PB Project 1: Exploring Your Personal Brand

Exploring Your Personal Brand

1. Personal Brand Exploration
Larry Curry
Project and Portfolio I
Entertainment Business
1/14/24

2. My Entrepreneurial Ventures
Short Term Goal: Generate 1k a month through music production by the end of
Febuary
●Calculating music streams, publishing deals, and leases under my music


Long Term Goal: By the end of 2027, we should be making 6 figures annually
under Project Kids LLC

3. Profession:
Music Industry
Potential Job Oppurtunities in
the Music Industry

●Music Producer
●Music Engineer
●Ghostwriter

4. Target Audience
Target Market: Music Production
Potential Target Market:
●Artist
●People Who listen to music
●Music Labels

5. 1 2 3 4 5
Target Audience

My greatest
passion would be
creating music for
others to hear
My natural talent
is my ability to
understand good
music
I know most about
how to get the
best feeling out of
a song
Some interests I
have now is
listening to music,
make beats, and
playing
instruments
I am a music
producer, music
engineer,
ghostwriter, artist,
and musician.

6. Competition
●Some groups I would consider competition are other music producers,
engineers, and artist.
Who is seeking similar clients?
Music producers and engineers
Example Competitor:
●Has alot more experience
●Has explored more areas of genres

7. Identity
I believe alot of what I do is
because of how I grew up. I
was always surrounded by
the development of music
even while younger. One
thing I do better then anyone
else would have to be the
ability to know how a piece
of music should feel.

8. Promise & Position
I create music by using my music production skills for
people to listen to

I would like to be recalled as an unique and creative
producer who makes timeless music

9. Networking
Networking events I will attend in the future:

●Beat Battles to get my beats out in the ears of other producers
●Playboi Carti, Destroy Lonely, Ken Carson, Homixide Gang Concert to meet
artist
My elevator Pitch:
“You know how music is starting to sound the same with no real creativitiy, well I
make beats. In fact, I have worked with artist already who enjoy the type of music I
make. Here is an usb drive where you can check out some of my beats I think you
may like.”

10. Digital Marketing
Online ID Calc. Scores
Volume: -1
Relevance: 0
Purity: Low
Diversity: -3
Validation: -1.5
Brand Archetype
Archetype: Creative
Description: To express
themselves through doing,
making, or curating. To be
imaginative, creative, and bring
their vision to life

11. Digital Marketing

Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype

Focus Variable(s): Volume & Diversity

Type of Content: Short form content- creating 30 to 60 sec videos that explain my
process of creating
Primary Tools For Distribution: Tiktok, Instagram, and Youtube Shorts - Publish
short form content every other day on these platforms

12. Professional Development
Technical
Mixing & Mastering
Task: Learn from online courses
Org: Waves Creative access
Date: Jan 2025
Playing Piano
Task: Online Learning
Org:Simple Piano
Transferable
Public Speaking
Task: Practice speaking while at work with coworkers
Org:Work
Date: May 2024

13. References
Energy Jobline (2024) Music Engineer/ Producer
https://www.linkedin.com/jobs/view/3789494603/
O Net Online (2024) Poets, Lyricists and Creative
Writers.onetonline.org/link/summary/27-3043.05
King T (2024) Toni King
https://www.linkedin.com/in/toni-king-73b324a5/
Kai Center (2024) Playboi Carti, Destroy Lonely, Ken
Carson, Homixide
Ganghttps://www.google.com/search?q=concerts+in+o
rlando&ibp=htl;events&rciv=evn&sa=X&ved=2ahUKEwi
6gICWwt6DAxXLF1kFHT5SA1gQ5bwDegQIaBAB#fpstat
e=tldetail&htidocid=L2F1dGhvcml0eS9ob3Jpem9uL2N
sdXN0ZXJlZF9ldmVudC8yMDIzLTEwLTI2fDMzMTcwNz
k2NDcxNzMwMjI0MDE%3D&htivrt=events&mid=/g/11v
6708fm1&sxsrf=ACQVn08qXgZrh4ldz5FiUU_s0PJl8RT
npg:1705291578100
Waves Creative Access (2024) From Demo to Master
1-1https://www.waves.com/demo-to-master-1-1-mix-bass-dr
ums?playlist=8f7cc602-85a1-4d5d-8766-c4adaed53463
Simple Piano (2023)
https://join-piano.hellosimply.com/start/createAccount?exp=s
elfer&sitelink=rated&utm_source=main&utm_medium=[%E2
%80%A6]af_adset_id=154935719969&af_ad=68300518342
0&af_ad_id=683005183420?sitelink=rated&utm_source=mai
n&utm_medium=20426025480&utm_campaign=204260254
80&af_click_lookback=30d&c=20426025480&url=https://join-
piano.hellosimply.com/start&af_c_id=20426025480&af_siteid
=&network=g&af_keywords=online%20piano%20lessons&af
_adset=154935719969&af_adset_id=154935719969&af_ad
=683005183420&af_ad_id=683005183420&gclid=CjwKCAiA
qY6tBhAtEiwAHeRopa9q3yQWgkIw20H2vcrVoWoz37P0i4O
f2pilhqAsU6D-pxdNumZ2LRoCdLkQAvD_BwE