OneLife - Digital Marketing Strategy - Brandita

Digital Marketing Strategy for One Life Home Appliances Brand

1. DIGITAL MARKETING
STRATEGY
ONE LIFE

2. BRAND
ANALYSIS
Company Name:
One Life
SWOT Analysis:
Strengths: Competitive prices, Good quality products, Local manufacturing for better
market understanding.
Weaknesses: Limited brand awareness, Competition from established brands.
Opportunities: Growing demand for home appliances in Egypt, Leveraging social media
influencers for promotion.
Threats: Economic instability affecting consumer spending, Competition from both local
and global brands.
Industry:
Small home appliances
Challenges:
Time constraints, budget-conscious
Motivations:
Quality products at affordable prices, time-saving solutions

3. COMPETITOR
ANALYSIS

4. MAIN COMPETITOR
https://sokany-eg.com/

5. COMPETITOR STUDY
WEBSITE FACEBOOK YOUTUBE INSTAGRAM TIKTOK
https://sokany-eg.com/ https://www.facebook.com/SokanyElmaghraby https://www.youtube.com/@Sokany-eg https://www.instagram.com/sokany_eg/ https://www.tiktok.com/@sokany_eg
170K followers 134 subscribers 13K followers 2381 Followers

6. COMPETITOR STUDY
SOKANY appeared in the market by reviews about the products for locals and low quality videos that
focuses to be closer to the audience because it’s targeting Class-C Audience
https://www.youtube.com/shorts/UBKwbKhUhxM https://www.youtube.com/shorts/yDZvTq7cH9o https://www.youtube.com/shorts/AHZ5tXh9tZQ

7. COMPETITOR STUDY
Creatives Development
https://www.youtube.com/watch?v=SzvsbZtOsCw https://www.youtube.com/watch?v=LSqjzUKCBUw

8. COMPETITOR STUDY
Website:
Selling spare parts and after sale services.
Sales offers and customer support.
Social Media Platforms:
Brand and Product Awareness.
Reviews and Testimonials.
Events Coverage and Engagement Posts.

9. MARKETING
OBJECTIVES
Brand Awareness Online Sales Product
Promotions
Increase brand awareness by 30%
within 6 months.
Generate 20% increase in online sales
within the next quarter.
Engage with 10 local influencers for
product promotions in the next 3
months.

10. BUYER
PERSONAS

11. PERSONA 1 PERSONA 2 PERSONA 3
"Egyptian Homemaker Hana"
Demographics: Female, aged 30-45, married with
children
Interests: Cooking, home organization, seeking
convenience
Challenges: Time constraints, budget-conscious
Motivations: Quality products at affordable prices,
time-saving solutions
"Tech-Savvy Millennial Ahmed"
Demographics: Male, aged 25-35, single or newly
married
Interests: Technology, convenience, modern living
Challenges: Limited time for cooking, seeks
efficient solutions
Motivations: Innovative products, online shopping
convenience
"Family-Oriented Fatima"
Demographics: Female, aged 35-50, with
teenage children
Interests: Family gatherings, home
cooking, quality products
Challenges: Balancing work and home
responsibilities
Motivations: Durability, ease of use, family-
friendly products

12. INFLUENCERS
LIST

13. INFLUENCERS LIST SUGGESTIONS
sally_fou2ad nadia00elsayed
naglaaelshershabyoffic
ial
chef_mohamed_hame
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sara.abdel.salam.offic
ial
ghadaeltally maimaher7 mariamhamdy manar_hesham.official its.fouad
01 02 03 04 05
06 07 08 09 10

14. INFLUENCERS LIST SUGGESTIONS
chef.sherif.afifi alaaelsherbinyofficial amirashanab kitchen_keys
11 12 13 14
15 16
mona_healthy_recipes chefsherbiniofficial

15. MEDIA
PRODUCTION
SUGGESTIONS

16. Story Telling Videos. Influencers Videos
Reviews from our Users
Experience
Media Partnership
MEDIA TYPES
01 02 03 04

17. STORY TELLING
WE WILL CREATE A SERIES OF VIDEOS THAT TELL THE STORY OF
OUR COMPANY, STARTING FROM THE BEGINNING AND THE
CHALLENGES WE FACED.
THE FIRST VIDEO WILL FEATURE THE FOUNDER OR THE CEO
OF THE COMPANY, FOLLOWED BY A VIDEO ABOUT THE
STAGE OF FAILURE AND SUCCESS, WHERE THE
MANAGEMENT STAFF WILL SHARE THEIR EXPERIENCES.
THERE WILL ALSO BE A VIDEO SHOWCASING ALL THE
EMPLOYEES AND WORKERS INVOLVED IN THE FACTORY,
DISCUSSING HOW OUR PRODUCTS MANUFACTURING.
LASTLY, THERE WILL BE A VIDEO ABOUT OUR MILESTONES
AND REVIEWS FROM CONSUMERS THAT USED OUR
PRODUCTS.
https://youtu.be/6bBOqnjGs38
https://youtu.be/d0u084Qqius
Reference - Content Example:

18. DIGITAL MARKETING
STRATEGY:
Content Strategy:
Blog Posts: Share cooking tips, home organization ideas, product reviews.
Videos: Demonstrations of product features, customer testimonials.
Social Media: Engaging posts about product benefits, promotions, and
user-generated content.

19. CONTENT STRATEGY:
Website Content:
Product pages with detailed descriptions and high-quality images.
Blog section with cooking tips, home organization guides, and product reviews.
Increase SEM:
Google Ads Campaigns:
Create targeted campaigns for key product categories like Chopper, Sandwich Maker, and Irons.
Use ad extensions to provide additional information such as pricing, promotions, and links to specific
product pages.
Keyword Strategy:
Utilize a mix of broad match, phrase match, and exact match keywords related to home appliances in
Egypt.
Constantly monitor and optimize keyword performance based on click-through rates and conversions.
Localized Ad Campaigns:
Geo-Targeting:
Implement geo-targeted campaigns to focus on specific regions within Egypt where demand for home
appliances is high.
Tailor ad copy and promotions to appeal to local preferences and needs.

20. CONTENT STRATEGY:
Social Media Content Strategy:
Facebook:
Share engaging posts introducing new products, promotions, and behind-the-scenes looks at the manufacturing
process.
Run polls or contests to encourage interaction and gather feedback from customers.
Instagram:
Create visually appealing posts featuring lifestyle images & Videos of the products in use in modern kitchens or home
settings.
Utilize Instagram Stories to provide quick product tips, sneak peeks, and user-generated content.
YouTube:
Develop a YouTube channel dedicated to One Life with a mix of product videos, tutorials, and customer testimonials.
Collaborate with influencers or cooking enthusiasts for recipe videos using One Life appliances.
TikTok:
Develop a TikTok Account dedicated to One Life with a mix of product videos, tutorials, and customer testimonials.
Collaborate with influencers or cooking enthusiasts for recipe videos using One Life appliances.

21. CONTENT STRATEGY:
User-Generated Content:
Hashtag Campaigns:
Encourage customers to share their experiences with One Life products using specific hashtags.
Repost user-generated content on social media to showcase real-life usage and build trust with potential customers.
Customer Spotlights:
Feature stories of loyal customers who have integrated One Life appliances into their daily routines.
Highlight unique ways customers have personalized their cooking or household tasks with One Life products.

22. CONTENT STRATEGY:
Video Content Strategy:
Product Demonstrations:
Create high-quality videos showcasing the features and benefits of each product, highlighting how they can make
daily tasks easier for customers.
Include demonstrations of the Chopper in action, the Sandwich Maker preparing delicious meals, and the Irons for
efficient ironing.
How-To Guides and Tips:
Produce instructional videos demonstrating various cooking techniques using the Chopper and Sandwich Maker.
Share maintenance tips for the Irons to prolong their lifespan and ensure optimal performance.
Customer Testimonials:
Capture testimonials from satisfied customers sharing their positive experiences with One Life products.
Feature before-and-after scenarios to illustrate the impact of using One Life appliances in daily life.

23. CONTENT STRATEGY:
Video Content Examples:
HTTPS://WWW.INSTAGRAM.COM/REEL/C6QNC7EM72M/ HTTPS://WWW.INSTAGRAM.COM/REEL/DCCAV9LSWKB/ HTTPS://WWW.INSTAGRAM.COM/REEL/C40YZPWM_C6/ HTTPS://WWW.INSTAGRAM.COM/REEL/C7THMKOT5VK/
HTTPS://WWW.INSTAGRAM.COM/REEL/C_JZFGAODXU/

24. CONTENT STRATEGY:
Video Content Examples:
HTTPS://WWW.INSTAGRAM.COM/REEL/C5EY9ABMNA2/ HTTPS://WWW.INSTAGRAM.COM/REEL/C342KPAMD_2/ HTTPS://WWW.INSTAGRAM.COM/REEL/C3TGRCJS_EQ/ HTTPS://WWW.INSTAGRAM.COM/REEL/C-UEWAUOKBM/ HTTPS://WWW.INSTAGRAM.COM/REEL/C-KVW2EO4CT/

25. CONTENT STRATEGY:
Seasonal Promotions and Themes:
Holiday Campaigns:
Create themed content around holidays or special occasions, showcasing how One Life products can enhance
celebrations.
Offer limited-time promotions or bundles to boost sales during festive seasons.
Seasonal Recipes:
Share seasonal recipes that can be easily prepared using One Life appliances, aligning with current trends or seasonal
ingredients.
Collaborate with food bloggers or chefs to create exclusive recipes for the audience.
Community Engagement:
Live Sessions:
Host live Q&A sessions or product demonstrations on social media platforms to engage with the audience in real-
time.
Solicit feedback and suggestions from followers to enhance product development and customer satisfaction.
Customer Stories:
Spotlight stories of customers who have benefitted from using One Life appliances, showcasing their experiences and
outcomes.
Encourage customers to share their stories and tag One Life for a chance to be featured on social media.

26. CONTENT PILLAR
40%
Brand Awareness
40%
Indirect & Direct Sales
20%
Engagement
Promotions & Discounts.
Seasonal Campaigns.
Customer Loyalty Programs.
Competitions & Giveaways.
Limited-Time Offers & Flash Sales.
Influencer Collaborations & User-
Generated Content.
Expert Tips & How-To Guides.
Customer Testimonials & Reviews.
Product Showcase &
Demonstrations.
Educational & Informative Content.
Seasonal Campaigns & Promotions.

27. CONCLUSION
The digital marketing strategy for One Life focuses on enhancing brand visibility,
engaging target audiences, and driving online sales.
Targeted marketing objectives include increasing brand awareness, online sales growth,
and collaborating with influencers to resonate with key buyer personas.
Emphasis on creating compelling media content, engaging with influencers, and utilizing
various digital channels to effectively connect with customers.
Implementation of a content strategy encompassing blog posts, videos, social media
campaigns, and user-generated content to establish a strong online presence.
Focus on storytelling, user-generated content, and video marketing to authentically
connect with the audience and build brand loyalty.
Future steps involve continuous monitoring and optimization of digital campaigns, close
collaboration with influencers, and a commitment to creating engaging and informative
content across platforms.

28. THANK
YOU
HTTPS://BRANDITA.NET/