Personal Brand Exploration Presentation.pdf

The Personal Brand Exploration Presentation outlines Ray Rich’s career as a Christian musician, videographer, and entrepreneur. It details his goals to create faith-based music, perform, seek sponsorships, and establish Ray Rich Music and Kingdom Coming Productions. The presentation also includes a digital marketing strategy and crucial skills like SEO and public speaking, positioning Ray as a unique voice in Christian music.

1. Personal Brand Exploration
Ray Richardson Jr
Project & Portfolio I: Week 1
Music Business
February 11th, 2025

2. Career Category: Entrepreneurial Ventures
Short Term Career Goal: After Graduation, 2027
• Book multiple paid performances, video shoots, sponsorships around the tri-cities
in Michigan.
• Connect with current and potential fans/supporters to help spread brand awareness
about Ray Rich the musician and videographer.
Long Term Career Goal: (2028)
• Establish Ray Rich Music as a Label, for up and coming christian musicians.
•Establish Kingdom Coming Productions as one of the top production
companies.
https://www.mindtools.com/a4wo118/smart-goals

3. Profession
Occupation
•Musician
•Live Performer
•Poet
Potential Job Title
•Songwriter
•Audio Engineer
•Videographer
•Video Editor
onetonline.org/link/summary/27-2042.00

4. Target Audience
oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Gender
Men:75.9%
Women:24%
Ages:
18-24: 22.5%
25-34: 45.5%

5. Competition
Bryson GrayRay Rich
https://lawire.com/gospel-rapper-ray-rich-shares-the-major-inspirations-behind-his-music/
•Recognized for publishing conservative opinion pieces, Christian faith videos, and music
recognized for publishing conservative opinion pieces, Christian faith videos, and music on his channel.
•The music video for his song "GUN TOTIN' PATRIOT" has accumulated over 3 million views. 
•Bryson first began his music career at 9 years old when he started going to his father's recording
Studio.
•Bryson Gray has stated that his grandmother was a Black Panther. His father is an English
teacher.
•Published in LA Wire Article .
•Still local and working on brand awareness and building a buzz.
•Does freelance videography and editing.
•In a trendy market where there’s not a lot of artist creating truth music.

6. Identity
Core Values:
1. Faith
2. Love
3. Kindness
4. Honesty
5. Self Control
Vision: Leading lost souls to Christ
Guiding Principal: Spiritual Healing, Trauma and those looking for true peace and rest.
Golden Circle:
Why? To help save lost souls from hell and share the love and grace of Christ
How? Speaking biblical truth, facts and wisdom.
What? Create music with a message .
Passion: Helping others achieve their goals
Superpower: Unique style and voice making music
https://simonsinek.com/golden-circle/

7. Promise & Position
•I help save lost souls by creating music rooted in
the truth of Jesus and the Bible,?
•Position: Music With A Message
https://learning.oreilly.com/library/view/positioning-the-battle/9780071705875/ch01.html

8. Networking
Industry Events
•2025 SXSW (South by Southwest)
•August 10-15 Austin, Texas
•Objective: Reach out to event manager and book a live performance
•Gospel Fest 2025
•August 10th, 2025
•Objective: Book a live performance and network with vendors.
Elevator Pitch: Today all music sounds the same, mumbling and rambling with no substance. At Ray Rich Music, I create music that goes
beyond just sound—it’s about purpose, faith, and transformation. Every track is rooted in the truth of Jesus and the Bible, with a mission to
inspire, uplift, and most importantly, save lost souls.
Mentorship: I will reach out to my friend Øcean Davis (Demar). He graduated form full sail and is doing big things with his career. If it was
not for him I would not be learning the business and constantly shooting in the dark when releasing music.
https://www.sxsw.com/

9. Digital Marketing
Online ID Calculator. Scores
•Volume: Zero
•Relevance: Greater than zero
•Purity: 83%
•Diversity: Greater than zero
•Validation: Less than zero
Brand Archetype
•Archetype: The Sage Archetype
Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype
•Focus Variable(s): Zero & Validation.
•Type of Content: New music, Social media marketing and content. Niching down in my market and music videos
•Primary Tools for Distribution: DistroKid for all streaming platforms. Youtube, Instagram, TikTok, Facebook.
•Description: Possess innate advantages that
set you apart. Wisdom and intelligence are
your guiding lights. Your brand serves as a
beacon of insight, empowering others with
knowledge and guidance.
https://www.kayeputnam.com/brand-archetype-sage/

10. Professional Development
Technical Transferable
SEO:
Task: Learn and complete SEO foundations With action items.
Org: Linkedin Learning
Date: February 2025
Task: Complete Business writing course with action items.
Org: Linkedin Learning
Date: March 2025
Task: Watch videos on public speaking
Org: Ted Talks & Linkedin Learning
Date: February 2025
Professional Writing:
Public Speaking:Social Media Marketing:
Task: Learn & complete social media marketing courses
Org: Linkedin Learning, Youtube, Masterclass
Date: March 2025
oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1

11. References
Rayrichmusic. (n.d.). Ray Rich Music. Instagram.
Retrieved February 12, 2025, from https://
www.instagram.com/rayrichmusic/
Bell, S. (2022). SMART Goals.
from https://www.mindtools.com/
a4wo118/smart-goals
Brysoncreates. (n.d.). Bryson Creates. Instagram. Retrieved
February 12, 2025, from https://www.instagram.com/
brysoncreates/?hl=en
Port, M. Wallace, J. (2013). The Book Yourself
Solid Red Velvet Rope Policy from oreilly.com/
library/view/book-yourself-solid/
9781118611357/9781118611357c2.xhtml#c02_level
1_1
ONETOnLine.Org Updated (2024). Summary
Report for 27-2042.00 Musicians & Singers.
From onetonline.org/link/summary/27-2042.00
Los Angeles Wire Staff. (2022, August 22). Gospel
rapper Ray Rich shares the major inspirations behind his
music. Los Angeles Wire. https://lawire.com/gospel-
rapper-ray-rich-shares-the-major-inspirations-behind-his-
music/
Sinek, S. (n.d.). The Golden Circle. Simon Sinek.
Retrieved February 12, 2025, from https://
simonsinek.com/golden-circle/
Ries, A. Trout, J. (2001). What positioning is all about
https://learning.oreilly.com/library/view/positioning-the-
battle/9780071705875/ch01.html
SXSW. (n.d.). SXSW Conference & Festivals.
Retrieved February 12, 2025, from https://
www.sxsw.com/
Putnam, K. (n.d.). Sage brand archetype. Kaye Putnam.
Retrieved February 12, 2025, from https://
www.kayeputnam.com/brand-archetype-sage/