Optimising for the Shopping Graph in the age of Google AI

In this talk, Imogen will discuss how the shopping graph is increasingly important with the arrival of Google's AI Overviews. She shares what the future of product research could look like, fuelled by AI, and how SEO strategy should be adapted to stay ahead of the curve.

1. Optimising for the Shopping Graph in the age of Google AI Imogen Groome SlideShare.net/ImogenGroome @ImogenGroome

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5. #brightonseo How is Google producing ecomm AIOs? @ImogenGroome

6. How could ecomm AIOs look in the buyer journey? #brightonseo @ImogenGroome

7. How can SEOs optimise for ecomm AIOs? #brightonseo @ImogenGroome

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9. Shopping Graph Sources Google Manufacturer Center Manufacturer websites Online shops and PDPs Google Merchant Center Product testing YouTube videos Product reviews #brightonseo @ImogenGroome

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11. Purple? Size large? In stock? @ImogenGroome #brightonseo

12. Retrieval-augmented generation #brightonseo @ImogenGroome

13. RAG + Shopping Graph #brightonseo @ImogenGroome

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17. #brightonseo @ImogenGroome Key Takeaways Google AI values product data New real estate is coming How could it look in the buyer journey? How could this impact brands?

18. AIOs in the buyer funnel @ImogenGroome #brightonseo

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21. #brightonseo @ImogenGroome Before Best new home gift ideas

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28. #brightonseo @ImogenGroome Before What makes a good gift basket new home

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30. #brightonseo @ImogenGroome Before Customer review gift basket new home

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35. Product carousels Follow-ups made easier Product types picked by AI Summarised reviews Less time researching #brightonseo @ImogenGroome Key Takeaways

36. What can SEOs do?

37. Sentiment Analysis #brightonseo @ImogenGroome @ImogenGroome @ImogenGroome

38. Sentiment Analysis #brightonseo @ImogenGroome @ImogenGroome @ImogenGroome Use dedicated tools Run regular analysis Pull in various sources

39. Review Process Optimisation #brightonseo @ImogenGroome @ImogenGroome @ImogenGroome

40. #brightonseo @ImogenGroome @ImogenGroome @ImogenGroome Review Process Optimisation List attributes per product Develop questions Consider user testing

41. Sales Data #brightonseo @ImogenGroome @ImogenGroome @ImogenGroome

42. #brightonseo @ImogenGroome @ImogenGroome @ImogenGroome Sales Data Find popular products Create priority order Optimise UGC

43. @ImogenGroome