Pawmates Pet business for fund raising f

Need a presentation for Pet business for Fund raising

1. The pet business in India is experiencing rapid expansion, currently
valued at about USD 3.6 billion (INR ~30,000 crore) in 2024 and
projected to double to USD 7 billion by 2028, with overall market
growth rates reported between 15% and 20% CAGR in core
segments such as pet food and premium pet care.
Growth is driven by rising pet ownership, urbanisation, lifestyle
shifts, and growing disposable incomes, particularly among young
professionals in urban centres.
India’s pet industry is thus one of the strongest growth stories in the
consumer sector, propelled by a surge in spending on premium
food, health, and lifestyle products and services for pets
Key Growth Drivers
Rising Pet Ownership: There has been a sharp increase in the
number of pets in Indian households, especially among urban
families and young professionals. Approximately 71% of Indian
households now own pets, and the pet population is expanding
rapidly.
Urbanization and Smaller Families: As urbanization increases and
nuclear families become the norm, more people are embracing pets
as companions, resulting in higher demand for pet-related products
and services.
Rising Disposable Income: With higher incomes, families can afford
better care and premium products for their pets, driving spending
on food, grooming, and accessories.
Humanization of Pets: Pets are increasingly viewed as family
members, leading owners to invest in health, wellness, designer
accessories, and organic diets.

2. Premiumization: There is booming demand for high-quality,
specialized products—grain-free food, breed-specific nutrition,
organic treats, and luxury wellness services. Specialized veterinary
services, telemedicine, and health tracking devices are increasingly
popular.
Digital Innovation and E-commerce: Online platforms are reshaping
the market, making pet care products and services more accessible
and enabling subscription models for convenience.
Start-up Ecosystem and Investment: The rise of pet care startups
has brought innovation in pet health, grooming, and e-commerce,
further expanding market choices for pet owners.
Changing Attitudes and Education: More informed and discerning
consumers are driving demand for better nutrition, sustainable and
eco-friendly products, and advanced care solutions.
Our competition:
“Supertails” – Bangalore-based | 3 founders | 120 crores ARR with
41crs of losses | Valuation of ~527 crores as of Aug 2025
Investors: Kunal (CRED), Mamaearth, Deepika Padukone
Heads up for tails (HUFT) – Valuation of 1600 crores | Sales turnover
of ~400 crores and losses of almost 71 crores
Heads Up For Tails (HUFT) Investors
• Major investors include Sequoia Capital India, Verlinvest SA, Amitell Capital,
and W&C PetTech.
• The company raised $37 million in Series A funding led by Sequoia India and
Verlinvest in 2021.
• HUFT was also in talks with KKR for $25 million funding, with an additional $10-
$15 million expected from existing investors but the deal faced valuation mismatches.
• HUFT has backing from experienced investors focused on pet care and retail
sectors.
Supertails Investors
• Supertails raised $15 million in Series B funding led by RPSG Capital Ventures
along with existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and
Sauce VC.
• Other notable angel investors include Kunal Shah (Cred) and Varun Alagh
(Mamaearth).
• Earlier, Supertails raised $10 million in Series A led by Fireside Ventures.

3. Our Business Model:
“PawMates” – Brand Name
Tagline: “ Complete care under one Roof”
Company Name: PawMates Pet Care Private Limited Company
Directors: Vandana, Rashmi and Sachin | 49% | 49% |2% | Company
share
Investors and Mentors: Rohan and Deepak
Company offerings : “All under one Roof”
a)Pet selling and then giving the Quarterly/Half Yearly and Yearly
Subscription model
b)Pet Training
c)Pet Grooming
d)Pet Walking with GPS solution
e)Pet Food
f)Pet Vaccinations
g)Pet Registration with authorities like the BMC, etc.
h)Pet Vet
i)Pet Medicines
j)Pet accessories
k)Pet Nursery |Day care or even for a longer time frame | CCTV
enabled with voice
l)Pet trimming
m)Pet Socialising | Picnic
USPs:
“Entry in the consumer’s house via the Pet walking solution and
providing the visibility of walking distance to the Pet owners and
then suggesting Pet Owners the other solutions in a very organised
and structured manner”

4. Day Zero – We have the visibility of 48-50 pets coming live on our
platform – almost the sales turnover of 70L ARR
Pet walking 5k/month
Pet food – only 50% of Pet owners might buy from us initially, and
have also taken the amount of 6k/month/pet, which is also on the
lower side
Pet grooming – We have taken 80% of the Pet owners taking this
facility from us initially by paying 1k/grooming session, which means
4k/month/Pet
Vet Services – Only 20% might take Vet services from us by paying
500Rs per visit
Accessories – 50% Pet owners will buy from us initially by paying
500Rs/month/Pet
That makes the total of 11550Rs spent by each Pet in a month
As I mentioned above that we have the visibility of 50 Pets on Day
Zero, which makes 70L ARR ++ Pet Food orders are over and above
from this ARR, we might not have their Pets for other services from
day 1 but we have their confirmed food orders.