic airline in India and is a five year old company. You
are the HR Manager of the company and need to prepare a 360 degree questionnaire for the
position of ‘’ground staff at the airport’’.
2. Yash Financial Services is a financial solutions company with various products like mutual
funds, loans, fixed deposits, etc. Prepare an appraisal form using the graphic rating scale for
the position of “Recruitment Executive” in Yash Financial Services.
3. Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the following
profiles:
a. Production Executive at a manufacturing company
b. Dispatch Executive at a Logistics company.

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31. Brand Management

1. Mr. Raj plans to start his own fintech start-up for buying and selling Mutual Funds, Gold,
Stocks, Bonds, etc. It will be an in-one app that will help you with all your investment needs.
It is built with total safety features so that you can invest like a pro. The best thing is it will
have free services like tax planning consultation so that you don’t make wrong decisions. You
have been selected as a brand in charge of the app and you have been given a task to work on
brand elements including brand name. Explain and elaborate on various types of Brand
elements that you will suggest for the app. Also, explain the criteria for choosing brand
elements.
2. Explain the product, pricing, and channel strategy that you will adopt for the fintech app.
3. As a brand in charge of the app, explain to your team the given points:
a. Difference between the product and brand.
b. Types of risk associated with reference to the app.

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Consumer Behaviour

1. What is Consumer Ethnocentrism? What could be the key differences between consumers
who are Ethnocentric and Non-Ethnocentric? Using the example of automobiles can you
connect which customer segments would exhibit Ethnocentrism and Non-Ethnocentrism.
2. What are Rituals in the context of consumer behavior? How do Rituals create value for both
marketers and consumers? Explain with examples 5 different kinds of rituals common in India
and what kind of products / services are purchased during those rituals.
3. Answer the following
a. What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures that exist in
India and determine which product/service purchases do they influence.

32. b. What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz.
Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what each of
these stages is in the Family Life Cycle and list down at least 3 different product categories
which families at each of these stages would prefer to buy. [Please note you have identified 3
product categories for each stage of the Family Life Cycle].
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Customer Relationship Management

1. You plan to install CRM software in your company and that will be providing support to
your call center and sales force. However, the management is worried about the ROI. What are
the KPIs that you intend to measure for the call center.
2. Your company manufactures glass bottles. This month you are coming up with a
pathbreaking product, which you believe will attract GEN Z customers. You want to
considerably focus on this segment for the next 5 years. How will you manage your relationship
with your existing customers and persuade them to buy the new product?
3. You have completed your CRM course. The company where you are working has asked you
to be the contact point for the CRM project implementation.
a. How can you measure the success criteria for CRM project implementation?
b. How can you evaluate the CRM project requirements of your organization, the infrastructure
available, and the capabilities of your organization?

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International Marketing

33. 1. You are a manufacturer of cycles from India and are keen on expanding your business
globally. Discuss the challenges of marketing your product globally?
2. “Go Local “is a term that is having resonance with countries today to promote Local
consumption. In your view is it positive for nations to produce locally and avoid globalization?
3. Read the following case study carefully and then answer the questions that follow:
India achieved a record food grain production of 281.37 million metric tons due to fertile soil,
good rainfall and use of genetically modified seeds. From a net importer of food India today
exports food grains to various countries like, Iran, Qatar, UAE, Indonesia etc.
Ironically India is home to the largest number of hungry people.
Around 213 million go hungry and are malnourished people as they do not get proper two
meals a day. Food distribution channels are weak and about 10 % of the stored food grains is
being wasted and eaten up by rats and birds while human population is deprived of food.
a. Explain whether India should continue to export food grains to various other countries?
b. Suggest a strategy how India can solve the above dilemma and embark on large scale food
grain exports?
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Marketing Strategy

1. An international nutrition brand wants to enter into Indian market after mapping their target
audience. What kind of market segmentation should they consider while entering into the
market?
2. Corporate strategy aims at increasing business by focusing on its resources & organization
structure. Explain this statement with your views.
3. Case Study
Mrs. Varma was an outstanding sales person in the Ajax Discount Store. She knew the products
well, kept up to date with her recordkeeping and was willing to work overtime whenever
necessary. None of her co-workers came near her level of overall sales performance.

34. Because of this effective record Mrs. Varma was promoted to manager of the children’s wear
department. Almost from her first day in the new position trouble began to occur. Mrs. Varma
complained about her subordinates’ lack of motivation and dedication, feeling that they were
overpaid and that many should be fired. Naturally, this caused difficulty in the department, and
two of the better sales people quit abruptly.
Mrs. Varma’s superior discussed these problems with her, but after several such discussions
Mrs. Varma still couldn’t understand why she should approach her job differently.
Finally, her superior offered Mrs. Varma her old job back as a salesperson with no cut in pay.
At first Mrs. Varma was happy about this switch back to her old job. No more problems with
those lazy employees. But then she became worried about her lack of success as a manager,
and this caused her sales to fall. Even though her boss reinforced her on several occasions,
telling her that not everyone can succeed as a manager and that excellent sales people are very
valuable to the store, nothing seemed to give assurance to Mrs. Varma.
a. Should she have been demoted back to her old position? Why? Why not?
b. If Mrs Varma had been in her new role, what strategy could she adopt to increase
performance of her subordinates?

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Sales Management

1. Is selling a science with easily taught concepts or an art learned through experience? Please
illustrate your response with examples.
2. As the Vice President-Sales of Hindustan Lever you have to work closely with your
colleague in marketing in areas like product policies, distribution policies, and pricing policies.
After discussion with your sales team, you would like to relaunch one of the toothpaste brands
in a specific geography. What would constitute the key elements of this relaunch?
3. Wipro is an Indian multinational with its headquarters based in Bangalore. It has total
revenue of $9 Billion with a net income of $1.4 Billion across all its business units, which has
both information technology and FMCG (Fast Moving consumer goods) products. Based on

35. the success of local laptop brands in the Indian marketplace like HCL, Wipro would like to re-
enter the laptop segment in India.
Laptops as a product category fall in both the B2B (Business to Business) as well as B2C
(Business to consumer) segments.
As the Vice President of Sales for Wipro laptops, you are required to come out with a sales
management strategy covering sales structure as well as compensation and benefits for the sales
force selling laptops.
a. There are three types of sales organizational structure namely line sales organization, line
and staff sales organization, and functional sales organization. Out of these which one would
you recommend for the sales force for Wipro laptops considering that you will be selling to
both the B2B and B2C segments? Please justify your recommendation as well.
b. The common methods of compensation are straight commission, straight salary, drawing
accounts, and salary plus commission plan. Which of them would be used by you as the VP
Sales for the sales team selling Wipro laptops and why?

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Enterprise Resource Planning

Question: Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer
the following questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf
1. Explain what activities were carried out by BPCL as part of the Business Blueprinting phase
of the project. Was this a plain-vanilla implementation? Justify your answer giving suitable
justifications.
2. Explain the role of change management in this project. Based on your understanding,
comment on whether the change management activities carried out were satisfactory or not.
Justify your answer giving suitable justifications.
3. Explain the functionality of the following two modules of SAP.
a. Manufacturing and Production Planning Module (PP)

36. b. Finance and Costing (FICO) Module

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Operations and Supply Chain Strategies

1. Mr. Shah is supply chain manager at NMart one of the leading retail organization. In the
initial days of COVID 19 there was sudden rise in demand of FMCG products. It was different
kind of the disruption for the retail industry. In such scenario every business required some
competitive edge to sustain in market. Discuss different supply chain drivers with Mr. Shah
that ultimately helps NMart to enables entire supply chain.
2. Mr. Mittal was working with reputed tuition classes and having rich experience in teaching.
One day innovative idea came to his mind to start online classes. This idea will give Mr. Mittal
more students and better geographic reach. Suddenly he left the job and started his online
classes business. He struggle a lot in initial days of business but later he manage his business
in break even. Explain existing situation of online learning classes with respected to industry
life cycle.
3. IRCT Ltd Tourism Company running business from last ten years and have many good
clients. Company also operated offices in multiple cities. But due to COVID 19 company faced
a lots of challenges. Because of such pandemic situation people were not traveling and not
using any of company’s service. At the same time company was not able to generate revenue
and not able provide salaries to employees.
a. You are appointed as business consultant in the organization. Suggest some corporate level
strategies that ultimately helps them.
b. Should company use retrenchment strategy or not? Discuss.

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Procurement Management

1. Tesla is coming up with a new facility in India and are in the process of designing their
sourcing strategy as well, to identify their suppliers for their components. As a procurement
manager of Tesla,
a. Highlight the step by step purchasing and supply procedures you will make?
b. Bring out the supplier selection criteria for components procurement, you would design as a
procurement manager for the upcoming plant.
2. A large mobile manufacturer wishes to expand its facility to increase production. But before
proceeding with the plan, they wanted to understand the cost implications and hence wanted to
prepare a detailed spend analysis. You are given the task to prepare the spend analysis and list
of background information and performance indicators/metrics. Also bring out the Total cost
of ownership criteria before and after expansion.
3. a. You have been appointed as the head of the supply chain operations of a global pharma
company headquartered at Switzerland. Their regional distribution centres are located in Asia,
The US, Africa and Australia. You have been asked to give detailed report for managing its
global logistic system. Please draft a report.
3. b. For the above scenario, also suggest the preferred Incoterms to be followed for its exports.

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Project Management

1. As an event manager, you have to organize a conference with more than 100 guests. Prepare
the project charter and a project detailed project budget.
2. To complete the same conference successfully, note down the strategies to be applied in
different phases of the project life cycle, considering the triple constraint.

38. 3. As an accountable project manager for the same conference, you may have to contract out
some parts from a third party for successful completion.
a. Create a work break down structure.
b. Suggest the contract type to be useful for different work packages with corresponding
reasons.
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Service Operations Management

1. Strategies and decisions are taken at various hierarchal levels in an organization. Explain
different levels of hierarchy in organisations and discuss the various Strategic decisions taken
at these different levels of hierarchy. Explain these hierarchical levels and decisions by taking
an example of any Healthcare setup of your choice.
2. Discuss the Role of Service Engineers in ‘Engineering/Designing/Evaluating’ Service
Operations. Explain the three techniques used to evaluate service operations with reference to
a setup from the Hospitality sector.
3. The Education Sector is a good example wherein the Service operations involves elaborate
planning prior to the start of each processing cycle (academic year). The services are evaluated
by the customers and rated highly based on the ‘service’ that the institute provides. With
reference to the education sector discuss the following aspects of service operations
a. The ‘customer’ need not be involved in all the processes, and consequently the Institutes’
services need not plan all the components of their facilities to please the customers as well as
make them visible to customers. Discuss this aspects of facility planning with the concept of
Decoupling of processes in an Educational institutes premises.
b. What are the challenges faced by the Service Managers who manage these service
operations?
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Total Quality Management

1. “Partnering with suppliers to develop deep, mutually beneficial relationships over the long-
term is frequently cited as a means by which to lessen that risk and develop true supply chain
excellence”. Discuss this statement with relevant examples.
2. Performance measurement is considered to be a vital factor of the total quality management
efforts of an organization. Discuss the concepts of performance measurement and its
objectives.
3. An auto manufacturing organization receives 10,000 bearings from its supplier. The quality
control inspector will inspect 28 of them. If there are 0, 1, or 2 defective bearing, she can accept
the delivery of the shipment. But if the sample contains more than 2 defectives, she will reject
the entire lot.
a. Discuss the quality control procedure the quality inspector has adopted.
b. What are the four parameters of an OC curve?

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International Business

1. Globalization has not only brought people closer but also it has led to the integration of ideas,
cultures and values.” In the light of this statement, explain the advantages and disadvantages
of Globalization.
2. “The major objectives of sourcing globally are to lower production costs and to maintain the
required quality standards of products and services”.
In the light of above statement explain the reasons, benefits and challenges of Global Sourcing.
3. Gillette Targets Emerging Markets’

40. As it entered the twenty-first century, Gillette faced a difficult choice. Should it continue
targeting emerging markets or not? Its strategy to move aggressively into markets in the
developing world and the former Soviet bloc had been hailed as a success only a few years
before. Recent poor earnings, however, had management considering whether this choice had
been a wise one.
The Boston-based firm was founded in 1895 and is still best known for its original products,
razors and razor blades. By the end of the twentieth century, Gillette had grown into a global
corporation that marketed. its products in 200 countries and employed 44,000 people
worldwide. About 1.2 billion people use Gillette products every day. Its sales are about equally
distributed among the United States (30 per cent), Western Europe (35 per cent), and the rest
of the world (35 per cent).
As markets matured in developing countries, Gillette sought growth through product
diversification, moving into lines such as home permanents, disposable lighters, ballpoint pens,
and batteries. In the mid-1990s, Gillette targeted several key emerging markets for growth.
Among them were Russia, China, India and Poland.
Russia was already a success story. Gillette had formed a Russian joint venture in St.Petersburg
and within 3 years Russia had become Gillette’s third-largest blade market.
Gillette’s move into the Czech Republic had prospered as well and in 1995 Gillette bought
Astra, a 10caI; privately-owned razor blade company.
Astra gave Gillette expanded brand presence in the Czech market. Astra’s relatively strong
position in export markets in East Europe, Africa and Southeast Asia proved a boon to Gillette
in those markets as well. Jus.t as in other markets in the developing world, 70 per cent of East
European blade consumers used the older, lower-tech double-edge blade. In more developed
markets, consumers appreciated product innovation and the shaving market had moved to more
high-tech systems such as Gillettes Sensor.)
Then disaster struck. A financial crisis that began in Thailand quickly spread across Asia. Many
wary investors responded by pulling money out of other emerging markets as well as
depressing economies across the globe. Bad economies meant slower sales for Gillette,
especially in Asia, Russia and Latin America. In Russia, wholesalers could not afford to buy
Gillette products. Consequently, these products disappeared from retail stores and Gillette’s
Russian sales plummeted 80 per cent in a single month.
Gillette found it could not meet its projected annual profit growth of 15-20 per cent. The price
of Gillette shares tumbled 36 per cent in 6 months. To save money, Gillette planned to close
14 factories and layoff 10 per cent of its workforce.
Despite its recent bad experience in developing countries and in the former Soviet bloc, Gillette
was still moving ahead with plant expansion plans in Russia and Argentina that would total
$64 million. Some even suggested that this was a good time to expand in the emerging markets
by buying up smaller competitors that had been hurt even worse by the crises. Meanwhile, back
in the developed world, another large global consumer products firm, Unilever, announced that
it would be entering the razor market.

41. a. Why do companies such as Gillette target emerging markets? Do you agree with this
strategy?
b. What are the dangers to Gillette of targeting emerging markets?

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Supply Chain Management

1. A successful company needs to strike a balance between responsiveness and efficiency.
Discuss how companies should prepare for globalization in terms of responsiveness.
2. Consider the supply chain involved when a customer orders a book from Amazon. Identify
the push/pull boundary.
3. a. What would you do if your competitors acquire your supplier?
3. b. Explain the role of social media in supply chain strategy.

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Logistics Management

1. Explain the different Transportation Networks used for transportation of Goods. Explain the
advantages and disadvantages of the Transportation Infrastructure in India.
2. How does Amazon implement its Smart Warehouse activities efficiently?

42. 3a. “Statistical Method use Historical Data for analysing the relationship between variables and
predicting the future trends”. Do you think this is a suitable method? Explain.
3b. What suitable methods can you suggest for predicting the future trends?

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Export-Import Procedures and Documentation

1. You have joined an export-import company with a dilemma on one product, i.e., whether
to import or procure locally. Your Head of the department seeks your opinion to decide on
this. You suggested importing the goods as they are quality sensitive. Your HOD requires
you to put your views in writing on the views for this international trade
Question 2: Your friend has got an interview with an export-oriented organization. He wants
your help explaining various export assistance available in India so that he can face the
question in the interview. Give your input on Export Assistance in India.
3. Your company has given you a new assignment in the insurance department. You have to
handle cargo insurance. The company wants to know the following so the department can be
organized better.
a. What is cargo insurance?
b. What are the perils covered under cargo insurance so that the company can cover the
insurance of export goods accordingly?

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43. India's Foreign Trade

Domestically well-established pharmaceutical company called ZEN Pharma having their c
GPM certified manufacturing unit in MIDC Nashik, Maharashtra. They are marketing their
products in India and also overseas successfully for more than a decade. Now they would like
to put up their new plant in exclusive SEZ zone:
Q1: Discuss in detail what the major benefits Zen are Pharma can get having their plant in SEZ
Q2: Do you think ZEN Pharma’s decision was in the right direction, and what are the most
common challenges they may encounter if they have plant ins exclusive SEZ zone.
Q3a: Do you think having new plant in SEZ zone can give opportunity for ZEN Pharma to go
for manufacturing for overseas companies brands; elaborate your thoughts
Q3b: What kind of financial benefits ZEN Pharma can anticipate.
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Custom Shipping and Insurance

Question 1: During an interview with a Shipping company your interviewer asks you to explain
the Section 106 of The Customs Act 1962 as it pertains to any conveyance. Please give your
answer in a simple language
Question 2: You are handling cargo insurance of your company. Your company has imported
one consignment. You have received a mail from the shipping company stating that your
consignment has been thrown into the sea to lessen the weight and save the ship and other
goods. Shipping company informs that your loss will be compensated. Your company received
this new with shock and asks you under which clause this can take place. Explain this clause
in marine insurance policy to the management
Question 3. a: What is first check and second check?
Question 3. b: Which one you will advise to your customs clearing agent and why?

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E-Business

Q1: Identify any five Indian organizations that have transformed themselves by adopting or
switching towards e-business solutions. Also, provide reasons (at least 1 for each) for their
transition from traditional form of doing business to e-business and show how this transition
helped them in business growth.
Q2: Discuss the various ways (at least 5) through which organizations doing e-business can
collect data/information about their customers and find information on any 5 leading online
publishing houses in India naming the content category they are dealing in.
Q3a: What would you tell them about the advantages of e-SCM by using its components and
functions for their e-business?
Q3b: What would you explain about the e-CRM in terms of benefits, limitations, working,
implementation, and solution for their e-business?

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Cloud Computing

Q 1. A digital payment solution company wants to start their new office at Goa location. The
development and testing activities will be conducted from both the locations. So, both the
locations need to have access to all the cloud components, servers, and databases. Physical
server pools are composed of networked servers that have been installed with operating systems
and other necessary programs and/or applications and are ready for immediate use. Explain
this resource pooling architecture.

45. Q2. What is the difference between Cloud scalability and Cloud elasticity? How can load
balancers enhance the Cloud scalability?
Q 3a: What are multitenancy issues of virtualization?
Q 3b: What is serverless computing?
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IT Project Management
Q1. A support service organization, as they are expanding their business, is planning to
implement a planned project organization. As part of this activity, they are thinking about
forming a steering committee. Explain the role of the steering committee.
Q2. A software development company is planning to start a new project and as part of
Initialization they want to first determine the project's feasibility. Provide your inputs for this
feasibility study to analyze from technical, economical, legal, operational and scheduling-
related feasibility.
Q3. Explain following types of offshore outsourcing service categories
a. Delivery Teams
b. Staff Augmentation
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IT Infrastructure Management

46. Q1: Every risk that one encounters in an IT infrastructure management project cannot be
handled in the same way. To apply the right strategy to overcome the risk, elaborate on the
different ways in which risks can be mitigated.
Q2: Highlight the advantages that ITIL provides organizations in the smooth delivery of IT
services to demanding clients.
Q3a. Explain the categories of configuration management that ensure consistency in the
product’s performance throughout its life.
Q3b: Explain the process of fault management that you can follow to ensure active monitoring
of devices?
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Fundamentals of Big Data & Business Analytics

Q1: Apple Inc’s smart watch has been a revolution in the healthcare industry and is improving
by leaps and bounds for every new version. Comes up with new features and have proved
instances where they have been life saving for the users. Apple has a huge technological
infrastructure which enables them to collect, store, process and analyze the data of the users
Q1a: Mention 2 possible use cases which are enabled by the existence of big data platforms for
apple watch and how company leverages this technology.
Q 1b. Research and provide information about if and how apple uses cloud technologies for
their smart watch technologies.
Q2: Summarize the 7 ‘Vs of Big Data and provide an example for each of them
Q 3a: Identify social media analytics tools that can be deployed to understand consumer
behavior and trends.
Q3b: Identify mobile analytics approaches and tools that can be deployed to understand and
leverage mobile usage behavior.

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Emerging Technologies IoT, Augmented Reality, Virtual Reality

Q 1: Online car retailer Vroom makes the online car-buying experience as realistic as visiting
a dealership. Vroom invites customers to their online showroom, where a user can browse 15
different car models, priced between $25,000 to $50,000. From virtually opening the car’s
glove compartment box, to hearing real engine sounds and taking 360-degree view test drives,
customers can view and experience car models online. What sort of Digital Technology is
Vroom using here? What are the Benefits for Customers? For Vroom?
Q 2: The Indian retail industry has emerged as one of the most dynamic and fast-paced
industries with the entry of several new players. The retail sector is experiencing exponential
growth, with retail development taking place not just in major cities and metros, but also in
Tier-II and Tier-III cities. With customer personalization and convenience being the center
stage of most retail offerings, retailers have been experimenting with technology in store, via
apps within their products. With the help of an example of a retail firm, elaborate how it uses
IoT to improve operations and customer experience?
Q 3a: Discuss any three (3) Initiatives, which can be carried out by a smart city
Q 3b: Discuss any three (3) hurdles a Smart city could face in implementation

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Introduction to Retail

1. “It is said that Retailing is the business which ensures one stop solution under one roof”
Considering the fact, discuss the store based retail strategy mix mostly focusing on the food
oriented retailers
2. “Retailing is a process of enlightening the consumer experience” Bringing about the focus
on the store-based retail strategy mix, bring about the general merchandise retailers with the
help of suitable examples?

48. 3a. Direct marketing is an instrumental part of non store based retail strategy. Considering the
fact, explain the steps involved in a direct marketing strategy?
3b. Retailing progresses when there is continuous opportunity for creativity and Innovation.
Considering the fact, if you were in the business of retailing of apparels, describe the different
forms of non-traditional methods of retailing that must be taken into consideration?

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Retail Store Operation and Inventory Management

1. “Innovation” is a popular retail store in Bangalore that sells various products of day-to-day
use. This includes apparel, footwear, accessories, grocery items, consumer electronics etc. The
store has four floors where specific categories of merchandise are arranged in different
sections. The store remains particularly crowded during weekends.
The store has faced several instances of shoplifting. An initial analysis of situation revealed the
fact that the store has a lot of small items which could be easily picked up by shoplifters.
Involvement of inner staff is also suspected in pilferage.
What measures do you think are to be taken to prevent shoplifting and pilferage from
“Innovation”?
2. "B - Mart" is an online bookstore started by Vinod Juneja 2 years back when he realized that
an online bookstore can accomodate more titles than a brick and mortar store. First virtual store
of “B-Mart” opened last year with more than 1.4 million titles. Now the co. wants to expand
offering diverse products other than books such as apparel, beauty, electronics items, video
games, furniture, food and toys. What is the IT infrastructure required to be created by the co?
Also, explain key success factors of “B-Mart”.
3. “The retailer buys in good faith”, the Merchandiser of Apparel retailer “Fashion House”
complained. “But when the merchandise has poor workmanship, has been delivered late, or is
substituted in color and style, the Burdon of proof is on retailer, who must write for
authorization to return goods. Then if the manufacturer uses a factoring company, there is often
a problem in getting credit for merchandise returned.

49. a. Should the retailer buy in good faith? Please explain.
b. When a retailer has problems with a supplier, what options does the retailer have? Please
Comment.
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Retail Store Design and Location
1. Give an idea to set up a store to sell apparels and what is the range that you are going to have
in your store. Give an idea of the kind of layout that they should have and the kind of display
and promotions you are going to have?
2. Elaborate on the importance of signages inside and outside the store. What is the Importance
of signages that you have noticed and how does it help the customer when he shopping inside
the store or supermarket?
3. Case Study
Hero Electric, M&M team up to manufacture EVs
Electric two-wheeler maker will use latter's production facility to raise capacity Hero Electric,
India's largest electric two-wheeler maker, has struck up a five-year strategic partnership with
the Mahindra Group, marking the first such deal between an electric vehicle (EV) maker and a
traditional internal combustion engine company. The move comes at a time when EV sales in
India have touched a record high. The partnership will help Hero Electric, which has a close to
36 per cent share in the EV two-wheeler market, to more than double capacity to 1 million
units by 2022 and will result in extra revenue for M&M at a time when auto sales have slowed.
According to an exchange filing, the company estimates the value of the transaction to be in
the range of Rs140-150 crore over the contract period. The joint efforts will also help in
developing a platform approach to enable electrification of Mahindra's Peugeot Motorcycles
portfolio. It is expected to bring value through optimization of costs, timelines, and shared
knowledge, the company said.
Naveen Munjal of Hero Electric said Mahindra, a pioneer in the EV space, was a Natural fit as
a partner as it plans to increase production capacity to 5 million units in the next five years to
meet growing demand for EVs in the country. “The purpose of this arrangement is to use each
other’s synergies and strength to electrify mobility in India. So, they have a large capacity
which we will use and jointly we have a strong research and development team, which can be
used to develop new products. This will give Here Electric a strong foothold in Central India,”

50. Munjal said in an interview with Business Standard, adding that the company has already
started testing products at Mahindra's Pitampura plant.
Munjal said the partnership may expand by collaborating in other areas. "If there is synergy in
other places, we will be open to looking at different areas,” he said when asked if the company
will look to tap Mahindra's extensive dealer ship network to sell its vehicles. However, unlike
M&M's previous partnerships, this will not be a joint venture and will not involve equity
partnerships or producing co-branded products. "This is not a JV. This is a strategic partnership
for manufacturing and will progressively involve platform-based product development and
creating synergy for the businesses and there is no equity involvement." said Rajesh Jejurikar,
executive director, auto and farm equipment at M&M. Munjal said he expects a quantum jump
in the demand for electric two-wheelers, which will also be driven by business-to-business
segments like e-commerce delivery and aggregators. "We are firm believers that the EV market
in India is going to explode. The growth in coming years is going to be faster than what we
have ever seen in the automotive sector." he said.
He said the initial purchase price and service for electric two-wheelers have become cheaper
than IC engine vehicles, while in terms of running cost; it has a higher advantage due to steep
fuel prices. "The running cost is many times lower than an IC engine vehicle. So, I don't see
any reason for the market to not grow. I am absolutely bullish about it," he added. Besides the
contract manufacturing partnership with M&M, Hero Electric with also increase the production
capacity its existing plant in Ludhiana and the look to set up new factories. "Those expansion
plans are still track. We are going to increase production at the Ludhiana plant and build
facilities too,” Munjal said.
a. Why is the focus on electric vehicles more now? What is the benefit that Hero motorcycles
will get with its joint partnership with Mahindra and Mahindra and what would be the benefit?
b. What are Hero motorcycles expecting from this partnership? What is the advantage that these
vehicles will get in today’s scenario due to current fuel prices?

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Merchandising Management

1. How should a company launch new innovative products so it could capture the market share
and generate good profits?

51. 2. A good display in a store would increase the sale of products and build the brand for sure.
How would you justify this statement?
3. Case Study
HUL eyes central India to boost nutrition biz
Aims double-digit growth in the region from current 1% this calendar year after integrating the
distribution of GlaxoSmithKline Consumer (GSK consumer) with its own set-up, Hindustan
Unilever (HUL) has outlined an ambitious double-digit growth for its nutrition business for
central India from the current 1 per cent in this calendar year. The fast moving consumer goods
(FMCG) giant, in a meeting with distributors from the region, said central India saw double-
digit overall growth in calendar year 2021. This compares to mid single digits in 2020,
according to a distributor who attended the meeting.
In central India, the maker of Lux soaps, saw an overall growth of 18 per cent in 2021 (calendar
year) compared to 5 per cent growth in 2020 (calendar year). To sell GSK Consumer products
like Crocin, Otrivin and Ostocalcium, HUL distributors had to apply for a drug licence and
were facing a problem with on-boarding smaller distributors during the year. This issue has
since been resolved. Also, while integrating GSK Consumer's distributors with itself, the
company had to help distributors push for sales of HUL products along with the existing GSK
Consumer products. GSK Consumer distributors also had to adjust/change in line with the
system of HUL.
This, coupled with HUL's larger portfolio of products, took a while to align with. Queries sent
to HUL did not elicit any response till the time of going to press. GSK Consumer has a strong
hold across channels like chemists, kiranas, modern trade and e-commerce in South and East
India.
Prior to the acquisition. GSK Consumer did not have a strong presence in central India, said
Vishal Gutka, vice-president of equity research at PhillipCapital India. He added that the
chemists' channel prefers to order medicines and consumer goods through semi-wholesalers,
who distribute products for multiple companies and brands. Reasons for this being higher credit
period and chemists' inclination towards selling high-margin products. Compared to this,
margins of fast-moving consumer goods (FMCG) items are relatively low and products occupy
more shelf space.
HUL had earlier said it wants to sell its GSK nutrition portfolio via direct distribution. This
increases the engagement level compared to adopting the semi-wholesaler route of product
distribution, Gutka said. The consumer goods major also asked distributors to increase women
in the sales force and has set a target of on boarding 1,000 women by the end of 2022.
In 2020, HUL completed its merger with GSK Consumer.
a. How has HUL planned to expand its nutrition business after the takeover of
GlaxoSmithKline?
b. How did central India carry out growth for HUL in 2020 and 2021, and what could be the
reasons for this performance?

52. c. Why did glaxco not have a good market share in central India and what is HULs strategy in
the central Indian market to capture the market share?

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Project Planning and Scheduling

1. MNC Limited is a leading player in real estate market. It is looking to develop a residential
building near sea shore. The company has found that through its initial research that the location
of the project receives heavy rainfall. Considering the above information, kindly enlist the
factors that company will keep in mind to manage the project through the five stages (Initiation
to closure).

2. ABC Limited is textile company. It is thinking of a project to adopt a new technology for
the manufacturing process. The company has had a demonstrated history of being an early
adopter of the new processes / technologies to benefit its customers. Establish a relationship
between project management, operations management and organizational strategy with
reference to above mentioned project.

3. As the CFO of the XYZ limited you have received following project proposals
a. Using Payback Period Identify which project should the company pick

Year Project 1 Project 2 Project 3
0 -1,00,000 -1,00,000 -1,00,000
1 27,000 25,000 32,000
2 31,000 30,000 28,000
3 32,000 33,000 35,000
4 34,000 36,000 25,000
5 37,000 35,000 40,000

b. Using NPV method of capital budgeting which of the following projects would you select.
The discount rate can be considered as 10%

Year Project 1 Project 2
0 -1,00,000 -1,00,000
1 27,000 25,000

53. 2 31,000 30,000
3 32,000 33,000
4 34,000 36,000
5 37,000 35,000
6 39,000 37,000
7 42,000 50,000


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Monitoring and Controlling Projects

Q1. "Marketing planning forms the cornerstone of any project formulation we should never go
in for a project for which customers and their demands have not been identified." Examine the
statement and bring out strong justification of marketing planning.
Q2. Project Life Cycle should form the basis of formulating strategy for its implementation -
usually, termination phase is of shorter duration and any failure in mustering adequate
resources during execution phase will inevitably lead to delays in completion. What would be
your strategy for completing the project on time?
Q3a: What are the traditional methods of financial evaluation of the projects? Why are they
considered deficient?
Q3b. What is Internal Rate of Return? Describe the method by giving details of a problem you
are familiar with.

NMIMS APRIL -2023 Assignments
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54. Case Studies & Projects
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Business Ethics, Governance & Risk

1. Locate the Business Responsibility Report (under Directors Report) of the Annual Report
(2020-21) of any ONE listed company (refer to: top 200 companies by revenue - NSE or BSE
List). Go through the disclosures on the following 3 Principles;
a) Principle 3: Business should promote the well being of employees
b) Principle 4: Business should respect the interest of and be responsive towards all
stakeholders, specially those who are disadvantages, vulnerable and marginalised
c) Principle 5: Business should respect and promote Human Rights
Collate the information disclosed under these 3 principles and prepare a note (in your own
words) on the company’s philosophy, approach/policy and initiatives that showcase its People
commitment.
2. Protecting data privacy is urgent and complex. This protection is necessary because of the
all-pervasive, technology-driven and information-intensive environment, typical of today’s
corporations. Multiple risks involved in data management is propelling information/data
protection to the top of the corporate management agenda. What according to you are the two
ethical risks faced by the business in relation to data protection and can you choose and explain
any two Data Protection Principles applicable to businesses in India?
3. a. Do you think pollution is consumer responsibility as well? Why do you think so? Who are
the other stakeholders around this issue and how are they contributing to the escalating
problem?
3. b. Analyse atleast two ethical dilemmas faced by companies while trying to reduce their
pollution levels.

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Research Methodology

1. Which type of research is used for identifying the problems in a business where no prior
information is available. Dove is launching a new shampoo for kids, develop a research
methodology to identify the opportunities from market.
2. Literature review provides an insight into the past studies and elaborates on the work done
in a particular area. Conduct a literature review using 8-10 research papers on your area of
interest.
3. Airbnb has provided an opportunity to local people to earn by providing guest hosting
facilities. This is a two-way benefit: first, it provides raw experience about culture and village
lifestyle to consumer and second, it provides income to host. With new government, policy of
50% allow work from home, many business professionals are choosing to ‘work from the
himalayas’. Airbnb wants to understand specific customer requirements for such niche market.
Also, it needs to understand the hosts perspective on such change.
a. Develop a detailed questionnaire to survey the consumer for understanding their needs.
b. Identify 5 home stays and enlist their experience with such stays, problems faced and
expectations.

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56. Entrepreneurship and Venture Capital Management

1. ‘Employee relationship management is a process that a company uses to effectively manage
interactions with employees to achieve the goals of the organization.’ Explain.
2. Slurpy is a new mixed fruit juice introduced by Amit Beverages Ltd. The mixed fruit juice
has been fortified using various vitamins and minerals. The company designed a unique
package for the product which made it very attractive. Their sales figures were an indication of
their success. In order to capture a huge market share, they decided to give exclusive rights to
retailers to manufacture and sell the product to the public. Identify and explain this concept.
State two factors that help start-ups and also state the advantages to Amit Beverages Ltd. in
doing so.
3. Alan and Roshan have left their existing corporate job and are planning to start an advertising
company.
a. How do Alan and Roshan approach the funding of their business whether it should be a bank
loan or venture capitalist? Kindly justify.
b. Which form of ownership is best for this business (advertising company). Kindly justify.

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Digital Marketing

1. Mr. Ghansham plans to start his own app that will be only for buying toys. It will be called
“Toys4U”. The app will be an aggregator app that will allow all the sellers to sell their toys on
the app. Mr. Ghanshyam will also sell its own company-manufactured toys on the app. The
main USP of the app is that you will get big discounts on branded toys. The company will be
able to pass on the discounts to the customer as they will deal with bulk quantities. The
company has the plan to go for digital marketing only and with zero spending on traditional
media marketing. As a digital marketing expert explain the marketing funnel for Toys4U
covering all the elements in REAN Model or REAN Marketing Engagement Framework.

57. 2. What are the various ways through which you will promote Toys4U online? Elaborate on
the campaign.
3.a. Explain various types of digital business models and explain the one that will apply to
Toys4U.
3. b. Explain various types of digital marketing and explain how you will apply the same for
Toys4U.
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Services Marketing

1. You stay in a semi-urban setup and near your house, services for senior citizens are extremely
unreliable. How will you plan your service offering? What are the challenges you will face
while creating your service offering?
2. If you are an entrepreneur who wishes to open a nail paint shop, how will you differentiate
your offerings vis a vis your competitors? You are also clear that you want to offer your
services at a higher price point, where you intend to service fewer client base. How would plan
your service offering?
3. Sundar wants to start a ‘C2C’ (customer-to-customer) model of food service. He has just
passed out of his B School and the canteen food in his college was pathetic. Most days, he
relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have
an option for customers to order it from homemakers or families who would be interested in
selling their cooked food to others. They are facing two challenges. First, registering new
service providers and second, building a loyal customer base.
a. How will you build a service brand for your offering?
b. How will build a loyal customer base?

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Marketing Research

1. Develop a market research plan to identify the challenges related to online marketing.
Identify the online customer journey using the survey method and develop the questionnaire
for the same.
2. Conduct a primary data survey on consumers to understand their behavior and expectations
from buying groceries online. Report the results using data analysis using charts, pivot tables,
and cross-tabulations.
3. Amul plans to launch a new range of healthy juice drinks for children. The objective is to
create a nutritious drink that can be given to children as a breakfast supplement. The challenge
with such a drink is to maintain nutritional value along with a taste that would be liked by
children.
a. Explain the process in detail to arrive at the creation of your new products. Explain the test
marketing process along with justification.
b. Draft a questionnaire containing approximately 15 questions that would help Amul market
to the children. Who would be the appropriate respondent and what technique would be used?
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Employee Development & Talent Management

1. The Starbucks Corporation utilizes its human resource practices and policies as a strategy to
gain competitive advantage and drive the overall success of the company and its gobalization
efforts. As a Chief People Officer, you want to develop a robust talent management practice
for your company. What steps will you follow for an effective Talent management system in
the company?
2. Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human resource
department shows that there is low morale among the workers apart from a lot of frustration
and dissatisfaction. The situation is being exploited by trade union leaders. Hence, the

59. management of the company wants to take steps for boosting up the morale of the employees.
Suggest the strategies that the company can adopt to motivate its employees.
3. In April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay Mishra
announced his departure from the company. The issue? Ajay was the apparent heir for CEO
Sunil Sharma and his announcement signaled an unraveling of the automobile giant’s
succession plans. Maruti’s solution was to ask Sharma to extend his contract, which he did for
the third time. Today, more than two years later, Sharma is still at the helm with a departure
date set for 2022.
a. What if Maruti had a different narrative. Instead of offering more time with Sharma, what if
they clearly defined his secrets to success and then showed how they had top talent identified
in each of the areas in which he appeared irreplaceable?
b. Explain how development of talent as a strategy leads to leadership development.

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International HR Practices

1. Acme engineering is Mumbai, India-based heavy engineering company specializing in
transformer manufacturing and setup projects. It is now planning to set up a project
management office in Warsaw, Poland. For this, there will be a team of 15 project experts
moving from India and 2 from France to Poland, including a senior manager coming from
France.
a. What is the pre-departure and post-arrival training you will plan for the team?
b. What are the top 3 challenges you as HR Manager foresee after the movement is completed
to Poland?
2. MM Mkt. is a leading FMCG company from Chennai, has expanded internationally late.
The Board of Directors is contemplating a Pan Organization Performance Management Policy.
International offices of the company would be affected due to this decision. Before finalization,
the Board wants to identify the possible issues and challenges to international performance
management.

60. You are hired as an expert to help the company to identify these issues and challenges. Point
out those elaborately.
3. Super solutions is an organic dye manufacturing company, headquartered in Faridabad,
India. Their environment and skin-friendly dyes are in high demand with Indian and global
fashion houses, especially in Mumbai and US. They are a small firm of 100 employees. They
have got into a 20 years contract to fulfill the requirements of a new fashion house in Milan
(Italy). As per the terms of the contract, they need to have 2 researchers, 3 quality experts, 2
logistics managers, and 1 customer relationship manager based exclusively at customer HQ in
Milan. Super solutions have decided to go for local candidates, as it will be costeffective and
also in line with govt guidelines to promote local talent. You are associated as an HR
consultant.
a. Before you start the recruitment planning process, what all the information do you need to
acquire?
b. How will you decide on the recruitment strategy and choice of hiring a talented individual
from the international labor market? Please detail the step-wise plan to fulfill these needs.
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Strategic HRM

1. As the assistant to the HR manager of Banking firm, one of your jobs is to help managers
get ready to interview candidates. You and the manager decide to ensure that the process of
selecting the candidates which is a negative approach to eliminate the unwanted candidates
needs to well-planned so you and the manager list out the well-defined selection process in
order to ensure that the best candidate is selected from the pool of candidates who has applied
for the position.
2. As a HR, head of the small IT organization. One of your web developers schedules a one to
one meeting with you, and during the meeting, the developer she says that she doesn’t see any
career growth for her in the organization. As a result, she confides that she is planning to leave
the organization as soon as she can find another job. She is one of the best developers you have
and your organization cannot afford to lose her. At the same, you get an idea that rest of the
employees also have the same views. Which forces you to take immediate actions to develop
retention strategies for your IT firm.

61. 3. As a Senior HR Executive with extensive experience in employee handling you have winded
up a meeting with Ms. Manisha (one of your six employees), who gave you some disturbing
information. She feels she is being bullied by one of her co-workers and is seeking your advice
on how to handle it. Ms. Manisha said that Ms. Mindy has been saying “good morning” to
everyone as she walks by their office but does not say it to Ms, Manisha. Ms, Manisha also
said that Ms. Mindy organized a farewell lunch for one of your departing employees last week
and did not invite Ms, Manisha. She also told you of nasty things that Ms. Mindy tells other
colleagues about her. For example, last month when Ms, Manisha ran into Ms. Mindy at the
grocery store, Ms. Mindy told everyone the next day the medications that Ms, Manisha had in
her cart, which included medication for irritable bowel syndrome. Ms, Manisha also showed
you an e-mail that Ms. Mindy had sent blaming Ms, Manisha for the loss of one of Ms. Mindy’s
clients. Ms. Mindy had copied the entire department on the e-mail. Ms, Manisha thinks that
other employees have been reluctant to involve her in projects as a result of this e-mail. Ms,
Manisha left your office quite upset, and you think you may need to take some action.
a. How would you handle this situation with employee participation and involvement in the
organisation to ease the relation between Ms. Manisha and Ms. Mindy?
b. In order to deal with such situations what pro-active industrial relation policies does
organization need to undertake.
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Lean Six Sigma

1. List the various activities of DMAIC along with tools for conducting business process
improvements for any 1 manufacturing organization. Make a list of any 5 process audits that
can be used in a car manufacturing company and explain at least 2 such audits.
2. Imagine yourself to be a six-sigma project leader in quick service restaurant. Create a
fishbone diagram for the problems (any 5) being faced by any quick service restaurant order
taking counter and explain the steps involved in the Failure Mode Effective Action (FMEA)
with an example for each step.
3. A large retail bank in Indian is looking to hire staff for expanding operations. Many hiring
managers have grumbled that the HR dept. is not recruiting staff fast enough and HR director
has been informed by top management to improve upon the hiring process. HR director came
to know that you and few other staff members have completed a Lean Six Sigma course and
he/she appoints you as the team lead to analyze the recruitment and hiring process. The HR
department does the sourcing of candidates themselves and only occasionally works with

62. external recruitment agencies on an ad-hoc basis. The Bank does not have a HR IT system to
manage the hiring process. Email is the main means of communications.
a. Relate your understanding of how a new staff member is recruited from the time when a hire
request is received by HR to the point when the employment contract is signed by the selected
candidate using the SIPOC diagram for a typical recruitment process as an example.
b. Mention any 5 points of difference between verification and validation with examples for
each.
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New Product Development and Managing Innovation

1. You work in the strategy department of an educational technology company. You are
entrusted with the development of a new product that is designed to cater to educating old
adults (typically above 40 years) on multiple aspects like coding, music, arts etc. Describe your
approach across the different steps in generic product design and development process.
2. A key element in introducing new products is working out a ‘new product strategy’ for the
product before idea generation. This helps companies identify strategic business requirements
that should be satisfied by new products. In the context of launching a new product for older
adults (from Q1), explain 2 models used for strategic planning.
3. a. What is the need for competitor analysis? Explain Porter’s 5 forces model with an
example.
3. b. What are Intellectual Property Rights? Explain the different types with an example for
each.
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World Class Operations

63. 1. What do you understand by the concept of Reliability? Explain with suitable example from
manufacturing industry?
2. What is QFD? Explain with suitable example.
3. a. BPR is one of the tools of world class manufacturing. Assume yourself as the Head of
operations of a manufacturing plant, identify the areas where you can apply BPR.
3. b. In context of implementing BPR in manufacturing plant, identify the challenges that you
may face.
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International Logistics & Supply Chain Management

1. An Indian beauty products manufacturer is planning to embark on international expansion
starting with Nepal. Given its strong brand presence in India and the similarity between the
Indian & Nepalese market, the company is confident about good response from the Nepalese
customers & is upbeat about its sales volumes. Help the company in its supply chain planning
& suggest a supply chain strategy for its foray into Nepal.
2. A Goa-based craft brewery supplies three canned variants to outlets across Goa. The brewery
aims to increase its reach by expanding distribution first to outlets across the states of Karnataka
and Maharashtra. Along with expanding its geographical reach, the brewery has also planned
to launch bottled versions of its products. The brewery is evaluating the logistics & supply
chain requirements for these plans. What are the logistical considerations to implement these
plans? Explain the most suitable choice of logistics strategy (in-house / 3PL / 4PL etc.) for
them.
3. An Indian company specializes in trading & exports of plastic woven sacks & tarpaulins.
a. Explain the warehousing requirements of the company and suggest the type of warehouse
suitable for its needs.
b. Which mode of transportation must the company prefer for exports?

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International Finance

1. ABV company, leading manufacturer of women apparels in India, wants to expand its
business overseas. Assume that company has no experience in doing business in international
markets and how to raise the funds for the same. You work in an investment bank. Suggest
different methods of international trade with pros and cons to the company management.
Explain the concept and types of different international financial markets. (Limit the
description to maximum one page for international markets).
2. A forex trader from Mumbai collects the below information regarding the exchange rate
between INR and GBP
Bid Price: INR / GBP = 96.10
Ask Price: INR / GBP = 96.20
You are required to help him with the below questions he has:
(a) What is the direct exchange rate of INR-GBP for the trader?
(b) What is the indirect exchange rate of INR-GBP for the trader?
(c) What is a cross rate? If the bid and ask rate for EUR-USD are available as GBP
1.2100-1.3100/USD, what would be the bid-ask rates for INR/USD, using the crossrate
method.
3. XYZ ltd. has imported raw material of Euro 14 million from Germany with the credit of 30
days. The finance officer of XYZ ltd. wants to hedge this transaction for foreign exchange risk
exposure. The prevailing interest and exchange rates in the markets are:
Spot Rate: Euro 80.49/ INR
Forward Rate: Euro 80.79/ INR
30 day Put Option on INR EURO 0.012/ Euro at 1% premium
30-day Call option on INR EURO 0.024/ Euro at 1 % premium
EURO interest rate: 7%
INR interest rate: 14%
Based on the above data, answer the following questions:

65. a. Explain different hedging options available to XYZ ltd?
b. What is the hedged cost of XYZ ltd payable using forward market hedge, put option hedge
and money market hedge?

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Strategic Financial Management

1. The capital structure of Orient Ltd in book value terms is given below:
TABLE BELOW
Equity shares (30 million shares, Rs. 10 par) Rs.300 million
11% Preference shares (1.5 million shares, Rs.100 par) Rs.150 million
8 % debentures (1.5 million, Rs.100 par) Rs.150 million
Total Rs.600 million

Market price of equity share Rs. 100
Market price of preference share Rs. 90
Market price of debentures Rs. 90
The expected dividend per share is Rs. 4 and the dividend is expected to grow at the rate of 10
percent. Preference shares are redeemable after 10 years and debentures are redeemable after
5 years. Compute the average cost of capital at market value assuming a tax rate of 30 percent.
2. Ramesh and Suresh have been managing their family business well for the last 5 years. Now
the two brothers decide to expand the business and have hired you (merchant banker) to help
them with their IPO process to raise funds from the market by offering a 30 percent stake. With
your vast experience, you did an excellent job and the IPO was a success. Being a family-
managed business, they did not have a dividend policy, but now Ramesh feels they should pay
a high dividend and Suresh feels the profits should be retained in the business. The family has
approached you for advice. You are required to make a presentation explaining the
relevance/irrelevance to the new Board.

66. 3. Company Simpson is contemplating the purchase of Company Wilson. Managements of
both companies have suggested two alternative proposals for exchange of shares as indicated
below:
Alternative 1 – In proportion to the earnings per share of two companies
Alternative 2 – 0.5 share of Simpson Ltd for one share of Wilson Ltd
The details of both the companies are given below:
Simpson Ltd Wilson Ltd
No. of shares 3,00,000 2,00,000
Market price per share ₹30.00 ₹20.00
EPS ₹4.00 ₹2.25

You are required to:
a. Calculate the total earnings after the merger under both alternatives and the number of shares
b. Show the impact of EPS on the shareholders of Simpson Ltd under both alternatives.
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Treasury Management in Banking

Q1. Traditionally, only Central Banks or larger Banks had the strength of providing Treasury
products & services. Now even smaller banks & large Corporates are into it in a strong way.
Enumerate and describe at least 5 purposes for which a Banks/Corporate Treasury exists.
Q2. The organization structure of a Bank’s/Corporate Treasury unit involves designing of its
operations across Front office, Mid-office, and Back office. Describe each of these three
Businesses in terms of its nature, purpose / objectives, and the skills / qualifications of the
people employed in these three important Businesses of the Banks/Corporate.
Q3. “A prudent liquidity management ensures bank’s solvency and overall stability in an
economy”
a. Discuss the impact on liquidity and inflation when CRR increases and reduces respectively.
b. Highlight the differences between Cash Reserve Ratio and Statutory Liquidity Ratio.

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Insurance & Risk Management

Q1. If Mr. Mehta is an Insurance Advisor and in month of December month at closing of Year,
he is consulting to a HNI Family for protection of Rs. 50 Crores of their Wealth Protection
including Assets of their Family & Business from next upcoming year. How come Marketing
of Insurance by Mr. Mehta can be treated as Production? Kindly Justify.
Q2. If a Family in Pune City and a MSME Business Man at Mumbai are availing LIFE &
GENERAL INSURANCE. In such case, what could be the peculiar features the observed for
Insurance on common platforms at Pune & Mumbai?
Q3a. How one can identify the respective Loss Exposures in Risk?
3. b. In case if Mr. Ramesh is having Rs. 10 Lakhs as HEALTH Insurance Cover as equally
divided through 2 Health Insurance Companies, i.e. Oriental Insurance CO. & STAR Health
Insurance CO. Suppose Mr. Ramesh gets Hospitalization along with small Surgery, which costs
him Rs. 400,000 for 10 Days Hospitalization. In this case, from which Company Mr. Ramesh
should file his Health Insurance Claim?

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International Banking & Foreign Exchange Management

Q1. Your company is planning to expand its operations to other countries. CEO has contacted
an international bank to understand that how it can help them to expand the business to other
countries. Assume yourself in the role of bank manager. Your job is to explain the CEO about
product and services offered by your bank for foreign trade?

68. Q2. An Indian import export house has a currency exposure to 10 million GBP. Assume that
GBP is not directly quoted against INR. The current spot rates are USD/INR = 79.97 and
USD/GBP =0.85. It is estimated that GBP will depreciate to 0.89 level and Rupee to depreciate
against Dollar to 83. The Forward rate for December 2022 USD/GBP = 0.88 and USD/INR
82.52. Given that the actual spot rate on 30 December 2022 was USD/YEN = 0.86 and
USD/INR = 79.99, what hedging decisions an Indian company should take?
Q3. Open currency position is subjected to exchange rate risk. Suppose you are doing training
in the treasury department of bank. The manager has asked you to prepare report on the
following:
a. Position limits on a currency that a dealer can carry during regular trading hours.
b. Position limits on a currency that a dealer can carry over to the next day up to this limit.

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Digital Payments

1. Explain briefly the future of mobile payment as the Electronic Payment system.

2. Explain the role of various digital platforms in Digital Payment.

3. The Indian payment ecosystem has undergone a paradigm shift in recent years, especially in
the past two years with the Covid-19 pandemic forever changing how users transact. The
estimates show that 2 out of 5 transactions1 are digital today amounting to approximately US$3
trillion2. The combination of bank account penetration through the Jan Dhan Yojana program3
with 440 million bank accounts opened so far, 1.25 billion Aadhaar-based unique identification
numbers enabling KYC, over a billion mobile devices and low-cost internet accessed by more
than 750 million users have acted as the foundation for the relentless growth in digital
payments, collectively called the JAM trinity (Jan Dhan, Aadhaar, Mobile) has led to the rapid
expansion of digital payments in India.

a. Discuss some of the key factors which have revolutionized digital payments in India

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IT Security and Risk Management

Question 1: On Feb. 28, 2018, GitHub—a platform for software developers—was hit with an
attack that clocked in at 1.35 terabits per second and lasted for roughly 20 minutes. According
to GitHub, the traffic was traced back to “over a thousand different autonomous systems
(ASNs) across tens of thousands of unique endpoints.”
What type of attack was this and how should be the countermeasures for such attacks?
Question 2: The objectives of an IT security policy is the preservation of confidentiality,
integrity, and availability (CIA) of systems and information used by an organization’s
members. Explain the various aspects of designing a comprehensive security policy with
respect to the CIA triad
Question 3.a: Explain the need for social engineering attack preparedness of any organization
and the possible impact of being ill prepared for such an attack.
Question 3.b: Explain the 4 phases involved in the security risk assessment of FCU in the above
case.
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Managing BPO
1. Describe the conceptual model of BPO strategic partnering with reference to the following:
a. Readiness for outsourcing
b. Selection of an appropriate BPO partner
c. Tender negotiation
2. A strategic partnering is the formal alliance between two organisations. It is formalised by a
contract where one organisation uses the services of another organisation to fulfil its objectives.

70. Outsourcing is one form of strategic partnering. With help of suitable examples explain the
strategic partnering and its planning framework.
3. A leading healthcare BPO company based out of Gulf approached NayaBPO with a
requirement to improve their BPO process. The customer's BPO division handles over a million
customer calls every month, but their customer satisfaction levels were plummeting
downwards. Even their CSAT was as low as 47%. Since the customer was a part of the
healthcare industry, it was unacceptable for the company to find a low level of satisfaction
from their customers. NayaBPO's role was to nail down the causes for the low CSAT levels
and then to provide a customized BPO solution that would help the company's performance to
soar. At the onset of the project, the BPO team at NayaBPO decided to dissect the problem and
get to the root cause. Through a detailed analysis, they identified some of the critical issues in
the process that were affecting the customer's BPO's performance. The following were the
requirements of the customer:
There was a linguistic and cultural mismatch between the BPO's personnel and the client's
customers. The client's customer base was native Arabs while the BPO employees of the
customer (5 male agents and 5 female agents) were not native Arabic speakers. This language
barrier made it difficult for the employees to effectively address the culture-specific
requirements of the customers There was a critical need to align the BPO support team with
the standard processes that govern BPO functioning. The BPO team also required intensive
training in BPO platform management.
The BPO's turnaround time lagged over a period of 7 days in contacting their customers after
discharge. The support BPO team worked only 5 days a week (Monday to Friday) and only
between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact
our client. The customers wanted to make sure that they were talking to an Arab agent and
would ask the BPO employees for their last name. Female patients of our client would submit
contact numbers of the male members of their family instead of their own. The customer reach
percentage was less than 2%. After identifying the unique problems that were affecting our
client's BPO, they deployed one their best teams to implement a customized BPO platform.
NayaBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting
the following measures:
1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next,
they made the support center available from 7 AM to 7 PM. To match the working week of
UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of
Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.
2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.
3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and
included best-of-breed voice, email and internet facilities. This helped in substantially reducing
the turnaround time of the BPO team.
4. Value Added Support Services: they also offered a host of value added services, such as the
following:

71. They extended the 24 hour call support for excess processing requirements during peak hours
The BPO agents were given customized 'Last Names' to suit the caller's country
The DID number was masked based on the caller's country
The BPO agents were given 20% hand-outs
Culture specific provisions were specially created to record rebuttals from the objections raised
by the male family members of female patients
The BPO process of the customer was continuously improvised and enhanced based on Lean
and Six Sigma methods
The database of the customer was always kept up-to-date
The BPO application was rectified periodically
Within a short time span of just 2 months, they were able to present the following results to our
customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.
The turnaround time was improved by 24%.
a. Which mode of operations (On-shore/Off-shore/ Near-Shore) would be best suited to the
current problem in your opinion? Justify your answer while comparing the 3 modes in the
current context.
b. List and describe the challenges, which are unique to industries such as Healthcare while
outsourcing?
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Tax Insurance and Retirement Planning

Q1. After COVID 19, there is an increase in the customer base of insurance buyers, being Sales
Manager of Max Life Insurance you have to conduct several seminars on the purpose, needs,
and benefits of Insurance using real-life examples to convert customers, also explain the
different kinds of Life Insurance products available in the market.
2. Being a portfolio manager, what risk mitigation strategies you would adopt to avert the risk
of securities?

72. 3. Mr. Murli wants his daughter to go to Harvard University for an Masters in BDS, with a
tuition fee of 30 lakh rupees due at the time of admission. His daughter just started graduation
and will graduate in four years. Murli plans to invest in securities that provide a return of 12%
per year, so he can receive 30 lakh rupees after four years. Kindly suggest what amount Murli
should invest in mutual funds right now, so he should receive 30 lakh after four years.
a. What amount should Murli should invest today?
b. Suggest which type of life insurance policy should be purchased by Murli for his daughter.

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NMIMS APRIL -2023 Assignments

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73. NMIMS APRIL -2023 Assignments
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Business Economics

1. Demand forecasting in an organisations plays a vital role in business organisations. It
provides reasonable data for the organization's capital investment and expansion decision.
Keeping the above statement in consideration. Discuss the various steps involved in demand
forecasting.
2. From the given hypnotical table Calculate Total Cost, Average Fixed Cost, Average Variable
cost and Marginal Cost.
Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Cost
Marginal
Cost
0 100 0
1 100 20
2 100 30
3 100 40
4 100 50
5 100 60

3. a. Suppose the monthly income of an individual increases from Rs 20,000 to Rs 25,000
which increases his demand for clothes from 40 units to 60 units. Calculate the income
elasticity of demand.
3. b. Assume that a business firm sells a product at the price of Rs 500. The firm has decided
to reduce the price of the product to Rs 400. Consequently, the demand for the product is raised
from 20,000 units to 25,000 units. Calculate the price elasticity of demand.

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Financial Accounting & Analysis

1. Prepare the journal by recording the following transactions:
3-Dec Mrs. Veena started business by introducing cash Rs5000 and Rs 500000 as transfer
from her saving bank account in the business
5-Dec She Purchased furniture worth Rs 60000, 50% payment made through the bank
account of the business and the rest amount is payable
7-Dec She purchased goods for sale, costing her Rs 315000 and made the payment
through the business bank account
8-Dec She sold off the entire goods at Rs 500000
10-Dec She paid rent, electricity, salary to employees Rs10000 of each type of expense
through the bank account

2. Preparing the profit and loss account is a lengthy but at the same time interesting task. You
need a lot of information to prepare the profit and loss statement. Discuss any five essential
components out of the total eight components which contributes in preparing the profit and loss
statement.
3. Following are the particulars available for Z and X, LLP
Particulars (Rs in ‘000)
Retained earnings 860
Accounts receivable 250
Supplies 150
Salaries payable 150
Equipment 1500

75. Unearned revenue 200
Accounts payable 540
Cash 550
Prepaid insurance 300
Common stock 1000

a. Prepare T Form Balance Sheet out of the details as shared in the table.
b. Define and calculate the current ratio, Discuss the significance of this ratio.

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Information Systems for Managers

1. Farokh Motorwala is the CTO at D'Costa Spirits in Hyderabad, which has just celebrated its
30th Anniversary. The CEO has just announced an ambitious growth program for the firm.
Farokh is therefore keen to is keen to revamp the firm's IT Infrastructure and align it to the
Corporate Strategy. In this context. What are the questions re: IT Infra for Farokh – The
Business Needs & The Tech Issues?
2. Bharat Petroleum Corporation Limited (BPCL) is an Indian government-owned oil and gas
explorer and producer. BPCL's CEO is K. Padmakar. In this role, what is the Focus of the
CEO’s role (i.e. Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What
are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of
Processing, which provides data to these IS)?
3. Jennifer Roberts has just been hired as the CIO at Hawthorne Investments. During her
interview, Vijay Ananth, the CEO, had tasked Jennifer with the responsibility of revamping
the firm’s IT Infrastructure. Now that Jennifer has come onboard, she is keen to get started on
the Infra Revamp initiative and has targeted BYOD as her first initiative.
a. What is BYOD? Explain the three (3) levels of BYOD?
b. What are the Pros & Cons (2 each) of BYOD?

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Management Theory and Practice

1. You are hired as a trainer by Sachin Ethanol, a newly setup organization dealing in
manufacturing Ethanol from Sugarcane residue. The CEO wants you to train the newly
recruited management trainees about the Principles of Management. Explain the principles of
Management to these newly recruited employees by taking the help of Henri Fayol’s 14
Principles of Management?
2. The newly set up management team is divided in their deliberation on a certain topic and
require your help. The core area of this discussion is whether Management is an Art or a
Science. As the chairman of the forum, can you throw some light on whether Management is
an art or a science or both and Why?
3. Lemon Tree, a famous hotel chain in India is losing its market share to its peers. The major
reasons contributing to the same is that there is a lot of conflict in the organization due to which
correct and timely decisions are not being taken. The company has hired you as a consultant to
understand and solve this issue:
a. Explain the different types of Conflicts that can arise in an organization?
b. Explain what strategies can be used by Lemon Tree to resolve these conflicts?

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77. Marketing Management

1. A company provides consultancy to all its clients on the Pricing of their products. M/s Herbal
Life sells various types of FMCG products in the urban market. They sell toothpaste, multi-
vitamin ayurvedic tablets, chia seeds, tulsi tea, herbal soap, shampoo, etc. The company has
asked you to present various types of Product Mix pricing and price adjustment strategies so
that it can help them in taking pricing decisions for their range of products.
2. Elaborate on various types of promotion mix that you will use for the Herbal Life products
(as explained in the first question). The main idea behind the promotion is that it should become
a household product like Patanjali or Dabur.
3. a. Mr. Raj is planning to purchase a new phone with the latest features. Explain various steps
involved for Raj in the decision process.
3. b. Global Stock is an online app for the purchase of international stocks from the international
market. Explain and elaborate any five ways through which you will promote the app online.

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Organisational Behaviour

1. Amar works for an IT company as a project coordinator. His boss, Ajay is very adamant and
wants the work to be done according to his way without even considering anyone’s perspective.
If Amar commits any minor mistake also he is reprimanded in front of the entire team. Ajay
wants Amar to stay late beyond office hours, even when his work is complete. Consider the
given situation and explain the pitfalls in leadership shown by Ajay.
2. Sameer works as a team leader in a multinational company. Whenever his team member
performs well, goes out of his way to serve the client he awards them. The award can be a gift
voucher or an appreciation mail. Sameer also encourages good behaviour by removing or
handling well the situation which may lead to undesirable behaviour. Because of this practice

78. it was the best performing team in the office. Analyse the situation and explain the elements of
reinforcement used by Sameer.
3. Case:
Renita Parker was a trainer for a Tasty Tummy multinational company, in FMCG business.
She worked brilliantly with the executives on their writing and helped them to feel more
confident about it. Renita worked with top executives as well as the shop floor level. She
realized that teaching the shop floor employees was her call and she wanted to work more with
them. Renita was paid quite high as majorly she was dealing with the top executives.
Renita met Mark, her supervisor and explained to him that she wanted to be associated in
teaching and training the shop floor employees because many of them could not write anything
other their names. She also agreed to work on reduced salary and started offering English
classes as an added benefit to them. Although the classes took some man hours of the
employees but their productivity increased and even some of them began to apply for
supervisory positions.
a. What content theories would explain why Renita was unhappy despite her high income?
b. Renita seems to have drifted into being a teacher. Given her needs and motivations, do you
think teaching is an appropriate profession for her?

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