Ortigas Land - Brand Guidelines Ortigas Land

Brand guidelines

1. Brand
Guidelines
2019

2. Brand Guidelines 2
Logo - Horizontal
The Horizontal lockup of the Ortigas Land
Logo is the primary lockup for the brand
identity. This is the preferred lockup as long
as the space permits.

3. Brand Guidelines 3
Logo - Horizontal
Construction
The horizontal lockup of the Ortigas land logo
features the Ortigas Land icon side by side
with the Ortigas Land logotype.
Follow the scale and ratio of the logo,
especially when recreating for build-up
applications.
3x
3x 12x
16x
x
2x
0.75x
0.25x

4. Brand Guidelines 4
Logo - Horizontal
Clearspace
The clearspace of the horizontal lockup is
2x when then height of the logo is 3x. No
element, brand related or not should be
placed inside the clearspace.
3x
2x
2x
2x
2x
2x
2x
2x
2x

5. Brand Guidelines 5
Logo - Horizontal
Minimum Size
The minimum size of the horizontal lockup
of the logo is 1 inch in width for print and 72
pixels in width for digital applications.
1 inch / 72 px

6. Brand Guidelines 6
Logo - Stacked Center
The stacked center lockup of the Ortigas Land
logo shall be used for applications where
horizontal space is limited.

7. Brand Guidelines 7
Logo - Stacked Center
The stacked center lockup of the logo
features the Ortigas Land icon on placed on
top of the Ortigas Land logotype.
Follow the scale and ratio of the logo,
especially when recreating for build-up
applications.
9x
x
6x
2x
3x 3x6x
12x
Construction

8. Brand Guidelines 8
Logo - Stacked Center
The clearspace of the stacked center lockup
of the logo is 2x when the height of the logo
is 9x. No element, brand related or not should
be placed inside the clearspace.
Clearspace
9x
2x
2x 2x
2x
2x
2x 2x
2x

9. Brand Guidelines 9
Logo - Stacked Center
Minimum Size
The minimum size of the stacked center
lockup of the logo is .75 inch in width for print
or 54 pixels in width for digital applications.
0.75 inch / 54 px

10. Brand Guidelines 10
Logo - Stacked Left
The stacked left lockup of the Ortigas Land
logo shall be used for applications where the
logo shall be placed on the left top, middle, or
bottom corners, and where space is limited
for use of the horizontal lockup.

11. Brand Guidelines 11
Logo - Stacked Left
8x
x
3x
4x
7x
The stacked left lockup of the logo features
the Ortigas Land icon on placed on top of
the stacked orientation of the Ortigas Land
logotype.
Follow the scale and ratio of the logo,
especially when recreating for build-up
applications.
Construction

12. Brand Guidelines 12
Logo - Stacked Left
The clearspace of the stacked left lockup of
the logo is 2x when the height of the logo is
8x. No element, brand related or not should
be placed inside the clearspace.
Clearspace
2x
2x
8x
2x
2x
2x
2x
2x
2x

13. Brand Guidelines 13
Logo - Stacked Left
The minimum size of the stacked left lockup
of the logo is .5 inch in width for print or 36
pixels in width for digital applications.
Minimum Size
0.5 inch / 36 px

14. Brand Guidelines 14
Monogram
The Ortigas Land monogram may be used
individually as a brand signature. It acts as
a secondary mark and may not be used as a
sole signature to represent the brand.

15. Brand Guidelines 15
Monogram
The clearspace of the monogram is 2x
when the height of the monogram is 4x.
No element, brand related or not should be
placed inside the clearspace.
The minimum size of the monogram is .25
inch in width for print or 18 pixels in width for
digital applications.
Clearspace
& Minimum size
2x
4x
2x 2x
2x
0.25 in
2x
2x
2x
2x

16. Brand Guidelines 16
Logo - Color
These are the only allowed color applications
for in-brand brand materials.
In-Brand Application

17. Brand Guidelines 17
Logo - Color
For out-of-brand applications, you may only
use the logo in black and white depending on
readability.
For Ortigas Land brands, you may follow
the color scheme of the sub-brands for
application of the logo.
Sample use for Empress Sample use for Royalton Sample use for Estancia
Out-Brand Application

18. Brand Guidelines 18
Logo - Misuse
Avoid the following applications of the logo
and monogram.
Do not stretch the logo.
Do not cre ate new lockups. Do not use the logo with a container. Do not color the logo wih gradients or apply as
outlines.
Do not rotate the logo. Do not add digital effects to the logo.

19. Brand Guidelines 19
Typography
Azo Sans is the only allowed typeface for the
Ortigas Land brand identity. Use of other
typefaces for brand specific applications are
not allowed.
Azo Sans
Azo Sans Bold Azo Sans Bold Italic
Azo Sans Regular Azo Sans Italic

20. Brand Guidelines 20
Typography
Although Azo Sans has 6 different weights
and 6 respective italics, only 4 of those are to
be used.
Azo Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Azo Sans Bold Italic
Azo Sans Regular
Azo Sans Italic

21. Brand Guidelines 21
Color
These are the only allowed colors for use
in the Ortigas Land brand identity. The dark
and light greens are the primary colors. The
off white, grey, and dark grey are secondary
colors that add accents for brand collaterals,
mostly for background use.
Primary
Secondary

22. Brand Guidelines 22
Color Values
Pantone
CMYK
RGB
Web
Pantone
CMYK
RGB
Web
Pantone
CMYK
RGB
Web
Pantone
CMYK
RGB
Web
Pantone
CMYK
RGB
Web
357
85 / 40 / 90 / 40
29 / 85 / 50
#1D5532
7737
65 / 15 / 100 / 0
106 / 167 / 68
#6AA744
663
7 / 5 / 9 / 0
235 / 233 / 227
#EBE9E3
Warm Grey 1
16 / 13 / 17 / 0
213 / 210 / 203
#D5D2CB
Neutral Black
71 / 64 / 68 / 76
30 / 31 / 27
#1E1F1B
Primary
Secondary
Follow the necessary color values for all
applications of the Ortigas Land brand.

23. Brand Guidelines 23
Prepared by And A Half
for Ortigas Land
2019