ogilvy, el marketing de futuro la empresa de mañana.pptx

A short rundown of the company Ogilvy

1. Turn the Brand into an experience

2. Company Presentation Introduction to Ogilvy: Ogilvy is a renowned global advertising, marketing, and public relations agency founded by David Ogilvy in 1948. With offices in over 80 countries, Ogilvy is recognized for its creativity, innovation, and impactful campaigns. Overview of its history, founding principles, and global presence: David Ogilvy's emphasis on the "Big Idea" and the agency's commitment to delivering results-driven solutions have shaped Ogilvy's legacy. Ogilvy's global network enables it to serve diverse clients across industries, ranging from Fortune 500 companies to startups.

3. HR Strategy and HR Contact Identification

4. Most Usual Profiles Recruited Description of the most common job positions recruited by Ogilvy: Account Executives: Responsible for managing client relationships and coordinating advertising campaigns. Creative Directors: Lead the creative team in developing innovative concepts and designs for client projects. Digital Marketing Specialists: Implement digital marketing strategies across various online platforms to drive engagement and conversions. Public Relations Managers: Develop and execute PR campaigns to enhance brand reputation and manage crisis communications.

5. Most Usual Technical and Soft Skills Overview of technical skills required, such as proficiency in Adobe Creative Suite, digital marketing platforms, etc.: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design and visual communication. Knowledge of digital marketing platforms such as Google Analytics, Facebook Ads Manager, and SEO tools for data-driven marketing campaigns. Discussion of soft skills valued at Ogilvy, including creativity, communication, teamwork, and adaptability: Creativity: Ability to think outside the box and develop innovative solutions to client challenges. Communication: Strong verbal and written communication skills to effectively convey ideas and collaborate with team members and clients. Teamwork: Capacity to work collaboratively in cross-functional teams to deliver integrated marketing campaigns. Adaptability: Willingness to embrace change and thrive in a fast-paced, dynamic work environment.

6. Compensation Policies Explanation of Ogilvy's compensation policies: Ogilvy offers competitive salaries that are benchmarked against industry standards to attract and retain top talent. In addition to base salaries, employees may receive performance-based bonuses and incentives tied to individual and team achievements. Benefits package includes health insurance, retirement plans, paid time off, professional development opportunities, and wellness programs.