INTRODUCTION Ritesh Agarwal is the founder & CEO of OYO. OYO started with one city and one hotel in Gurgaon in January 2013. Named India's largest budget hotel chain. It has also launched in Malaysia The company as of October 2016 has around 6500 hotels in 220+ cities of India.
BUSINESS MODEL OF OYO ROOMS Oyo Rooms Business Model is a hotel aggregator model. The services are bought by the users under the name of Oyo rooms. Just like uber, Oyo provides rooms with standardized quality and price. Oyo Rooms provide visitors with quality hotel room stays at different places around India. They have partnered with hotels and made them work with them under their name.
AGGREGATOR BUSINESS MODEL Aggregator visits the Good/service providers. Aggregator shows them the model (more customers). Service providers are now the partners. Aggregator builds up his own brand. Brand attracts the customers Brand also provides offers. This results in customers to the partners Promises fulfilled. Aggregator gets the commission.
BUSINESS MODEL OF OYO ROOMS Books a part of Hotel’s inventory beforehand, Organizes those hotel rooms under their brand name – Oyo Rooms These partner hotels provide standardized service to customers of those rooms as decided in a contract with Oyo Bookings are made through the Oyo Rooms website and mobile application.
FUNCTIONAL DEPARTMENTS OF OYO ROOMS
FACILITIES PROVIDED IN OYO ROOMS
FLOW CHART OF ROOM BOOKING PROCESS
ELEMENTS OF ROOM RESERVATION
TECHNLOGY LEVERAGE
OYO APP FOR EMPLOYEES
OYO MITR APP There is special mobile application called OYO MITR app which is given access to employees, trainees and interns for promoting the OYO ROOMS. The people who have access to OYO MITR app have to book rooms on behalf of other people and share the transaction details with their team head and also with the customer. Interns have a compulsion to book minimum of 5 rooms for their customers to earn an Internship certificate.
OYO OWNER APP
OYO OWNER APP • View your sales and bookings. See how much and when you’ll be paid by OYO. • Check your earnings and payments on the go. • Easily run sales and edit your available inventory. • Raise and Respond to your issues. Receive great customer service from our expert Owner Engagement Team.