Online branding: Digital Marketing

Online Branding explained with concept

1. Presentation on Online Branding Presented by: Ashutosh Sahu MBA 3 rd Semester

2. Flow of Presentation Introduction Online Branding Promoting Products through Online Branding Need of e-Branding e-Branding Strategy Benefits of e-Branding Conclusion References

3. Introduction Online and ‘e’ stands for Internet or World Wide Web. Branding refers to the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Brand is unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.

4. What is Online Branding or e-Branding Online branding  (also referred to as  e-branding ) is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Creating and developing meaningful online strategies for brands to create a context on the web.

5. How to promote to products through e-Branding

6. Why you need e-Branding? The e-branding strategies focus on creating a direct relationship between company and its target audience. If successfully implemented, this would eventually lead to turning the potential customers into actual buying customers. Digital branding has much more to it than just generating revenue. It also helps business to understand: Customer behaviour Customer likes and dislikes Exposes your product or services to newer and wider audience

7. e-Branding Strategy

8. Benefits of e-Branding Easy to survive among competitors. Helps to build familiarity and loyalty from consumers. Convenient to gain reputation amongst customers. Becomes the digital asset for a company. Easy to expand customer relationship. Result in higher sales of not only one product, but other products associated with brand.

9. Conclusion There are many internet users in the world, and then internet companies have to pay attention to internet marketplace more than ever. e-branding has revolutionized the competitive landscape and brand building environment within which companies operate.

10. References Understanding Digital Marketing by Damian Ryan & Calvin Jones http://www.brandchannel.com/brand_speak.asp?bs_id=196 http://www.eprofitbooster.com/e-branding/ http://www.yourarticlelibrary.com/business/what-are-the-advantages-of-branding-to-producers-and-consumers/1083/ http://en.wikipedia.org/wiki/Brand