Online digital marketing training for begginers

Online Digital Marketing Training for Beginners
1. Introduction to Digital Marketing
What is Digital Marketing?
Digital marketing involves promoting products or services through digital channels such as search engines, websites, social media, email, and mobile apps. It encompasses various strategies and tactics to connect with a target audience online.

2. Essential Digital Marketing Concepts
Search Engine Optimization (SEO): The process of optimizing your website to rank higher in search engine results pages (SERPs) to increase organic traffic.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Social Media Marketing: Using social media platforms to promote products or services and engage with customers.
Pay-Per-Click (PPC) Advertising: A model of internet marketing where advertisers pay a fee each time their ad is clicked.
Email Marketing: Sending commercial messages to a group of people using email.
Affiliate Marketing: Earning a commission by promoting other people's or company's products.
Analytics: Tracking and analyzing data to measure the performance of marketing campaigns and make informed decisions.
3. Recommended Online Courses
Google Digital Garage: Offers free courses on various digital marketing topics, including SEO, SEM, social media, and more.
HubSpot Academy: Provides free certification courses in inbound marketing, content marketing, and email marketing.
Coursera: Offers courses from top universities and companies, covering a wide range of digital marketing subjects.
Udemy: Features a vast selection of courses on digital marketing, from beginner to advanced levels.
LinkedIn Learning: Provides courses on digital marketing strategies, tools, and techniques.
4. Practical Tools and Platforms
Google Analytics: A free tool to track and report website traffic.
Google Ads: An advertising platform where you can create and manage PPC campaigns.
Hootsuite: A social media management platform that allows you to schedule posts and track performance.
Mailchimp: An email marketing service to create, send, and analyze email campaigns.
Canva: A graphic design tool to create visually appealing marketing materials.
5. Building Your Online Presence
Create a Website or Blog: Use platforms like WordPress, Wix, or Squarespace to create a professional online presence.
Optimize for SEO: Implement SEO best practices to improve your website's visibility on search engines.
Engage on Social Media: Choose the right social media platforms for your audience and post regularly.
Start a Blog: Share valuable content related to your industry to attract and engage your audience.
Network: Connect with industry professionals and participate in online communities.
6. Practical Exercises
Create a Sample Campaign: Design a sample digital marketing campaign, including SEO, content, social media, and PPC strategies.
Analyze Competitor Strategies: Study your competitors' digital marketing effort

1. Be a pro In
www.odmt.in
DIGITAL
MARKETING
WITH ODMT
[phone]
[phone]

2. Course Syllabus
S. No Modules 3 Months Programme 45 Days Programme
01 Domain and Hosting & Basics of Web Design
02 WordPress Web Design
03 SEO
04
SEO Premium Tools ( Ahref, Semrush, Keyword
revealer etc)
05 Google Ads All Networks Only Search Network
06 Google Ads live Budget
07 Social Media Marketing
FB,
Insta,Linkedin,youtube
Only FB & Insta
08 Social Media Tools

3. Course Syllabus
S. No Modules
3 Months
Programme
45 Days
Programme
09 Email Marketing
10 Affiliate Marketing
11 Youtube Marketing
12 Google Adsense
13 Freelancing
14 Influencer Marketing
15 Google Analytics

4. MODULE 1: Domain and Hosting
What is Domain
What is Hosting
Service Providers
How to buy Domain and Hosting

5. MODULE 2: Web Design
What are Pages
What are Posts
What are Categories
Static and Dynamic Website
Plugins
What are Themes
Elementor

6. Hands-on Project
Landing Page Design

7. MODULE 3: SEO
Introduction to SEO
On Page SEO
Keyword Research and Analysis
Competitor Analysis, Web Position Analysis
Tools Used for Keyword Research
How Does Search Engine Works?
SEO Types

8. MODULE 3: SEO
How to write a blog
Off Page SEO Techniques
Technical SEO
301 Redirections
Sitemap/ Robots.txt
Google Search Console
Introduction to Off Page SEO
Google My Business

9. Hands-on Project
Proper whole SEO for 1 Website
Link Building
Implementation of Meta Tags

10. MODULE 4: Google Ads or PPC or SEM
Introduction to Google Ads
Video Network
Shopping Ads
Remarketing
App Network
Search Network
Display Network

11. MODULE 4: Google Ads or PPC or SEM
Conversion Tracking
Creating live search Ads
Campaign Setup, Performance Analysis
Hands-on Project

12. MODULE 5: Social Media Marketing
Social Media Optimization
Instagram Ads
Linkedin Ads
Remarketing
Conversion Tracking
Designing of Image and Videos
Facebook Ads

13. MODULE 6: Email Marketing
Introduction to Email Marketing
Mailchimp Campaign Creations
Mailchimp forms creations

14. MODULE 7: Google Analytics
Getting Started with Google Analytics
Navigating Google Analytics
Real Time monitoring
Audience
Acquisition
Traffic Sources
Visitors

15. MODULE 8: Affiliate Marketing
Introduction to Affiliate Marketing
Affiliate Marketing Platforms
Enrolling in an Affiliate Marketing Program
Tips and tricks to improve affiliate Marketing
Types of Affiliate Marketing
Traffic Sources
Visitors

16. MODULE 9: Google Adsense
Introduction And Requirements
Creating An AdSense Account
Setting up website
Earning Effective Tips
Ad Networks in Adsense account

17. MODULE 10: YouTube Marketing
Introduction to YouTube Marketing
Creating Youtube Channel
Connecting with Adsense account
Earning Effective Tips
Ad Networks in Adsense account

18. MODULE 11: How to do Freelancing
Freelance Digital Marketing Services
Freelance Digital Marketing Services
Digital Marketing Freelance Projects

19. MODULE 12: Influencer Marketing
Introduction to Influencer Marketing
Types of Influencer Marketing
How to find out Influencers
Different types of Influencers

20. Reach out.
GOT
QUESTIONS?
[email protected]
7386603165