On choosing a domain name - Olivian Breda (2024.07.05)

https://olivian.ro/choosing-a-domain-name/

On July 5th, 2024, I held a presentation on this topic: "On choosing a domain name".

Below are the slides + video recording.

https://olivian.ro/choosing-a-domain-name/

1. On choosinga
domain name
Olivian Breda, online, 2024.07.05

2. Historyof theworld
fiieficient.com (beefficient.com)
betterish.com
getaresultnow.com
getseoideas.com
olivianbreda.com
audithink.com
oliii.com (from Olivian)
olivian.ro
bookrust.com
notenoughdata.com
dateinsuficiente.ro (notenoughdata)

3. Start with a
brand identity.
Your values / audience profile
->
Brand profile
->
domain name/logo/website
design/motto/business valuesHow to start?

4. Why do you need a
brand identity?
Otherwise, a domainnamemight
match your brand profile.

5. Strange,but free domains?
https://wordoid.com/

6. Some rules
(that are meant
to be broken)

7. “
The goal of this update was to target spammy sites and sites
with significant amounts of thin content providing little value
beyond exact match words in the domain. Sites with stronger
brand recognition and high quality content were less likely to
be hit.
https://www.searchenginejournal.com/google-algorithm-
history/emd-update/
Exact Match Domains (EMD) -A Google Update

8. Memorable (very tricky!)
TransferGo TransferWise

9. English?
.com
Local
website?
.co.uk
Avoid
.net/
.org/
.info/
.site
Choosing between
.com
.net
.org
.co.uk
.fr
de.li.ci.ous

10. You can consider buying domains.

11. International
domains in
various
countries. Think
about word
associations.
(almost too
tricky to
handle)

12. No other characters
than letters (perhaps
digits, but I wouldn't
recommend it).
Diacritics, dash (-): no!
Characters

13. Dictate over phone
Think about how
easy it is to
understand the
domain if
someone
dictates it over
the phone.

14. (this one is hard, as when you choose the
domain name, you're in the
"this is the first time!"-mode)
First-time user
TripAdvisor/Booking
Returning user
Trivago/Expedia/Kayak

15. (this one is hard if you're very rational)
Rational
eBay/Target
Emotional
Flipkart/Otto

16. Short?
Dollar Shave Club is a
counterexample. They are rare.
Uber
Fiat
AirBnb
Trello

17. Play with words
Kind-> Kindle
Milk-> Milka
Bingo -> Bing
Video -> Vimeo

18. Twowords
Burger King
Starbucks
Under Armour
Best Buy
Pizza Hut
Facebook

19. How to Train Your Dragon:
Toothless
Light Fury
Stormfly
Meatlug
Hookfang
Fishmeat
Skullcrusher
Cloudjumper
Deathgrippers
Goregutter
Hobgobbler
Ruffrunner
https://howtotrainyourdragon.fandom.com/wiki/Meet_the_New_Dragons

20. A domainname is
like a tattoo -hard to
change if you decide
you don't like it.
Tattoo

21. Free social media
profiles
Check Facebook, Instagram, X (Twitter),
YouTube, LinkedIn, and any other apps you
might be using.

22. The brand shouldn't be present before you
are active on the market (cheap-shoe-
repairs-madrid-spain.com -it likely has
competition).

23. Don't decide quickly!
(spending weeks/months on
choosing a domain name?)

24. Questions?

25. CREDITS
This presentation template is free for
everyone to use thanks to the following:
for the photos
PEXELS, PIXABAY
for the presentation template