Personal Brand Exploration ppt.- Ronnie Jones

Powerpoint for Portfolio Project

1. Personal Brand Exploration Ronnie Jones Project & Portfolio 1: Personal Branding Sportscasting April 15, 2024

2. Career Goals: Changing Careers Long-term Goals (2034) Work for a major sports corporation like ESPN or Fox Sports. *Look for hiring and reach out to people at school with connections for openings. *Look for partnerships with my YouTube channel that by this time I should have a nice following. Short-term Goals: (2028) After graduation in 2025 I want to have a YouTube channel up and running. Land a job at a high school or college close by to cover their sports teams. *Call 10-15 local or close by high schools and colleges *Connect with AD’s on LinkedIn, fill out applications for openings for sportscasters or commentators.

3. Profession Occupation Sportscasting Potential Job Titles: * Sportswriter * Sports Editor * Reporter Source: ResumeWorded

4. Target Audience Recruiters & Hiring Managers at DSM Source: Book Yourself Solid

5. Competition Ronnie Jones Work Experiences: *2 years basketball and football trainer/coach for DNG Enterprise Education: *Currently enrolled in Sportscasting, B.S. at Full Sail University Noteworthy Experience: *Years of playing and coaching sports Skills & Proficiencies: *Public Speaking -0 endorsements *Sports Coach -0 endorsements *Leader -0 endorsements Overall Online Presence: *Non-existent Avon Thomas Work Experiences: *Journalism 6+ years for multiple companies *Video Coordinator 2+ years at Louisburg High Education: *Journalism, B.A. at St. Augustine’s University Noteworthy Experience: *Sideline reporter and social media for Raleigh Firebirds Basketball *Show Host Skills & Proficiencies: *Journalism -0 endorsements *Writing -0 endorsements *Video Production -0 endorsements Overall Online Presence: *Headshot photo, 32 connections, Grade: Average 50 out of 100 Source: LinkedIn

6. Identity Guiding Principles: Creating other sport reporting avenues and ways of expressing passion for sports. Core Values : 1.Ambition 2.Empathy 3.Expressiveness 4.Learning 5.Versatility Conceptual Materials: Start With Why, Core Values Discovery Exercise Vision: To inspire kids of all backgrounds to get into sportscasting and chase their dreams. Passion: Debating sports Superpower: Ability to draw people in and bring out their argumentative side. Golden Circle: Why? Bring more diversity of ways to report sports. How? Reporting sports in more of an electrifying way. What? Reporting Sports

7. Promises & Positions Promise To help elevate Delaware sports medias by inspiring kids of all backgrounds to get into sports media by my videos and coverage about sporting teams here in Delaware. Position Electrifying sports coverage

8. Networking Industry Events * Delaware Sports Summit & Career Fair *April 25,2024, 12PM, Free * Objective : To meet professionals in the industry and ask them questions for my YouTube shorts as well as apply for positions or internships. *Washington Nationals Career Fair *May 8, 2024, 4pm-7pm, Tickets $45-$95 * Objective : To meet professionals in the industry and ask them questions for my YouTube shorts as well as apply for positions or internships Elevator Pitch There’s many people, especially kids who want to get into the sports industry as sportscasters but don’t know how. By creating my YouTube channel and working for a company I can show them the way and bring a more modern and electrifying way of bring sports news to the world and creating opportunities for those who are interested to come on my platform to create content. Mentorship To find someone who is driven, energetic, dedicated and knowledgeable in the sports industry to grow under and expand my craft in the sport coverage industry. Source: Teamworkonline

9. Digital Marketing Online ID Calc. Scores *Volume: -5 *Relevance: .5 *Purity: 0 *Diversity: -3 *Validation: -1.5 Brand Archetype *Archetype: Creator *Description: S eeing the world in a different light and that from the views I see through my eye’s, others are inspired by or, immerse themselves into. Digital Marketing Strategy to Improve Online ID Calculator Score While Exuding Brand Archetype *Focus Variables: Volume, Diversity, and Validation *Types of Content: Podcast– Create electrifying sports episodes about 15-20 minutes addressing current sports news and opinions backed by facts about 2 times per week on YouTube. *Primary Tools for Distribution: YouTube and Facebook- promote snippets of my content on Instagram to get my following on there to check out my Facebook and YouTube full content coverage. Post links on LinkedIn for those who are following me. Conceptual Materials: Kaye Putnam, Content Marketing Institute, Career Blast

10. Professional Development Technical Music Editing Software *Task: Get on Adobe Audition and complete course run-throughs. *Org: Adobe Audition *Date: April 2024 Data base user interface and query software *Task: Get on Microsoft Access and compete software run-throughs. *Org: Microsoft Access *Date: May 2024 Transferable Speech Clarity *Task: Join Toastmasters Club here in my state, attend events and participate. *Org: Toastmasters *Date: May 2024 Oral Expression *Task: Buy Speechcraft Digital Bundle and go through the course. *Org: Toastmasters *Date: June 2024 Source: Toastmasters, Onetonline

11. References https://www.theringer.com/2020/5/18/21262164/the-future-of-the-nba-the-power-of-family-and-the-glory-of-broadcasting-with-ernie-johnson-jr https://www.thenation.com/article/culture/stephen-a-smith-memoir-review/ https://www.espn.com/video/clip/_/id/12118361 https://www.tmz.com/2023/01/04/shannon-sharpe-returns-undisputed-confronts-skip-bayless-damar-hamlin-tweet/ https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 https://resumeworded.com/career-profiles/sports-reporter-career-profile https://yellowjackets.cedarville.edu/news/2016/3/14/general-cu-athletics-welcomes-espns-chris-broussard.aspx?path=gen https://www.linkedin.com/in/avon-thomas-59547a246/ https://www.cbs42.com/sports/deion-sanders-set-to-become-jackson-states-football-coach/ https://simonsinek.com/golden-circle/ https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_4_4/ee974c51-bf9e-4eac-b157-6350d0fdbc4b/CoreValuesExercise.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240419%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20240419T182124Z&X-Amz-Expires=3600&X-Amz-Signature=696414c6f16c04e58dd8a879bcdf3588234501926eca916da160413a24943645&X-Amz-SignedHeaders=host&response-content-disposition=inline%3B%20filename%3D%22CoreValuesExercise.pdf%22&x-id=GetObject https://www.marca.com/en/nfl/2023/02/17/63efc74346163f46848b45e9.html https://www.businessinsider.com/shaquille-oneal-math-nba-on-tnt-kenny-smith-gas-money-2018-4 https://circle-decagon-rg2b.squarespace.com https://www.eventbrite.com/e/2024-washington-nationals-career-fair-tickets-866618979697?aff=oddtdtcreator https://www.teamworkonline.com/pages/events https://nypost.com/2022/05/17/kevin-harlan-furious-over-viral-odell-beckham-jr-broadcast-moment/ https://www.onetonline.org/link/summary/27-3011.00 https://www.toastmasters.org/shop/8600--Speechcraft-Digital-Bundle https://www.denverpost.com/2021/02/05/cbs-brown-10th-super-bowl-pregame-show/ https://www.youtube.com/watch?app=desktop&v=5RGJXED9j3I