Opinions on EVs: Metro Atlanta Speaks 2023

Presents in chart form results of questions related to electric vehicles from 2023 Metro Atlanta Speaks survey of the Atlanta Regional Commission

1. Metro Atlanta Speaks 2023
—Charged Up About Electric Vehicles?

2. 2
EV “Highlights” from MAS
•Just over nine percent of respondents indicated that they currently own an electric vehicle, or EV (slightly higher than national
averages).
•Residents in the City of Atlanta (15%) and Fulton County (13%) are relatively more likely to own an electric vehicle.
Residents of Forsyth (6%), Clayton (5%), and Rockdale (4%) are relatively less likely to have an EV at present.
•Younger cohorts (18-34) are considerably more likely than average to own an EV now (16.8%), as are those with higher incomes (19.4%
of those earning over $250,000).
•Nearly a third of respondents said they plan to buy an EV in the next five years.
•The age break is nearly as apparent with plans to buy an EV as it is in the case of current ownership; respondents over 50 were less than
half as likely to plan to get an EV as younger groups. The prime workforce ages of 25-54 were most open to buying in the next five years.
•Renters are more apt than homeowners (29%) to plan on getting an EV in the next 5 years
•Top reasons for having bought or holding a desire to buy in the future include better for the environment (homeowners) and cheaper to
operate (renters).
•Correspondingly, top reasons for not (yet) having or having no desire to buy in the future include being too expensive (particularly so for
renters, as well as for those and inconvenience of charging (particularly so for homeowners).

3. EV Ownership by Area
3
4.4%
4.8%
6.0%
6.2%
7.1%
8.2%
8.2%
8.3%
9.2%
9.4%
11.1%
12.4%
15.2%
95.6%
95.2%
94.0%
93.8%
92.9%
91.8%
91.8%
91.7%
90.8%
90.6%
88.9%
87.6%
84.8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Rockdale
Clayton
Forsyth
Fayette
Douglas
DeKalb
Henry
Gwinnett
Metro Region
Cherokee
Cobb
Fulton
City of Atlanta
YesNo
Source: ARC Metro Atlanta Speaks, 2023

4. Electric Vehicle (Adoption) : by Age of Respondent(s)
4
16.8%
13.3%
14.6%
5.6%
2.7% 3.5%
83.2%
86.7%
85.4%
94.4%
97.3% 96.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
18-24 25-34 35-44 45-54 55-64 65 and older
YesNo
Source: ARC Metro Atlanta Speaks, 2023

5. Electric Vehicle (Adoption) : By Income Level(s)
5
9.1%
8.0%
6.3%
15.6%
19.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Less than $25,000 $25,000-$60,000 $60,000-$120,000 $120,000-$250,000 Over $250,000
YesNo
Source: ARC Metro Atlanta Speaks, 2023

6. Electric Vehicle Next 5 Years?: Plans to Buy (by Age)
6
35.6%
41.0% 40.2%
30.3%
24.8%
14.7%
31.0%
64.4%
59.0% 59.8%
69.7%
75.2%
85.3%
69.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 and older All
YesNo
Source: ARC Metro Atlanta Speaks, 2023

7. Electric Vehicle Next 5 Years?: Plans to Buy (by Tenure)
7
29.80%
33.20%
70.20%
66.80%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Homeowner
Renter
NoYes
Source: ARC Metro Atlanta Speaks, 2023

8. Electric Vehicle Next 5 Years?: Plans to Buy (by Area)
8
39.5%
37.8% 36.8%
31.0% 30.8% 29.9%
27.7%
26.0%
24.7%
22.1% 21.0% 20.4%
16.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
City of
Atlanta
DeKalbFultonMetro
Region
CobbGwinnettClaytonHenryRockdaleDouglasForsythCherokeeFayette
YesNo
Source: ARC Metro Atlanta Speaks, 2023

9. Reasons Bought/ Buying: Length of Residence
9
Which of the following is the most important reason why you bought or
would consider buying (next 5 years) an electric vehicle?
Source: ARC Metro Atlanta Speaks, 2023

10. Electric Vehicles…
10
Nine percent of respondents said they already own an electric vehicle. 31 percent plan on buying one in the
next five years…
0
5
10
15
20
25
30
35
40
45
50
They are better for
the environment
To take advantage
of new technology
They are cheaper to
operate than
gas/diesel vehicles
They are more
reliable
Which of the following is the most important reason you
have already bought or may buy an electric vehicle in the
next five years?
For those who have or plan
to buy an EV…
For those who do not have or do
not plan to buy an EV…
0
5
10
15
20
25
30
Which of the following is the most important reason why
you would not consider buying an electric vehicle?
Source: ARC Metro Atlanta Speaks, 2023

11. Reasons Bought/ Buying: Tenure
11
Which of the following is the most important reason why you bought or
would consider buying an electric vehicle?
45.30%
15.20%
25.20%
11.30%
1.30%
38.60%
19.20%
29.40%
9.00%
1.60%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
They are better for the
environment
To take advantage of
new technology
They are cheaper to
operate than gas/diesel
vehicles
They are more reliable DK
Homeowner Renter
Source: ARC Metro Atlanta Speaks, 2023

12. Reasons Bought/ Buying: County
12
Which of the following is the most important reason why you bought or
would consider buying (next 5 years) an electric vehicle?
36.6%
38.8%
41.0%
41.7%
42.6%
43.1%
43.2%
43.2%
43.6%
44.2%
46.8%
49.1%
50.0%
11.0%
23.5%
17.9%
8.3%
16.8%
27.6%
22.6%
13.5%
15.7%
18.9%
14.5%
10.9%
12.5%
35.9%
24.8%
28.2%
29.2%
26.9%
22.4%
22.6%
29.7%
26.0%
22.9%
27.4%
32.7%
29.2%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Gwinnett
City of Atlanta
Clayton
Fayette
Metro Region
Cherokee
Cobb
Douglas
DeKalb
Fulton
Henry
Forsyth
Rockdale
They are better for the environmentTo take advantage of new technologyThey are cheaper to operate than gas/diesel vehiclesThey are more reliableDK
Source: ARC Metro Atlanta Speaks, 2023

13. 19.4%
20.2%
20.7%
21.4%
21.4%
22.9%
24.4%
24.5%
25.3%
25.6%
25.8%
26.2%
30.9%
30.6%
28.1%
27.9%
25.2%
26.8%
19.9%
29.2%
25.0%
27.8%
33.0%
27.3%
23.1%
25.6%
10.2%
7.9%
8.4%
12.6%
9.5%
15.2%
7.9%
5.6%
9.5%
7.9%
19.7%
11.2%
11.0%
31.6%
12.4%
11.7%
21.4%
18.5%
13.5%
15.1%
15.8%
15.5%
14.7%
12.1%
14.8%
12.2%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Clayton
Fayette
Forsyth
Douglas
Henry
City of Atlanta
Cobb
Cherokee
Metro Region
Gwinnett
Rockdale
DeKalb
Fulton
The inconvenience of recharging the vehicleElectric vehicles are too expensive You are not comfortable with the new technology
You are not sure how reliable they are They are NOT good for the environment/BatteriesDK
Reasons Not Bought/ Buying: County
13
Which of the following is the most important reason why you would
not consider buying an electric vehicle?
Source: ARC Metro Atlanta Speaks, 2023

14. Reasons Not Bought/ Buying: Tenure
14
Which of the following is the most important reason why you would
not consider buying an electric vehicle?
2.50%
24.40%
9.40%
14.50%
27.70%
13.70%
5.20%
32.40%
9.90%
17.30%
22.10%
6.80%
0.00% 5.00% 10.00%15.00%20.00%25.00%30.00%35.00%
DK
Electric vehicles are too expensive
You are not comfortable with the new technology
You are not sure how reliable they are
The inconvenience of recharging the vehicle
They are NOT good for the environment/Batteries
Renter
Homeowner
Source: ARC Metro Atlanta Speaks, 2023