Organic Shopping in Google Analytics 4.pdf

Here's an overview of organic shopping in GA4. - What is the definition of organic shopping? - What drives organic shopping traffic? - Where can I find organic shopping in GA4? For more information, please visit ga4.com.

1. Organic Shopping in GA4
What Is

2. One of the default channel groups in
GA4 is organic shopping.
When users discover and visit your
website through direct links on shopping
sites, such as unpaid or non-ad links, it is
categorized as organic shopping.
What is organic shopping in GA4?

3. ?????? Organic Search Results (Google, or Bing).
?????? Shopping Platforms (Amazon, eBay, etc.)
?????? Social Media Channels (TikTok, Facebook, etc.)
?????? Referral Links
These non-ad links can appear in:

4. You can check the Traffic Acquisition report, and
customize it to get more details on organic shopping.
To access it, go to Reports > Acquisition > Traffic
Acquisition.
Find Organic Shopping Traffic in GA4
View the report

5. Find Organic Shopping Traffic in GA4

6. In Google Analytics 4, you can track two types of
organic shopping traffic:
1- Organic Shopping from Google Sources
2- Organic Shopping from Non-Google Sources
Two types of organic traffic

7. It refers to traffic generated by platforms where
your products or images are displayed as part of
Google's Shopping Free Listings.
Organic shopping from
Google sources

8. Organic shopping from Google sources

9. Shopping Tab (shopping.google.com)
Google Search (google.com)
Google Images (images.google.com)
YouTube (youtube.com)
Google Shopping Free Listings resources:

10. It includes sources other than Google, and it is
still classified as organic shopping in GA4.
Organic Shopping from
Non-Google Sources
When it comes to accessing organic shopping
data from sources other than Google, there are
two essential parameters to consider:
>> utm_source
>> utm_campaign

11. If the utm_source parameter is classified as
"SOURCE_CATEGORY_SHOPPING" and is listed as
one of the sources in this category, such as
Amazon, Alibaba, Shopify, or eBay, then the traffic
is categorized as organic shopping in GA4.

12. For manual traffic, if the utm_campaign
parameter contains the keywords shop or
shopping , it will be also considered as organic
shopping in GA4 reports.

13. Keep in mind that you need to configure the
appropriate tracking codes and UTM parameters
in Google Analytics 4 to capture and analyze this
valuable organic shopping data.