On-page SEO Optimisation and URL structure - SEOSESE

On-page SEO Optimisation and URL structure - SEOSESE,
Here the slide of the SEOSESE course by the SEO specialist Jeansy Sese

1. SEO Course
SEOSESE

2. 3.0 - On-Page
Optimization
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3. 3.1 - Introduction to On-Page
SEO

4. Lesson
Objectives
-Understand the Fundamentals
of On-Page SEO
-Implement On-Page SEO
Techniques
-Utilize SEO Tools (e.g.,
SEMrush) for On-Page
Optimization.

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5. 1.Introduction to On-Page SEO
What is on-page SEO?
Why is on-page SEO important?
Overview of key on-page SEO factors.
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6. Definition and purpose of on-page SEO as part of the
broader SEO strategy
On-Page SEO: Refers to the practice of optimizing individual web pages to rank higher
and earn more relevant traffic in search engines. It includes optimizations made to both
the content and HTML source code of pages.
Purpose: Ensures search engines understand the content of your site and identify it as
relevant to search queries.

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7. The impact of on-page SEO on search rankings and user
experience.


Search Rankings: On-page SEO helps web pages rank higher in search engine results.
User Experience: Improves the usability and readability of your site, leading to better
user engagement.
CTR: Well-optimized on-page elements like title tags and meta descriptions improve
click-through rates from SERPs.

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8. Key On-Page SEO Factors:

Title Tags: HTML elements specifying the title of a webpage.
Meta Descriptions: Brief summaries of page content.
Header Tags: HTML tags (H1, H2, H3, etc.) used to define headings and sub-headings on
a webpage.
URL Structure: The format of URLs on the site.
Content Optimization: Quality and relevance of the content to the targeted keywords.
Internal Linking: Links within the site to other pages.
Image Optimization: Use of alt text, file names, and image size optimization.

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9. Exercise:
Explore a website and identify on-page SEO elements (title tags,
meta descriptions, headings, etc.)

Google Sheets
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10. Explore a Popular Website:

Explore a Popular Website: Choose a Webpage of KEIT.AL and identify on-page SEO
elements:
Title Tags
Meta Descriptions
Header Tags
URL Structure
Content Keywords
Internal Links
Image Alt Text
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11. 2. Title Tags and Meta Descriptions
Key Topics:

The role of title tags in SEO.
Crafting effective meta descriptions.
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12. Title Tags and Meta Descriptions
Detailed Points to Cover:

Role of Title Tags:
-Search Significance: Title tags are major ranking factors.
-User Significance: They appear in SERPs and impact users' decision to click.
Meta Descriptions:
-Search Significance: While not a direct ranking factor, they influence CTR.
-User Perspective: Summarize content and persuade users to click.

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13. Title Tags and Meta Descriptions
Best Practices for Title Tags:

Character Limit: Keep under 60 characters to avoid truncation in SERPs.
Keyword Placement: Include primary keywords near the beginning.
Unique and Descriptive: Each page’s title tag should be unique and accurately describe
the page content.
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14. Title Tags and Meta Descriptions
Crafting Meta Descriptions:

Character Limit: Keep under 160 characters to avoid truncation.
Actionable Language: Use verbs like "Learn," "Discover," and "Find out."
Include Keywords: Mention primary keywords naturally.
Unique and Relevant: Each meta description should be unique.
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15. Title Tags and Meta Descriptions
Tools for Optimization:

Google Search Console: For performance monitoring.
Yoast SEO: For real-time feedback on WordPress.
SEMrush: For comprehensive SEO analysis.
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16. Exercise:
Write and optimize a set of title tags and meta descriptions for a
website

Google Sheets
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17. 3. Header Tags and Content Optimization
Key Topics:

Understanding header tags (H1, H2, H3, etc.).
Importance of keyword usage and content structure.

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18. 3. Header Tags and Content Optimization
Detailed Points to Cover:
Header Tags:

Hierarchy:
H1: Main title (should be unique for each page).
H2-H6: Subheadings in hierarchical order.
SEO Significance: Signal the structure and content of the page to search engines.
User Readability: Improve the user experience by organizing content logically.

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19. 3. Header Tags and Content Optimization
Content Optimization:

Primary Keywords: Include in H1 and H2 tags.
Secondary Keywords: Use in H3 and H4 tags.
Content Structure: Organize content to flow logically and be easily skimmable.
Readability: Use short paragraphs, bullet points, and visuals.
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20. Exercise:
Optimize a blog post with appropriate header tags and keyword
usage.

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21. 4. URL Structure and Internal Linking
Key Topics:

Best practices for SEO-friendly URL structure.
Importance of internal linking.

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22. 4. URL Structure and Internal Linking
URL Structure:

SEO-Friendly URLs: Short, descriptive, include primary keywords.
Readability: Easy for users to read and understand.
Example:

Good URL: giftomatic.nl/blog/gift-card-benefits
Bad URL: giftomatic.nl/blog/post123

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23. 4. URL Structure and Internal Linking
Internal Linking:
Navigation: Helps users easily navigate related content.
Link Equity: Distributes ranking power across pages.
User Engagement: Encourages users to spend more time on the site.

Best Practices:
Anchor Text: Use descriptive and relevant anchor texts.
Relevance: Link related content pages.
Follow Context: Ensure that internal links are contextually relevant.

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24. Exercise:
Task: Create SEO-friendly URLs for given page titles.
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25. 5. Image Optimization
Key Topics:

Importance of image SEO.
Techniques for image optimization.

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26. 5. Image Optimization
Detailed Points to Cover:
Image SEO:

Alt Text: Descriptive text about the image helps search engines understand the content.
File Names: Use descriptive, keyword-rich file names before uploading images.
Compression: Reduce image file sizes to improve page load speed.

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27. Exercise:
Task: Optimize images for a sample web page, including creating
descriptive alt text and file names.
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28. 3.2 - Using SEMrush for
On-Page SEO

29. Using SEMrush for On-Page SEO Analysis
Key Topics:

On-Page SEO Checker.
Conducting a Site Audit.

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30. Using SEMrush for On-Page SEO Analysis
Site Audit:

Setting up and running a site audit.
Understanding and fixing issues identified (e.g., broken links, missing alt texts, etc.).

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31. Exercise:
Task: Run a Site Audit for Keit.al.
Use the On-Page SEO Checker to analyze a specific errors.
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