Personal Brand Exploration, Project and Portfolio 1

Sports Marketing and Media

1. Logan Heaton, September 10th, 2024
Personal Brand Exploration
Project and Portfolio 1: Personal brand
Sports Marketing and Media

2. Career Goals
Short term Long term
September 2025 (21st birthday)
Test for Pyrotechnic license
Category: Starting career
2028
Establish social media team for firework company
Take practice tests

3. Profession
Occupation: Digital Marketing
•Possible job titles
•Photographer
•Graphic designer
•Marketing manager

4. Target Audience

5. Competition

6. Identity
Core values
•Boldness
•Optimism
•Reputation
•Trustworthiness
•Wisdom
Passion
Pyrotechnics
Golden Circle
Vision
Guiding Principle
Super Power
Create content that
viewers can feel like they
experience first hand
Why
To have others enjoy my
work as much as I do
How
Creating content for
people that want a first
hand experience
What
Fireworks and other pyro
Work Hard - “Don’t dream about
it, make it happen.”
Enhancing an
experience with my
ability to make the most
of a moment

7. Promise & Position
Promise Position
I make content for
viewers who want a first
hand experience with
firework and pyrotechnic
companies
The ability to enhance
the moment and create
a memorable
experience

8. Networking
Two events:
CobraCon
April 10-12 2025,
Muncie, Indiana
PGI convention
August 3-9,
Brainerd, Minnesota
Elevator Pitch
Have you ever wanted to
experience an in depth and
behind the scenes look of what
goes on before and during a
firework show? I had the same
questions so I found out for
myself and now you can see
too! I create photos and videos
of firework shows and the
efforts put into them to make
them happen
Mentorship
I would love a mentor that has 10+ years experience with a pyro license, as well
as experience with social media and running a social media account.

9. Digital Marketing
Online ID Scores Archetype
Plan to Improve
Hero
A Hero displays the value of
hard work and discipline. A
hero may be stubborn and
ignorant, but they are never
afraid to work towards their
goals
Volume: High
Relevance: High
Purity: Low (27%)
Diversity: Low
Validation: Average
Focus Variables: Purity and Validation
Type of content: Pictures and videos
Platforms: YouTube, Instagram, TikTok
Uploading entire videos to YouTube, uploading
edited cuts of those videos to TikTok and Instagram

10. Professional Development
Technical Transferable
Special Effects License (SEO)
Texas Department on Insurance
September 2025
Flame Effects License (FEO)
Texas Department of Insurance
September 2025
Attention to detail
LinkedIn Learning
October 2024
Write in cursive
consistentcursive.com
October 2024

11. References
•Bell, S. (n.d.). SMART Goals. Mind Tools. Retrieved September 15, 2024, from https://www.mindtools.com/a4wo118/
smart-goals
•(n.d.). Individual Application for a Pyrotechnic, Special Effects, and Flame Effects Operator’s License. Tdi.Texas.gov.
Retrieved September 15, 2024, from https://www.tdi.texas.gov/forms/sfmfireindustry/sf045fwkindapp.pdf
•(n.d.). Cobra-Con 2025. Cobra-Con. Retrieved September 15, 2024, from https://cobra-con.com/
•(n.d.). Annual Convention. Pyrotechnics Guild International Convention. Retrieved September 15, 2024, from https://
pgi.org/pages/annual-convention/
•Putnam, K. (n.d.). Discover Your Brand Archetype and Unleash Your Brand’s True Potential. Kaye Putnam. Retrieved
September 15, 2024, from https://www.kayeputnam.com/brandality-quiz/
•(n.d.). Logan Heaton, LinkedIn. LinkedIn. Retrieved September 15, 2024, from https://www.linkedin.com/in/logan-
heaton-506999322/
•(n.d.). Leading through listening. LinkedIn Learning. Retrieved September 15, 2024, from https://www.linkedin.com/
learning/listen-to-lead/leading-through-listening?u=50813145