On Page and Technical Optimization for Wordpress Sites

A short set of slides for WordPress Meeting Online in August 2024. Breaks down top recommendations for on page optimizations and technical SEO optimizations.

1. On-Page & Technical Strategies for
WordPress
Unlock SEO Success

2. The art and
science of making
your website more
visible & valuable.
What is SEO?
Enhancing your website by optimizing both its technical structure and content
to rank higher for relevant keywords. Key areas include site speed, mobile-
friendliness, keyword usage, and content structure. This optimization drives
organic traffic, making your site more accessible and attractive to both users
and search engines alike.

3. \
THE OVERLAP
Keyword
Research
Multimedia Meta
Tags
Header
Tags
Internal
Linking
External Linking
Images
URL Structure
ContentFreshness
User
Engagement
Content Length
Mobile Friendly
PageSpeed
CWV
Schema
Canonicals
XML Sitemap
Robots.txt
HTTPS
Pagination
Indexation
Log Files

4. On-PageSEO
On-page SEO in WordPress focuses on optimizing content and elements within your
site to improve search engine rankings. This includes using targeted keywords,
optimizing title tags and meta descriptions, structuring content with header tags, and
ensuring images have descriptive alt attributes.By fine-tuning these aspects, you make
your WordPress site more relevant and accessible to both users and search engines.
Filenamesandaltattributes are
important for keyword optimization and
should be on topic & descriptive.
Images
Alert Google of the page topic by
placing the target keyword first in the
Page Title and H1 Tag.
Meta & Header Tags
Develop high-quality, engaging content
that solves problems and share it to the
audience who can support it.
External Linking
Set a target keyword for every page,
then utilize an Exact or Phrase match
strategy to build internal backlinks.
Internal Linking
Divide topics by profitability to fully
research keywords used to find those
products or services.
Keyword Research

5. TechnicalSEO
Technical SEO in WordPress involves optimizing the site’s backend to improve
search engine visibility and performance. It includes tasks like speeding up the
site, ensuring mobile-friendliness, implementing HTTPS, using schema
markup, and managing sitemaps, robots.txt, and canonical tags. These
optimizations help search engines crawl, index, and rank your WordPress site
more effectively.
Fasterloadingsites convert more so
use plugins to compress, lazy load, and
identify unused code to remove.
Load Times
Explains webpage content in markup
language Google understands,
imperative for Merchant results.
Schema Markup
Reduce pages of Blog Posts and
Products from indexing by blocking
them automatically with plugins.
Pagination
Avoid duplicate content and bad user
experiences with proper canonicals and
redirects for 404 pages.
Canonicals & Redirects
Monitor feedback and run automated
scans to proactively improve
experience.
Core Web Vitals

6. Quick Tips for Time-
SavingStrategies:
Utilize AI tools to streamline and
enhance your SEO research
Block time on your calendar for audits
andSEOmaintenance
Leverage plugins for scalable and
effective SEO optimizations
Standardize processes and ensure
consistency with checklists
Embrace A.I. Research
Schedule Ahead
Use Plugins
Create Checklists

7. Who is Bird Dog SEO?
Digital Marketer & SEO Specialist
Experienced SEO specialist and digital marketer with
over a decade of experience managing teams for
renowned brands like Kimpton Hotels, MGM
Resorts, and Koons Automotive.
Passionate traveler and dedicated house-sitter/pet
watcher. Feel free to ask me about digital strategies
or to take care of your pets while you’re away!
Combining Expertise with a Personal Touch

8. Thank You
[email protected]
birddogseo.com
linkedin.com/in/lpolinsky
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