Packaging asthetic and graphic design/ labelling

Food packaging, labelling and laws

1. PACKAGING aesthetic and graphic design Presented By- Kartika Vijay Patil MIT college of food technology, Pune .

2. Aesthetic packaging Aesthetics can be defined as an appreciation for art and beauty. Or A combination of things that are pleasing to look at. Aesthetic packaging The packaging design is important from a functional and aesthetic point of view. The functionality is achieved by selecting the most suitable materials and packaging system which relays on the product to be packaged.

3. Understanding the consumer impact of aesthetic packaging design Packaging aesthetics could make or break the first impression of your product The psychology of packaging design has become a top concern of marketers, as evidence accumulates that visual aesthetics play a major role of a product's success.

4. Conti… Good-looking packaging design – such as the curvy Coca-Cola bottles or the Altoids mints tins – significantly increases the likelihood that a consumer will choose the product even if it is more expensive and an unfamiliar brand, a USC study has found. “Consumers appreciate and are willing to pay more for something that is new and different and visually pleasing to them,” said Martin Reimann , the study’s lead author and a USC doctoral candidate of psychology. The implications of the power of aesthetic packaging could level the playing field for new products entering a competitive market and suggest that investing in beautiful packaging pays off, Reimann said.

5. Graphic design Packaging is the face of your brand. Even a tiny package must speak for your entire company in your absence. Beautiful, yet Functional Packaging that Evokes Desire Leverage a Good Brand

6. Conti… Attractive, colorful, and visually appealing packages have promotional value. A well designed package is a powerful selling device because it helps the product stand out from its competitors .

7. barcoding A barcode is the small image of lines (bars) and spaces that is affixed to retail store items, ID cards, and postal mails to identify a particular product , person, or location. The most widely used barcode is GTIN – 13 code (Global Trade Item Number). An example of a GTIN – 13 Code is shown below:

8. Conti… GS1 India is only authorized organization in India for providing the Barcodes. Connecting India to the world GS1 India is a not-for-profit, standards based organization, promoted by the Ministry of Commerce, Govt. of India Board members include representatives from: Ministry of Commerce BIS FICCI ASSOCHAM FIEO SPICES BOARD CII IMC IIP APEDA Affiliated to GS1 Global, based in Brussels, Belgium

9. Conti… Over 80% of all FMCG products in India carry GS1 bar codes. Canteen Stores Department, Army Purchase Organization, State Excise departments have made GS1 bar codes mandatory. Benefits of barcoding Fast and relible Eliminate human error Tracking and traceability of any product at any position Helps to keep inventory in control Improves productivity

10. Food packaging laws and regulations

11. packaging laws and regulations The packaging laws and regulations affecting food products are mainly covered under the Standards of Weights and Measures Act, 1976 Standards of Weights and Measures (packaged commodities) Rules, 1977 The AGMARK Rules relate to the quality specifications and needs of certain agricultural products. The Prevention of Food Adulteration Act 1954 The Fruit Product Order 1955 The Meat Food Product Order 1973 The Vegetable Oil Products (Control) Order 1947 The Edible Oil Packaging (Regulation) Order 1948 The Solvent Extraction Oil. Deoiled Meat and Edible Flour (control) Order 1967 The Milk & Milk Products Order 1992 Infant Milk substitute, Feeding Bottles and Infant Foods Act 1992

12. Food Safety and Standards Authority of India (FSSAI) Regulates the packaging of all food products in India. The regulations pertaining to food packaging is laid out in the Food Safety and Standards (Packaging and Labeling) Regulations, 2011. “All food which is placed in a package of any nature, in such a manner that the contents cannot be changed without tampering it and which is ready for sale to the consumer must comply with the food packaging regulations in India”.

13. General Requirements for the Container A utensil or container will be unfit for packaging if:  Rusty Not securely packed and sealed; Major dents, rust, perforations and seam distortions; Leaks Chipped and rusty; A copper or brass containers which are not properly tinned; Containers made of aluminium not conforming in chemical composition to IS:20 specification for Cast Aluminium & Aluminium Alloy for utensils or IS:21 specification for Wrought Aluminium and Aluminium Alloy for utensils.

14. Conti… Containers made of plastic materials should conform to the following Indian Standards Specification, used as appliances or receptacles for packing or storing whether partly or wholly, food articles namely: IS : 10146 (Specification for Polyethylene in contact with foodstuffs); IS : 10142 (Specification for Styrene Polymers in contact with foodstuffs); IS : 10151 (Specification for Polyvinyl Chloride (PVC), in contact with foodstuffs); IS : 10910 (Specification for Polypropylene in contact with foodstuffs); IS : 11434 (Specification for Ionomer Resins in contact with foodstuffs); IS: 11704 Specification for Ethylene Acrylic Acid (EAA) copolymer. IS: 12252 – Specification for Poly ethy lene terephathalates (PET). IS: 12247 – Specification for Nylon 6 Polymer; IS: 13601 – Ethylene Vinyl Acetate (EVA); IS: 13576 – Ethylene Metha Acrylic Acid (EMAA); Tin and plastic containers once used, shall not be re-used for packaging of edible oils and fats.

15. Packaging requirements for various products The following packaging requirement is applicable for milk and milk products only: Bottling or filling of containers should be mechanical and the sealing of the containers shall be carried out automatically. Wrapping or packaging may not be re-used for dairy products. Sealing should be carried out in the establishment in which the last heat-treatment of drinking milk or liquid milk-base products has been carried out. Immediately after packaging, the dairy products should be placed in the rooms provided for storage. Packaging Requirements for Edible Oil or Fat Tin plate used for the manufacture of tin containers for packaging edible oils and fats should conform to the standards of prime grade quality contained in BIS Standards.

16. Conti… The following packaging requirement is applicable for fruits and vegetable products: Container in which any fruit product is packed should be so sealed that it cannot be opened without destroying the licensing number and the special identification mark of the manufacture to be displayed on the top or neck of the bottle. For canned fruits, juices and vegetables, sanitary top cans made up of suitable kind of tin plates should be used. For bottled fruits, juices and vegetables, only bottles/ jars capable of giving hermetic seal should be used. Juices, squashes, crush, cordials, syrups, barley waters and other beverages should be packed in clean bottles securely sealed. These products when frozen and sold in the form of ice should be packed in suitable cartons. Juices and Pulps may be packed in wooden barrels when sulphited . For packing preserves, jams, jellies, and marmalades, new cans, clean jars, new canisters, bottles, chinaware jars, aluminium containers may be used and it should be securely sealed.

17. Conti… For pickles, clean bottles, jars, wooden casks, tin containers covered from inside with polythene lining of 250 gauge or suitable lacquered cans should be used. For tomato ketchups and sauces, clean bottles should be used. If acidity does not exceed 0.5% as acetic acid, open top sanitary cans can also be used. Candied fruits and peels and dried fruits and vegetables can be packed in paper bags, cardboard or wooden boxes, new tins, bottles, jars, aluminium and other suitable approved containers. Fruits and vegetable products can also be packed in aseptic and flexible packaging material having good grade quality conforming to the standards laid down by BIS.

18. Conti… The following packaging requirement is applicable for canned meat products: New sanitary top cans made from suitable kind of tin plate should be used. The cans should be lacquered internally; they should be sealed hermetically after filling. The lacquer used should be sulphur resistant and should not be soluble in fat or brine. Cans used for filling pork luncheon meat should be coated internally with edible gelatin, lard or lined with vegetable parchment paper before being filled. Meat products packed in hermetically sealed containers should be processed to withstand spoilage under commercial conditions of storage and transport.

19. Conti… The following packaging requirement is applicable for drinking water (both packaged and mineral water): All drinking water that is packaged must be packed in clean, hygienic, colourless , transparent and tamperproof bottles/containers made of polyethylene (PE) (conforming to IS:10146 or polyvinyl chloride (PVC) conforming to IS : 10151 or polyalkylene terephthalate (PET and PBT) conforming to IS : 12252 or polypropylene conforming to IS : 10910 or foodgrade polycarbonate or sterile glass bottles suitable for preventing possible adulteration or contamination of the water. All packaging materials of plastic origin should pass the prescribed overall migration and colour migration limits.

20. Food labeling Food labeling is a Tool to promote and protect public health by providing accurate nutritional information. An instrument of marketing and product promotion. ‘ Labeling is any written, electronic, or graphic communications on the packaging. A panel found on a package of food which contains a variety of information about the nutritional value of the food item.” Objective of labeling Brand Identification Description Promotion

21. FOOD SAFETY AND STANDARDS (PACKAGING AND LABELING) REGULATIONS, 2011 General Requirements: 1. Every pre-packaged food shall carry a label containing information. 2.The particulars of declaration required under these Regulations to be specified on the label shall be in English or Hindi 3. Pre-packaged food shall not be described or presented on any label or in any labeling manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character in any respect; 4. Label in pre-packaged foods shall be applied in such a manner that they will not become separated from the container. . The disclosure of information on food labels in India is primarily governed by the Prevention of Food Adulteration Act of 1954, which focuses mainly on basic product information with less emphasis on health and nutritional information.

22. Contents in a food label As per the Indian Regulations a food label must have 1. Product name and category of food 2. An ingredient list in descending order of weight 3. Logo for Vegetarian / Non Vegetarian Food 4. Nutrition facts panel or information which includes energy, protein, carbohydrate (sugars) & fat 5. The shelf life (Use by or Best before date) 6. Storage conditions 7. The name & address of the manufacturer, packer and / or seller 8. The country of origin (in case of imported foods) 9. The weight 10. Instructions for use.

23. Conti… Health claims establish a relationship between a food & disease or medical condition. For example claims like ‘Good for Heart’, ‘Good for Growing Children’ etc. Nutritional claims quickly inform a consumer of nutritional value of a product for example ‘Low Fat’ or ‘Zero Cholesterol’. Certain categories of food are exempted from the labeling requirements. For example, foods served in hotels, hospitals, by vendors like Halwaii's etc. Other food products include raw agricultural commodities like rice, wheat, cereals, sugar, salt, non- nutritive products like tea, coffee, spices, processed and pre-packaged assorted vegetables and fruits, products that comprise single ingredients like papad , pickle. On January 1, 2013 India joined a select band of countries where food containing Genetically Modified (GM) content must be labelled as such. The Legal Metrology (Packaged Commodities) Rules, 2011, say "every package containing the genetically modified food shall bear at the top of its principal display panel the letters 'GM'."

24. THANK YOU