Parts of an advertisement

Cover points like parts of an advertisement,media for advertising

1. Ms. N. K. Mujawar M. Pharm (Pharmaceutics) Assistant Professor, Shri. Balasaheb Mane Shikshan Prasarak Mandal Ambaps Womens College of Pharmacy, Peth- vadgaon , Kolhapur Maharashtra , India . Pa rt s of a n A dv e r t is e m en t

2. Parts of an Advertisement Following are the main parts of an advertisement: Heading Theme Picture Arguments Closing Parts

3. 1. Heading : The heading or caption is used to attract the attention of the people. It may be a word, a phrase or even a question about the product or service being advertised. It should not be very long. 2.Theme : Theme gives the basic idea about the product and highlights its distinctive advantage. It conveys an image of the product being advertised. For example- D-cold tablet contains the theme of effective against cough and symptoms of cold. Moov ointment contain the theme of effective against backache.

4. 3. Picture : Generally an advertising copy contain a photo of the product being advertised. Photo of a product is often combined with a photo of the model/star possessing or using the product. It enables the customers to recognize or identify the product. 4. Arguments : Nowadays, arguments in favour of the advertised products are given in the advertisement. argument is to convince the customers about the utility of the product. For example, the advertising copy for Anacin Tablets contains the argument ‘it is microfined '

5. 5. Closing part : The closing part of an advertising copy is very often repeats in brief the contents of the advertisement. In some cases the name and address of the drug store where the product is available are given in this part.

6. Media for advertising The means used to transmit the message from the advertiser to the public is known as the advertising media. The following are some of media through which advertising is done:- Press advertisement : For example newspapers and magazines. Literature advertisement : For example letters, circulares, catalogues and leaflets. External advertisement: For example posters on walls electric display. Miscellaneous advertisement : For example T.V., radio, window display, cinema slides, video-cassettes etc.

7. Advertisement and pharmaceutical industry The following methods are used for advertising pharmaceutical products: 1. Direct mailing 2. Newspapers, professional magazines and journals 3. Television, radio and other audio visual media 4. Personal contact or detailing 5. Outdoor advertisement- Sky Writing Posters And Holding Sandwichmen Transit Advertising Electric Sings And Neon Sin Newspaper 6. Miscellaneous methods

8. Essential features of good advertising The text or body of an advertisement is known as an advertising It contains headline, message, advertiser's name and address, copy, photographs etc. The advertising copy should be carefully drafted so as to include the following essential features:- It should be made attractive by using pictures, headlines, attractive boarders etc. so as to make people read, see or listen to it. It must contain solid arguments and proof to convince the consumers about the superior quality 'of the product. For example , Anacin tablet relieves pain faster as it is microfine.

9. 3.It should educate the people about the use of the product and its benefits. For example, in the advertisement of baby milk powder, the instructions for preparing milk are required to be given. 4. It should give useful suggestions to the public. For example, the advertisement of Vicks 500 tablet suggests its use for cold and cough. 5. It should create a permanent impression on the minds of people. Repeated use of a brand name or trade mark is very helpful.

10. Reference Remington’s Pharmaceutical Sciences. Drug store & Business management by Mohammed Ali & Jyoti. Drug Store and Business Management by R. M. Mheta .

11. Thank You