Nutella squeeze Nutella squeeze bottle

We we have done that in marketing class with Katelyn Bello
Brynn Christensen
Garrett Harris
Kayla Mogensen
thanks guys
thank you to your professor Maxfield

1. Hulayyil Alanazi Katelyn Bello Brynn Christensen Garrett Harris Kayla Mogensen

2. ●Founder: Michele Ferrero, 1946

3. New Product

4. Marketing Environment
Competitors and Competing
Products
●Jif’s Hazelnut Spread
●Hershey’s Hazelnut Spread
●World Market Hazelnut Vanilla
Spread
●Goya Double Hazelnut Spread
●Safeway Select Hazelnut Spread

5. Legal & Social Issues and Segmentation
●Nutella as a “healthy part of
your breakfast” and “fuel
the day”

●Lawsuit for this

●Nutella Squeeze modification:
○Still a breakfast condiment
○don’t specifically say “it is healthy”
Target Market:
●Families

●College Students

●Bakers, Decorators

6. Setting the Price
■Nutella already holds about 70 percent of the market share of chocolate
spreads in the U.S
■we want to make the product fit better into our daily lifestyle.
Brand (13 oz) Nutella
Squeeze
Hershey’s JIF Great Value Reese's Justin's
Chocolate
Nutella
Jar
Price $3.48 $2.25 $2.09 $2.88 $2.98 $2.97 $3.48

7. Penetration Pricing Strategy
●Look to competitor’s
prices and compare

●Look to consumer

○Value vs
affordability

8. Reducing the Price
●Going green

●Make materials
recyclable

9. Place

10. Store Display
●U.S.
●Canada
●Australia
●New Zealand

12. #NUTELLASTORIES

13. Promotion
●Platforms will include
○two separate public relations events
○ a spokesperson
○advertisements on social media sites
○personal sales team to contact potential customers directly.

To promote this new line of Nutella squeeze bottles
Ferrero will use several different platforms.

14. Introducing Nutella Squeeze!
An easier way to get enjoy
your favorite spread!
Facebook Ad

16. Personal Selling

17. Spokesperson: Ivanka Trump

18. Public Relations Event: Breakfast Tour

19. Public Relations Event: Grocery Store Visits