ODMT-Course-Broucher-for digital marketing course 1.pdf

ypes of Digital Marketing
Search Engine Optimization (SEO)

Description: Optimizing a website to rank higher in search engine results pages (SERPs) to increase organic traffic.
Strategies: Keyword research, on-page SEO (content optimization, meta tags), off-page SEO (backlink building), technical SEO (site speed, mobile-friendliness).
Content Marketing

Description: Creating and distributing valuable, relevant content to attract and engage a target audience.
Strategies: Blogging, infographics, eBooks, whitepapers, video content, podcasts.
Social Media Marketing

Description: Using social media platforms to promote products, engage with customers, and build brand awareness.
Strategies: Regular posting, social media ads, influencer collaborations, community management.
Email Marketing

Description: Sending targeted email campaigns to nurture leads, inform customers, and drive sales.
Strategies: Newsletter creation, automated email sequences, personalization, segmentation.
Pay-Per-Click Advertising (PPC)

Description: Paying for ads to appear on search engines and other platforms, with costs incurred only when the ad is clicked.
Strategies: Google Ads, Bing Ads, social media ads, retargeting ads.
Affiliate Marketing

Description: Partnering with affiliates who promote your products in exchange for a commission on sales generated through their efforts.
Strategies: Finding and recruiting affiliates, providing them with marketing materials, tracking

1. Be a pro In
www.odmt.in
DIGITAL
MARKETING
WITH ODMT
[phone]
[phone]

2. Course Syllabus
S. No Modules 3 Months Programme 45 Days Programme
01 Domain and Hosting & Basics of Web Design
02 WordPress Web Design
03 SEO
04
SEO Premium Tools ( Ahref, Semrush, Keyword
revealer etc)
05 Google Ads All Networks Only Search Network
06 Google Ads live Budget
07 Social Media Marketing
FB,
Insta,Linkedin,youtube
Only FB & Insta
08 Social Media Tools

3. Course Syllabus
S. No Modules
3 Months
Programme
45 Days
Programme
09 Email Marketing
10 Affiliate Marketing
11 Youtube Marketing
12 Google Adsense
13 Freelancing
14 Influencer Marketing
15 Google Analytics

4. MODULE 1: Domain and Hosting
What is Domain
What is Hosting
Service Providers
How to buy Domain and Hosting

5. MODULE 2: Web Design
What are Pages
What are Posts
What are Categories
Static and Dynamic Website
Plugins
What are Themes
Elementor

6. Hands-on Project
Landing Page Design

7. MODULE 3: SEO
Introduction to SEO
On Page SEO
Keyword Research and Analysis
Competitor Analysis, Web Position Analysis
Tools Used for Keyword Research
How Does Search Engine Works?
SEO Types

8. MODULE 3: SEO
How to write a blog
Off Page SEO Techniques
Technical SEO
301 Redirections
Sitemap/ Robots.txt
Google Search Console
Introduction to Off Page SEO
Google My Business

9. Hands-on Project
Proper whole SEO for 1 Website
Link Building
Implementation of Meta Tags

10. MODULE 4: Google Ads or PPC or SEM
Introduction to Google Ads
Video Network
Shopping Ads
Remarketing
App Network
Search Network
Display Network

11. MODULE 4: Google Ads or PPC or SEM
Conversion Tracking
Creating live search Ads
Campaign Setup, Performance Analysis
Hands-on Project

12. MODULE 5: Social Media Marketing
Social Media Optimization
Instagram Ads
Linkedin Ads
Remarketing
Conversion Tracking
Designing of Image and Videos
Facebook Ads

13. MODULE 6: Email Marketing
Introduction to Email Marketing
Mailchimp Campaign Creations
Mailchimp forms creations

14. MODULE 7: Google Analytics
Getting Started with Google Analytics
Navigating Google Analytics
Real Time monitoring
Audience
Acquisition
Traffic Sources
Visitors

15. MODULE 8: Affiliate Marketing
Introduction to Affiliate Marketing
Affiliate Marketing Platforms
Enrolling in an Affiliate Marketing Program
Tips and tricks to improve affiliate Marketing
Types of Affiliate Marketing
Traffic Sources
Visitors

16. MODULE 9: Google Adsense
Introduction And Requirements
Creating An AdSense Account
Setting up website
Earning Effective Tips
Ad Networks in Adsense account

17. MODULE 10: YouTube Marketing
Introduction to YouTube Marketing
Creating Youtube Channel
Connecting with Adsense account
Earning Effective Tips
Ad Networks in Adsense account

18. MODULE 11: How to do Freelancing
Freelance Digital Marketing Services
Freelance Digital Marketing Services
Digital Marketing Freelance Projects

19. MODULE 12: Influencer Marketing
Introduction to Influencer Marketing
Types of Influencer Marketing
How to find out Influencers
Different types of Influencers

20. Reach out.
GOT
QUESTIONS?
[email protected]
7386603165