NWACHUKWU CHRISTOPHER C SELECTING APPROPRIATE BUSINESS, COMPANY LOGO.pptx

A good visual representation of your company logo adds to the branding potential of your business, and it creates a visual impression in the minds of the people.

They'll then start to relate the logo you've chosen to the brand which in many cases leads to the logo being a synonym for the brand or the product itself.

1. SELECTING APPROPRIATE BUSINESS/ COMPANY LOGO BY NWACHUKWU CHRISTOPHER C . MANDEV AUGUST, 2023 .

2. LEARNING Objectives At the end of this session , participants should be able to: Appreciate what a logo is; list the characteristics of a good logo; know how to use a logo to differentiate product offerings.

3. Introduction Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business. A logo can and should be more than a symbol of identification. The seven different types of logos consist of abstract, combination, emblem, letter mark, mascot, pictorial, and wordmark.

4. What Does a Logo Do ? Makes a great first impression, which invites customers to interact with your brand  Helps you to create a brand identity Gives your company a symbol through which people can better remember you Distinguishes you from competitors Fosters brand loyalty

5. A Good Logo Represents A good visual representation of your company logo adds to the branding potential of your business, and it creates a visual impression in the minds of the people. They'll then start to relate the logo you've chosen to the brand which in many cases leads to the logo being a synonym for the brand or the product itself.

6. WHAT TO CONSIDER There are a few significant things you need to consider when choosing a logo design. Those factors include: V isual representation U niqueness of concept The memorability factor

7. WHAT TO CONSIDER (CONT’D) Also, you'll want to be able to answer these questions: Who is my target market ? Who are my main competitors? What differentiates me from my competitors?

8. Examples : Discussion

9. Logo Samples Simple Complex

10. Conclusion Design is about personality. How you bring that personality to your consumers is very important. Y our business logo represents you.

11. THANK YOU