Outdoor advertising

outdoor advertising
types of outdoor advertising
advantages and disadvantages of outdoor advertising

1. Abhishek Kumar 00416659318
Dinesh Kumar 01616659318

2. Outdoor advertising is a broad term that
describes any type of advertising that reaches
the consumer when he or she is outside of the
home.
It is also called out of home advertising.

5. Billboard advertising
Point of sale displays
Street furniture
Transit advertising
Mobile billboards
Guerrilla advertising

6. A billboard (also called a hoarding in the UK
and many other parts of the world) is a large 
outdoor advertising structure (a billing board),
typically found in high-traffic areas such as
alongside busy roads. Billboards present large 
advertisements to passing pedestrians and
drivers. Typically showing witty slogans and
distinctive visuals, billboards are highly visible
in the top designated market areas.

8. A point-of-sale display is a specialized form of
sales promotion that is found near, on, or next
to a checkout counter. They are intended to
draw the customers' attention to products,
which may be new products, or on special
offer, and are also used to promote special
events, e.g. seasonal or holiday-time sales

10. Street furniture advertising is out-of-home
(OOH) advertising that is affixed to street
furniture using various displays often
providing a public amenity and are positioned
at close proximity to pedestrians for eye-level
viewing or at a curbside to impact vehicular
traffic.

12. Transit advertising is advertising placed in or
on modes of public transportation or in public
transportation areas. Using this method
ofadvertising, ads can be placed anywhere
from on the sides of buses, trains and taxis, to
inside subway cars, inside bus stations and
near train or bus platforms.

15. A mobile billboard is, a device used for
advertising on the sides of a truck or trailer that
is typically mobile. Mobile billboards are a
form of out-of-home advertising; radio, static
billboards, and mall/airport advertising fall
into this same category

17. Guerrilla marketing is an advertisement
strategy to promote products or services on the
streets or other public places with little money.
It is a type of publicity. Guerrilla marketing is
done in public places such as shopping centers,
parks, or beaches to attract a large audience

20. Moreover, the billboard advertising cost in
India has no standard pricing and purely
depends on the location. The cost of booking a
billboard for one month in a metropolitan city
may vary from 1 lakh upto 15 lakhs.

24. Wide coverage of local markets
Frequency
The purchase cycles are typically for 30-day periods.
Geographic flexibility
Along high ways, near stores, or on mobile
billboards
Local, regional, or even national markets may be
covered.
Creativity
Outdoor advertising goes beyond two dimensions.

25. Ability to create awareness
Efficiency
The average CPM(Cost per mile) of outdoor is
approximately 1/2 of radio and far less than that of
TV, magazines, and newspapers.
Timeliness
Many outdoor ads appear in or near shopping areas
or on or in the vehicles taking customers there, thus
resulting in timely exposures.

26. Effectiveness
Outdoor advertising can have a significant effect on
sales, particularly when combined with a promotion.
35% of consumers surveyed said they had called a
phone number they saw on an out-of-home ad.
Production capabilities

28. Waste coverage
Limited message capabilities
Messages are limited to a few words and/or
illustration.
Wearout
People are likely to get tired of seeing the same ad
every day.

29. Cost
The decreasing signage available and the higher cost
associated with inflation
Measurement problems:- It is difficult to
estimate how mant people have read the
advertisement
Image problems :- Images in advertisement
related to religion , cast ,colour etc.

31. Parking meters
ATM displays
Trash cans
In flight advertising
Car top signs
Sidewalk signs
Garden plantings
Wall drawings

35. In-flight magazine
In-flight videos
In-flight radio
In-flight catalogs

40. THANK YOU