Objective advertisment.pptxObjective advertisment.pptxObjective advertisment.pptx

Objective advertisment.pptxObjective advertisment.pptxObjective advertisment.pptxObjective advertisment.pptx

1. Objective advertisment

2. Info adver to inform the audience about a product, service, or brand. When to Use: Launching a new product or service. Educating the market about the product’s benefits. Clarifying misconceptions or providing essential details about the products

3. Persuasive Advert persuade the target audience to take a specific action, such as making a purchase, signing up for a service, or switching brands using techniques like emotional appeal, social proof, or highlighting competitive advantages. When to Use: During the growth stage of a product when competition is high. When trying to differentiate a product from competitors. Encouraging consumers to switch brands or upgrade to a premium version.

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5. Reminder Advertising goal is to remind the target audience about a product, service, or brand. used for established brands or products that are already well-known but need to stay top-of-mind for consumers. When to Use: During the maturity or decline stage of a product life cycle. To maintain brand awareness and loyalty. To remind customers of the benefits or availability of a product.

6. 1. Focus objectives

7. 3. Set SMART Objectives 4.the Right KPIs Brand Awareness: Metrics like impressions, reach, brand recall surveys. Lead Generation: Number of leads, cost per lead, conversion rate. Sales: Revenue generated, ROI, cost per acquisition (CPA). Engagement: Click-through rate (CTR), likes, shares, comments.

8. 5 . Determine the Advertising Budget 6. Select the Appropriate Channels 7. Develop Creative Messaging- different ppt 8. Plan for Monitoring and Optimization 9 . Evaluate and Report Measure Success: At the end of the campaign, compare the results against your objectives. Generate Reports: Create a comprehensive report detailing what worked, what didn’t, and recommendations for future campaigns. Learn and Adapt: Use insights gained to refine future advertising strategies.