Personal Brand Exploration_Brian Price_2024

Brian Prices' Personal Brand Exploration slide.

1. Brian Omarr Price - 05/19/24
BUS119-0
Bachelor’s of Music Business
Personal Brand Exploration

2. Short Term Career Goal: To intern with a music publishing company as publishing administrator.
Specific: Secure an internship position as a publishing administrator with a reputable music publishing company to gain hands-on experience in music
rights management, royalty collection, and catalog administration.
Measurable: Achieve a minimum of three successful project completions, such as cataloging new songs, managing royalty distributions, and assisting
in contract administration, by the end of the internship.
Achievable: Apply to at least five music publishing companies, tailoring each application to highlight relevant skills and coursework, and attend at least
two industry networking events to increase chances of securing an internship.
Relevant: This internship aligns with my career goal of working in the music industry, specifically in music publishing and administration, and will provide
valuable industry contacts and practical experience.
Time-bound: Secure the internship by the start of the summer semester (June 1st), complete the internship program by the end of August, and gain a
reference letter and a portfolio of completed projects by the end of the internship period.
Key Performance Indicator (KPI): Secure three informational interviews with professionals in the music publishing industry by May 1st to gain insights
and advice, measure progress, and increase chances of securing the internship.
Long-term Career Goal: Establish a successful career in the music industry, focusing on music publishing and administration, with the potential to
become a senior executive in a major music publishing company or to start my own music publishing firm.
Career Category: Starting Career

3. Occupation
Music Publishing
PROFESSION
Potential Job Titles:
•Copyright Assistant
•Copyright/Licensing Administrator
•Catalogue Manager.

4. Groups of People Who Use the Services I Provide
TARGET AUDIENCE
Music Artists
Record
Companies
Publishing
Companies
Licensing/
Synch
Companies
Groups I Most
Relate To
Groups I know
People In
Groups I have
Knowledge Of
Groups That
Interest Me
X
X X X
X
X X X
X

5. COMPETITION
Brian PriceJune Benoit
Work Experience:
•1 Year as a Music Publishing Administrator at Creative Music Group
Education
•Music Industry Studies, B.S.
Noteworthy Experience
•Created a hypothetical music publishing company, Kintoto Publishing, as senior
project. Using Quickbooks, June logged in two years worth of theoretical financial
data, researched and created a potential music copyright asset portfolio, and
designed original and unique promotional graphics for her company.
Skills
•Project Management
•Social Media Advertising
Work Experience:
•8 Years as Music Publishing Company Owner/Administrator at Bloclub Music
Publishing
Education
•Student at Full Sail University for B.S. in Music Business
•Certification in Management
•Certification in Customer Service
Noteworthy Experience
•Written, recorded, engineered for rap /hip hop artists Spice 1 and Yukmouth
Skills
•Project Management
•Communication
•Music Production
•Songwriting
•Data Entry
•Artist Management

6. Core Values:
1. Leadership
2. Motivation
3. Growth
4. Power
5. Creativity
Vision:
To become an exceptional music publisher with a proven track record of success in my field.
Guiding Principle: Lead with creativity, motivate growth, and empower through innovation.
Passion:
Music production from start to finish. This includes lyrics, engineering, and releasing music projects as well as publishing administration including
copyrights, royalties, and catalogue management.
Super Power:
Noticing the fine details in things related to music.
IDENTITY
Golden Circle:
Why? To empower music artists and give due credit to songwriters.
How? By administrating and exploring songs using PRO’s and other platforms
created for licensing and writers purposes.
What? Hip Hop Music, Rap Music, R&B Music.

7. PROMISE
As a professional music publisher, I lead and motivate artists and songwriters by fostering
growth and creativity, empowering them to reach their fullest potential and achieve success in
the music industry.
POSITION
Empowering Musical Talent.
PROMISE & POSITION

8. Industry Events
NETWORKING
A3C
Date: October 2024
The A3C Hip Hop Festival in Atlanta, Georgia is a great event where you can
network, learn, create, collaborate, and experiment with the latest hardware
alongside hip-hop’s most influential music industry professionals and producers.
This annual festival is a must-attend for any hip-hop enthusiast looking to stay
ahead of the curve and immerse themselves in the vibrant hip-hop culture.
Mondo.NYC
Date: October 2024
Mondo curates business content and great new music, uniting global music and
tech business innovators and entrepreneurs — startups, legacy companies,
media, academia and government — and helping shape the future of music and
technology. At this year’s conference in October, you’ll experience panels,
networking opportunities, live artist showcases, meet-ups, happy hours and so
much more. If you’re looking for a great NYC music conference, you don’t want to
miss this one.
Elevator Pitch
Hi, I’m Omarr Price, a soon-to-be graduate from Full Sail University with a deep passion for music publishing. I've published hundreds of independent
songs and engineered tracks for west coast legends like Spice 1 and Yukmouth from The Luniz. With over 1000 songs written and released, I bring a
wealth of experience and a proven track record in the music business. I'm eager to bring my expertise and creativity to your team, contributing to the
success of your artists and catalog. Let’s discuss how I can help drive growth and innovation at your company.
Mentorship

9. Online ID Calculator Scores
★Purity Score: Stellar
★Diversity Score: Low
★Validation Score: Low
Brand Archetype
★Archetype: Luminary
★Description: The Luminary is a reliable source for
next-level information. You generously share your
insightful, fact-filled findings and enlighten others.
Goal: To seek truth, knowledge, and understanding.
Values: Clarity, curiosity, intelligence, confidence, wisdom,
truth, critical thinking, and open-mindedness
DIGITAL MARKETING
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Exuding Brand Archetype
Use name consistently in all online communications – and as frequently as
possible. Also, register name as a domain name to amp up your online presence.

10. TECHNICAL
MICROSOFT EDUCATION
•Task: Complete Microsoft Word Excel PowerPoint Course
•Org: UDemy Online
•Date: 07/2024
PROFESSIONAL DEVELOPMENT
TRANSFERABLE
COMMUNICATION EDUCATION
•Task: Complete Teamwork Skills Course
•Org: Coursera Online
•Date: 08/2024
DATA ENTRY CERTIFICATION
•Task: Complete Data Entry Certification Course
•Org: Data Entry Institute
•Date: 09/2024
METADATA EDUCATION
•Task: Complete Metadata Management Fundamentals Course
•Org: UDemy Online
•Date: 10/2024

11. Ditto Music. (n.d.). Music publishing explained for musicians. Ditto Music. https://dittomusic.com/en/blog/music-publishing-explained-for-musicians
Spreadshirt. (n.d.). Three arrow bullseye sticker. Spreadshirt. https://www.spreadshirt.com/shop/design/three+arrow+bullseye+sticker-
D60b404e6b84a7b02471ffd7f?sellable=1nqn2LZnEqUDDX3gz5ey-1459-215
Pinterest. (n.d.). Social media audience crowd silhouette PNG black and white bowling pin brand cartoon computer wallpaper. Pinterest. https://
www.pinterest.com/pin/social-media-audience-crowd-silhouette-png-black-and-white-bowling-pin-brand-cartoon-computer-
wallpaper--379428337358903714/
LinkedIn. (n.d.). June Benoit. LinkedIn. https://www.linkedin.com/in/junebenoit/
iStock. (n.d.). Anonymous man black silhouette with question mark: Incognito male person vector. iStock. https://www.istockphoto.com/vector/
anonymous-man-black-silhouette-with-question-mark-incognito-male-person-vector-gm1442489365-481823422
Symphonic Blog. (2024, January 10). Top music conferences to attend in 2024. Symphonic Blog. https://blog.symphonic.com/2024/01/10/top-music-
conferences-to-attend-in-2024-2/
Simplilearn. (2023, March 3). Why digital marketing is important to your organization. Simplilearn. https://www.simplilearn.com/why-digital-
marketing-is-important-to-your-organization-article
123RF. (n.d.). Man got promoted to higher position. 123RF. https://www.123rf.com/photo_74640878_man-got-promoted-to-higher-position.html
REFERENCES