Nokia Case Study

Long history of successful change and innovation
Adaptable to shifts in markets and technologies.

1. Nokia Case Study KEERTHANA B S SOWMYA C L AKSHAY M R GAWLI SOPAN BALIRAM SHARAN G VARUN B SAMBIT MISHRA SUBMITTED BY :

2. Nokia History Long history of successful change and innovation Adaptable to shifts in markets and technologies. Humble beginning One Paper Mill Cables Paper Products Industrial Electronics Telecommunication

3. Timeline

4. Nokia’s Entry in India Nokia entered India in 1995. Nokia’s arrival came a year after India’s telecom sector opened up to private companies and the first cellular services licenses were given out .

5. Nokia Success story

6. Nokia introduced text messaging in Hindi. Introduced the first Wi-Fi enabled phone – Nokia Communicator N9500 2004 User interfaces in other Indian languages. First firm to set up a manufacturing unit for mobile phones at Sriperumbudur , Chennai. 2006 Launched its first regional news portal in India In May 2007, Nokia chose India for the global launch of its handset – Asha 501 . 2007 It launched Nokia Life – information tools on mobile phone handsets – for the first time in India . Nokia had 500 million mobile subscribers in India. 2009

7. Strengths Experience Largest network of selling & distribution Strong customer relation The biggest strength of the company is their brand name . Wide range of products for all class High Resale value compared to other competitors Durability Long battery life

8. Weakness Low voice quality. Less stylish in low priced products. Heavy sets. Unlike I phone apple, Nokia N97 is complex, tough and not user friendly. Took a long time to enter the highly productive and booming Smartphone market. Some of Nokia’s products are not affordable for middle and lower class consumers.

9. Opportunities New growth markets. Well designed and styled sets. Increase their presence in 3G & edge market Mini notebooks The Microsoft-Nokia deal is a win-win situation for both companies. The deal possesses great opportunity if both utilize resources in a proper way. Opportunities to expand the range of products and their prices. Also bring in new features and applications on to Windows OS .

10. Threats China mobiles – It has made exact copy of Nokia N96 and they provide more features in less cost. Sales may decline due to global economic downturn Strong competition from other Smartphone companies will make it hard for Nokia to maintain and expand their market share .

11. SWOT Analysis of Nokia Models

12. Failures Of Nokia Failure of Symbian OS : - lack of applications and UI (User Interface ).  Wrong Deal with Windows : - Windows which was new in the field to regain its status was the biggest mistake the company made. NOKIA Became Laggard in Smartphone Market : - Stiff competition from Samsung and Apple, and lack on focus on innovation was the big reason of collapse. 

13. Contd … Failure to Implement the Right Umbrella Branding Strategy: Apple was the first phone to use the strategy of umbrella branding using iPhone as an umbrella brand and then building subsequent models each year. Samsung was quick in identifying this concept and they started building their high end phones with Galaxy S series . Nokia on the other hand used an umbrella brand in the N series and recently the Lumia series, but they failed to create buzz among customers 

14. Make In India A major new national program. Designed to facilitate investment. Foster innovation. Enhance skill development. Protect intellectual property. And build best-in-class manufacturing infrastructure. There's never been A better time to make in india.

15. Wow ! Made In India Giant assembly plant of VIs and component suppliers, by hand with cheap labour 8,000 full time jobs out of a figure of 30,000 ; mostly women Effective transportations cost, flown via cargo jumbo jets Jijits and widgets from Shenzhen and Dongguan in China India production share ; cardboard packets i.e. less than 5% of unit cost Even components as simple as keyboard and charger and other low tech items are not in fortune of Sriperumbudur plant.

16. Sriperumbudur Plant Assets Freeze

17. Timeline Of Chennai Issue

18. Conclusion Nokia has been an industry leader for many years however the market has changed quickly and Nokia must right itself . There is a significant risk for Microsoft it should deliver a world class OS or otherwise the customers will turn to Apple and android. The main reason for why Nokia Can’t MAKE IN INDIA is the Chennai Scam .

19. Thank you 