NOAM AAUG Adobe Summit 2024: Summit Slam Dunks

Adobe Analytics Central AAUG May Meeting for Summit 2024 Review

1. Summit Slam Dunks


Central Chapter | May 2024
Adobe Analytics User Groups

Central AAUG
May 2024

2. Summit Hot Topics


Personalization at Scale

Acceleration

Product Analytics

Customer Journey Analytics

3. The real value of GenAI is not creativity …
because those models aren't really creative, not the way a human is…
It's about leveraging that AI to keep your best people using their creativity instead of spending time on the rote production.
Embrace Generative AI to
Transform Experiences

4. Favorite Sneak?

#Perfect Product Perfect Place - AI Generated
Campaign Playbook

#Get Personal - Hyper Personalization

#Ready, Click, Go - Build Websites

#Brand Slam - Optimizing Content

#Promo Mojo - Influencer Partnerships

#Mighty Micro - Create Microsites

#Infographic It - Create Infographics (was a Too
Hot for the Main Stage)

https://directpoll.com/r?XDbzPBd3ixYqg8lcSzBnIyvnABHznMoJs4rJh7YGg8
Featuring Analytics Very Own Eric Matisoff!!
(and he killed it!)

5. Jen Dungan
•Enhance List (get the most out of List
Variables)
•Trended Fallout Report
Jim Gordon
•Get Launch Info into CJA
•Fraud Supervillians
Mandy George
•Normalizing Metrics against overall traffic
•Visit in Hit Segment

https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
Matt Bentley
•Fourth Hidden Segment (aka
Product Classifications)
•Counter eVars
Katie Klein
•Unique Data View Attribution
•AJO reporting in CJA

2024 Adobe Analytics Rockstars

6. https://directpoll.com/r?XDbzPBd3ixYqg8lcSzBnIyvnABHznMoJs4rJh7YGg8
https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
Too Hot for the Main Stage
most fun session to be at in person!

7. What’s your favorite of the recently released
and upcoming peaks Tantalizing Twelve?

https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
All are
CJA & AA
CJA
& AA
CJA only
CJA
only
AA Only
All are
CJA only

8. Dashboards & Dragons

9. 2024 Power Couple: Your Tech Stack + CJA
Swelce (Swift & Kelce)

10. Best Practices for Resilient Integrations with Adobe Experience Platform
https://business.adobe.com/sum
mit/2024/sessions/best-practices-f
or-resilient-integrations-with-ado-
s607.html

11. Import Data and
Export Results

12. Data Views: Unlock the Power of Advanced Reporting Configuration in CJA
Filters vs derived field
- how will it be used?

13. CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys
Field Based Stitching
-Relies on the authentication to happen within the channel (same dataset)
-Other sources of data need to have the Person ID

14. CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys
Identity Graph
-Coming soon
to CJA
-Multiple
datasets
h

15. Developer Tricks: Acquire New Customers Without Third-Party Cookies

16. Developer Tricks: Acquire New Customers Without Third-Party Cookies
1st party cookies 3rd party cookies

17. Developer Tricks: Acquire New Customers Without Third-Party Cookies

18. Inspiration Keynote
Ed Bastian CEO, Delta Air Lines
Emma Springham CMO, TSB Bank
Chris Marinak CO&SO, MLB
Guy Raz Podcaster, Author

I was super inspired by Emma’s Challenge of what are your three words for
your personal brand. Hers are Brave, Growth, and Trust. What are yours?

Guy’s story of Liquid Death was captivating.

19. What did you gravitate towards?
•Adobe Analytics / CJA (of course!)
•Personalization
•Optimization
•Marketing Topics
•Trends and Inspiration
•Dev and Technical
•AI, GenAI, and More AI

What wasn’t there that you were hoping
to learn?

Vote Now!

20. What happened in Vegas….

Best meal?

Most Vegas thing you saw?
….remember we are at work!

Make new friends?

See old friends?

Beat the house?

See any shows?

Spin it with DJ Diesel?

21. Do you have what it takes to be a Champ?

Applications for 2024 - 2025 Champions Are Now Open!
The Adobe Analytics Champion program is a prestigious group uniting the most
passionate and strategic users and partners from around the globe to help
Adobe Analytics customers thrive by sharing their expertise, best practices and
strategies.

Applications due by 6/7
https://2024adobeanalyticschampionprog.splashthat.com/