Parle agro ppt

1. IIILM –Academy of Higher Learning
Jaipur
Parle Agro
Presented by:
Deepak Sharma
PGDM(12- 14)

2. Parle Agro
Refreshing
India
By : Deepak Sharma
PGDM (12-14)
IILM-AHL

3. Original Parle company split into 3

4. Parle Agro Company

5. Establishment…

6. Major business verticals
• Beverages :
fruit drinks,
nectars, juice

7. Factories…
Parle Agro has its factories located in:
ü
Silvassa
ü
Patalganga
ü
Bhopal
ü
Chennai
ü
Ghaziabad.

8. STRATERGIES used behind its Glory...
Direct marketing for the brand
Developing products on the health plank-
hippo, apple juice.
Nearness to the retail outlet.

9. Hippo tweet campaign : the idea
was to crowd source retailer and
track more and more retailer
without any cost.
Customer ideology- frooti
for children and appy fizz
appeal the youth

10. Competitors…

11. 0
2
4
6
8
10
12
Parle Agro Production Cycle

Parle Agro Production Life Cycle…

12. Why Parle Agro?

13. Thank you