ORGANIZATIONAL STRUCTURE AT STARBUCKS

THIS PRESENTATION EXPLAINS ORGANIZATIONAL STRUCTURE AT STARBUCKS AND THE PROCESS OF DECESION MAKING

1. STARBUCKS COFFEE Group 7

2. Mission & vision Mission: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Vision : “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow . “ Starbucks’s corporate vision focuses on leadership in the industry. We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

3. Competition Direct competitors : Costa Coffee McDonald’s McCafé Dunkin donuts Café Coffee Day Indirect competitors : Independent fast food chain & bakeries

4. Company's implicit values The main features of Starbucks’ organizational culture are : Servant Leadership (“employees first”) Relationship-driven approach Collaboration and communication Openness Inclusion and diversity

5. Store location the  Starbucks Center  (formerly the  SODO Center ) is the world headquarters for coffeehouse chain Starbucks There are around 28000 stores in world spread over 73 countries In India there are around 101 stores in major cities like Delhi ncr Hyderabad Mumbai Kolkata Pune Bangalore Chennai

6. Corporate Structure

7. Organizational structure STARBUCKS HAS A MATRIX ORGANISATIONAL STRUCTURE MAIN FEATURES OF CORPORATE STRUCTURE ARE : FUNCTIONAL HIERARCHY GEOGRAPHIC DIVISIONS PRODUCT-BASED DIVISIONS TEAMS Organisational structure is decentralised, with responsibility given to store managers. Employees can give their opinions in decision making. This increases innovation of new products

8. Decision Making Organisational structure is decentralised, with responsibility given to store managers. Employees can give their opinions in decision making which increases innovation of new products Decision making is consensual. Also at the Café’s company uses work team of Barista’s. In other parts of organization Starbucks uses Functional Position with less emphasis on work teams.

9. Employee -treatment RELATIONSHIP DRIVEN & EMPLOYEE FIRST APPROACH “partners” rather than employees THEY BELIEVE IN DIVERSITY FOCUSES ON EMPLOYEE BONDING One former Starbucks worker noted that “nobody at Starbucks ever ordered anyone to do anything. It was always: ‘Would you do me a favor?’ Or something similar.”

10. Nature of doing work Employees are called baristas. Employees are well trained and knowledgeable about products offered. baristas are trained to reply orders in Starbucks language Trained to be people oriented

11. Customers opinion Third place’ away from work and home. Exceptional customer service. Wide variety of options.

12. Customer-relationship Customers are the boss Starbucks reward card In store feedback form One person, one cup at a time

13. https://www.youtube.com/watch?v=XnEBixTe4ZI