Paperboat | By Lemon Entrepreneurs

Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed by Hector Beverages, which is located in Bangalore, India. Hector Beverages had around 300 employees in March 2015. Paper Boat beverages debuted for public purchase in August 2013. The product consists of traditional, authentic indigenous Indian drinks that are packaged in single serving, flexible pouches. As of March 2015, ten flavor varieties are produced. The beverages are produced using local spices, fruit, flowers and pulses, and some of the fruits grow wild, such as jamun and kokum. Hector Beverages has contracted with fruit processors and has encouraged some farmers "to cultivate the fruits to ensure a stable supply." The company has stated that it does not use artificial coloring or preservatives in its products.

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1. Video on Memories https://youtu.be/heta137GEGI Which shows Human memories being linked with Business

2. About Paperboat Product Type – Beverages and Energy Drinks Owner – Hector Beverages (Named after Dog – Hector) Produced By – Hector Beverages Introduced – August 2013 Markets – India, Malaysia, Dubai, United Kingdom, United States of America Head Office – Gurgaon (now Gurugram) Valuation - $100 million Tagline – Drinks and Memories Website – Paperboatdrinks.com

3. Available Drinks

4. About Founder Name – Neeraj Kakkar Designation – CEO and Founder at Hector Beverages Qualification – M.B.A. from MDI Gurgaon in 1998 M.B.A. from Wharton University, U.S.A. in 2008 Work experience with – Union Carbide, Wipro and Coke for a decade

5. Co-Founders Neeraj Biyani – Chief Operating Officer Sushar Mishra James Nuttall

6. Major Investors Sequoia Capital Catmarean Capital (Narayan Murthy, invested before it was incorporated) Hillhouse Capitalist (Chinese Venture Capitalist) Sofina (Belgium based Investment company) Shripad Nadkami (Marketing Head of Coca Cola) Kanwaljit Singh (Co-founder of Helion Ventures) Has raised 250 crores in total and $30 million in July 2015

7. About Production Manesar plant with a capacity of 4 million packets ever month Mysore plant with a capacity of 6 million packets every month Upcoming plant in Mysore with a capacity of 8 million packets every month Have spent an amount of $4.5 million on building plant

8. Network and Delivery Strategic tie ups with Airlines and Outlets Sold across 1,20,000 outlets in India and across India 30,000 outlets are cattered by company itself 90,000 outlets are cattered by Japanese food giant Indo Nissin Food for PAN India presence

9. Competitors Rakyan Beverages Dabur May be soon competitors Pepsico Coca cola

10. Opportunities Non Alcoholic Beverage market includes Carbonated drink Juices Bottled water Tea Coffee Sports drink Comprises of $5.18 Billion (35,000 crores) Sales

11. Mission Make world better & Bring people little bit closer

12. The whole story revolves around INNOVATION

13. Bibliography http://www.forbesindia.com/article/work-in-progress/ethnic-drinks-how-paper-boat-plans-to-keep-its-lead/44219/1 http://www.thehindu.com/business/Industry/paper-boat-maker-to-spend-rs67-crore-on-plant-rd/article8442497.ece   http://economictimes.indiatimes.com/industry/cons-products/food/hector-beverages-raises-rs-183-crore-in-fresh-round-of-funding-from-new-and-existing-investors/articleshow/47951601.cms   http://www.business-standard.com/article/companies/how-hector-is-riding-high-on-paperboat-115072101271_1.html   http://www.livemint.com/Companies/hxB2kObnjQthGcgEBZEOCM/Fundraising-values-Paper-Boat-maker-at-100-mn.html Search Engine – Google

14. Thank You -Harshit Mandiya