Personal Brand Exploration For school to help develop my personal brand

My presentation for school

1. Personal Brand Exploration Sicily Reeder Project & Portfolio 1: Week 1 Marketing & Media August 19, 2024

2. Career Category: Starting Career Short-Term Career Goal: Immediately After Graduation, 2024 Get a paid internship to study under someone who works in the marketing and media field of businesses and establishments. After a year of internship, I want to land a job in entry-level marketing for a local/Small business. Long-Term Career Goal: Become a marketing & media manager of a local/small business to help it take off and become something more than what it is. Be an owner and founder of an online company. Caption

3. Profession Possible Job Titles Demand Generation Manager Digital Strategist Out Reach Specialist Occupation Digital Marketing

4. Competition Competitor Profile A:** - **Name:** Jane Smith - **Current Position:** Digital Marketing Specialist at XYZ Agency - **LinkedIn Profile:** [Jane Smith](https://www.linkedin.com/in/janesmith) Cross-Comparison:** **Industry Experience:** - **Jane:** 5 years in digital marketing, experience in SEO, content marketing, and social media management. - **Me:** - **Education:** - **Jane:** Bachelor's in Marketing, Certified in Google Analytics and HubSpot Content Marketing. - **Me:** Certificate in Digital Marketing - **Leadership / Noteworthy Experience:** - **Jane:** Led a successful rebranding project for a mid-sized company, resulting in a 40% increase in lead generation. - **Me:** Manage a local business's social media campaign. - **Skills & Proficiencies:** - **Jane:** Advanced SEO, Google Analytics, PPC, content strategy, and email marketing. - **Me:** Developing proficiency in SEO, Google Analytics, and expanding skills in project management and presentation. - **Overall Online Presence:** - **Jane:** Active on LinkedIn with a high number of endorsements for SEO and content marketing, frequently shares industry insights. - **Me:** Building LinkedIn presence with a focus on local business marketing and sharing relevant content and case studies. 2. **Competitor Profile B:** - **Name:** John Doe - **Current Position:** Digital Marketing Manager at ABC Corp. - **LinkedIn Profile:** [John Doe](https://www.linkedin.com/in/johndoe) **Cross-Comparison:** - **Industry Experience:** - **John:** 8 years of experience with a focus on digital strategy, brand development, and performance marketing. - **Me:** building experience focusing on specific aspects of digital marketing for small businesses. - **Education:** - **John:** Master’s in Digital Marketing, multiple certifications including Advanced Google Ads and Facebook Blueprint. - **Me:** Certificate in Digital Marketing, pursuing additional certifications in SEO and data analytics. - **Leadership / Noteworthy Experience:** - **John:** Managed large-scale digital campaigns for major brands, achieved significant ROI improvements. - **Skills & Proficiencies:** - **John:** Expert in digital strategy, advanced analytics, conversion rate optimization, and high-budget campaign management. - **Me:** Growing expertise in analytics and optimization, focusing on local and small business marketing strategies. - **Overall Online Presence:** - **John:** Strong presence with numerous endorsements for advanced digital strategy and campaign management, regular contributions to industry discussions. - **Me:** Active in building my profile with a focus on practical marketing insights and project successes. Summary **Current Strengths:** - Strong focus on local business marketing - Educational background in digital marketing with ongoing efforts to advance technical skills. **Areas for Improvement:** - Gain more extensive experience in larger-scale digital campaigns and advanced digital strategies. - Expand leadership and noteworthy project experience to match the depth seen in competitors’ profiles. - Enhance overall online presence by actively engaging in industry discussions and sharing more in-depth case studies and insights. By addressing these areas and leveraging current strengths, I can better position myself to compete effectively in the digital marketing landscape.

5. Identity Core Values: Appreciation Equality Ethics Success Vision: To empower local and small-owned businesses to thrive in the digital age by providing tailored, innovative marketing solutions that increase their visibility, engage their community, and drive sustainable growth. Guiding Principle: Prioritize Authenticity and Community Impact in every strategy Passion: local/small businesses Superpower: I am offering a compassionate touch to my work and having a more humane approach when dealing with clients and people for their success.

6. Promise and position Promise To deliver customized, results-driven digital marketing solutions that elevate local businesses’ presence, engage your community, and drive meaningful growth with integrity and authenticity. Position A trusted partner in digital marketing, specializing in empowering local and small-owned businesses with strategies that resonate with the community and achieve measurable results. Combine local insights with cutting-edge digital tactics to help them stand out and succeed in a competitive market.

7. Networking Industry Events and Professional Organizations Event: Digital Summit Date and Location: October 1-3, 2024, in Atlanta, GA Objective: The primary objective is to gain insights into the latest trends and best practices in digital marketing. This event features workshops and sessions led by industry leaders, providing opportunities to learn about emerging technologies, strategies, and tools. Networking with peers and potential clients will also be a key goal. Organization: American Marketing Association (AMA) Date: Ongoing membership (various local chapters and annual conference) Objective: To join a professional network that offers access to valuable resources, industry research, and networking opportunities. AMA provides certifications, professional development, and a platform to connect with other marketing professionals, which will help in staying updated with industry trends and building meaningful relationships. Elevator Pitch “You know how many local businesses struggle to stand out online and attract new customers in a crowded market? Well, what I do is create tailored digital marketing strategies that boost their visibility and drive growth.” Mentorship Mentor Description: I will seek out a mentor who is an experienced digital marketing strategist with a proven track record of helping local businesses grow. Ideally, this mentor would have a background in both strategic planning and hands-on execution and a strong understanding of the challenges faced by small businesses in the digital space. This mentor should also be well-connected in the industry and able to guide navigating trends, overcoming obstacles, and leveraging new opportunities for business growth. Their experience and network will be invaluable in refining my skills and expanding my professional reach

8. Digital Marketing Online ID Calc. Scores Volume: Zero Relevance: Zero Purity: low Diversity: Average Validation: Zero Brand Archetype Archetype: The Girl Next Door Description: Develop solid values, be down to earth, accessible, hard-working, and nice Digital Marketing strategy to improve my Online ID Calculator Scores While following my Brand Archetype Focus Variables: All Type of content: Create videos listing one local business or small business that has great core values and is very involved with its community: would do around 2 videos every week. Blog- Make a blog listing all of the great things that the local businesses have done in the community and let the viewers get a more personal look at how that business came to be. Tools For distribution: TikTok and FaceBook- I would use these to promote the content I’m creating for the locally owned businesses, Reach out to other marketers who are In the same field so that we could collaborate on better ways to reach our goals.

9. Professional developement Technical Skills Skill: Search Engine Optimization (SEO) Task: Complete an advanced SEO certification course. Organization: SEMrush Academy or HubSpot Academy Due Date: December 31, 2024 Skill: Data Analytics and Reporting Task: Develop proficiency in Google Analytics and create a comprehensive report analyzing campaign performance. Organization: Google Analytics Academy Due Date: January 31, 2025 Transferable Skills Skill: Project Management Task: Lead a digital marketing project from inception to completion, managing timelines, budgets, and team coordination. Organization: Project Management Institute (PMI) Due Date: February 28, 2026 Skill: Communication and Presentation Task: Present a detailed digital marketing strategy to a client or team, including rationale and expected outcomes, and receive feedback. Organization: Toastmasters International Due Date: March 15, 2026 Summary: Technical Skills: SEO Certification Course: Enhance expertise in optimizing search engine rankings and strategies. Data Analytics: Develop skills in analyzing and interpreting marketing data to make informed decisions. Transferable Skills: Project Management: Improve ability to manage and execute projects effectively, including planning and resource management. Communication and Presentation: Strengthen skills in delivering clear, compelling presentations and communicating strategies effectively. Completing these tasks through the specified organizations will help bridge gaps in skills and prepare for career advancement in digital marketing.

10. References Gupta, S. (2022, March 11).  21 Digital Marketing jobs [ Who Does What in 2024]  [Review of  21 Digital Marketing jobs [ Who Does What in 2024] ]. Springboard; Sakshi Gupta. https://www.springboard.com/blog/business-and-marketing/digital-marketing-titles/ ‌ Home . (2024). Digitalsummit.com. https://www.digitalsummit.com/atlanta ‌ Events Archive . (n.d.). American Marketing Association. https://www.ama.org/events/?event_type=all ‌ Girl/Guy Next Door Brand Archetype - Kaye Putnam | Psychology Brand Strategy . (n.d.). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-everyman/ ‌ SEO Training Courses: Best Free SEO Courses with Certification . (n.d.). Semrush. https://www.semrush.com/academy/courses/seo/ ‌ [GA4] Enroll in Analytics Academy courses on Skillshop - Analytics Help . (2019). Google.com. https://support.google.com/analytics/answer/15068052#zippy= ‌ PMI. (2023).  PMI | Project Management Institute . Pmi.org. https://www.pmi.org/ ‌ ‌toastmasters. (2018).  Toastmasters International -Home . Toastmasters.org; IP. https://www.toastmasters.org/ ‌