Pepsi Company

Information of Pepsi Co fame and success also SWOT analysis

1. Pepsi

2. Pepsi

3. INTRODUCTION Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe

4. History : The modern Pepsi logo has its origins in the 1940s, during World War II Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U.S. patriotism. The cap logo became Pepsi's primary logo around 1945. The logo was redesigned in 1962 as a bottle cap.

5. Products : There are 22   PepsiCo   brands Some are written below :   Pepsi Doritos Quaker Foods Cheetos Mirinda Aquafina Starbucks Pepsi   Max Diet  Pepsi Mountain Dew Lay's Gatorade Tropicana 7 Up

6. Market Structure (Monopoly) Pepsi is not a monopoly. The main competitive force in the market are substitutes .  Soft drinks are cheap. People will only pay a certain amount for this sugar water and it is not a necessity. This is because if Pepsi were to raise their price, people would just buy juice and water: the list is endless.

7. Market Structure (Oligopoly ) The beverage market is particularly a oligopoly with few sellers and many buyers offering slightly differentiated products PepsiCo and Coca Cola particularly offer the same product with slightly different features R.C cola is also their competitor, so a few firms dominate the market and are particularly price makers These companies have been established from a very long time and are therefore achieving economies of scale prohibiting entry of competitors

8. Major Challenges : Threat of Newcomers. Threat of Substitute Products. Bargaining Power of Suppliers. Bargaining Power of Buyers. Rivalry Among Competitors.

9. Competition : Competition The COCA COLA Company has historically been considered PepsiCo's primary competitor in the beverage market In 2005 PepsiCo surpassed Coca Cola in market value for the first time in 112 years Due to PepsiCo policy of mergers, acquisitions, partnerships, takeovers it expanded its base of operations Now less than 50% revenue is made from carbonated drinks About 60% revenue is earned from snacks food and particularly Gatorade and Tropicana

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