Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx

Personal Brand Exploration
Ingrid Selk
Project & Portfolio I

1. Project & Portfolio I: Week 1 Digital Marketing 13 January 2024 PERSONAL BRAND EXPLORATION Ingrid Selk

2. Career Category: Career Change/Entrepreneurial Ventures GOALS: Short Term Goal: Build my name within the comic art industry as both an artist and marketing professional Connect with 25 artists at conventions and through existing connections and follow up with promotional message via social media accounts by December 31, 2024 Long Term Goal: Become the go-to expert for existing and up-and-coming comic artists to promote their work and achieve their goals as artists.

3. PROFESSION: OCCUPATION : Digital Marketing POTENTIAL JOB TITLES : Advertising and Promotions Manager Marketing Manager Market Research Analyst and Marketing Specialist Source: ONET OnLine

4. TARGET AUDIENCE: Artist Reps, Artist Sponsors, Comic Artists Source: Book Yourself Solid

5. COMPETITION: Dusti Tramontano Work experience: 8 years marketing experience, 2 years as fandom marketing creator for Fan Expo HQ Education: Marketing, Brand Engagement and Promotion Concentration Noteworthy Experience: Worked as Scheduling Coordinator for iHeart Media for 3 years Skills and Proficiencies: Social Media, 11 endorsements Social Media Marketing, 2 endorsements Overall Online Presence 387 connections, detailed profile, active on social media Score: Good Ingrid Selk Work experience: 1.5 years of customer service within custom email marketing design company Education: Currently enrolled in Digital Marketing, B.A. at Full Sail University Noteworthy Experience: published comic colorist part of a guest artist team with Fan Expo HQ Skills and Proficiencies: no significant noticeable skills pertaining for future career Overall Online Presence 33 connections, adequate profile, not active on social media Score: Poor Source: LinkedIn

6. IDENTITY: CORE VALUES : Integrity Personal Growth Encouragement Accountability Passion VISION : Increase attention to, sales for, and promotion of comic art and artists GUIDING PRINCIPLE : Celebrate what makes each artist divinely special through encouragement, connection, and support. PASSION : Comic and Pop Culture Art SUPER POWER : Creative expression through words and imagery GOLDEN CIRCLE : Why? Developing the individual value of comic artists within the pop culture community How? Helping artists follow their passion and grow their network of fans and fellow professionals through social media, industry connections, and self-promotion. What? Digital marketing for comic and pop culture artists Conceptual Materials: Start With Why, Questions to Help Discover Your Vs and Ps

7. PROMISE & POSITION: Promise: I help comic and pop culture artists with marketing plans to garner the attention they need to become a successful published comic artist by connecting them with a growing fanbase and industry professionals. Position: Growth in Creativity

8. NETWORKING: MEGACON Orlando 2024 February 1-4 in Orlando, FL Objective: Make artist connections and discuss their struggles with self-promotion and marketing to develop a plan to potentially grow their artist label. MENTORSHIP: Seeking comic art or convention industry professional with experience marketing and producing social media content for up-and-coming artists. RangerStop & Pop Atlanta 2024 June 21-23 in Atlanta, GA Objective: Connect with talent agents and celebrities to build network that can be shared with upcoming artists. ELEVATOR PITCH: You know how hard it is to get your art noticed by the right people to become a successful published artist? Well, I can help you make the right industry connections to get picked up by a publisher and I can help you to market yourself to grow your fanbase. After less than two years as a professional comic artist, I have 7 published comics already under my belt, am being looked at by Marvel and DC Comics, and have a network of celebrities and talent agents at my fingertips. I can use my knowledge and connections to help you gain the notoriety that your art deserves. Source: MEGACON Orlando, RangerStop & Pop Con Atlanta

9. DIGITAL MARKETING: ONLINE ID CALCULATOR SCORES: Volume: Average Relevance: Average Purity: High Diversity: Low Validation: Low BRAND ARCHETYPE: Archetype: Creator Description: This archetype relies on creativity and imagination to build a brand. We creators are know for seeing the world through a different light and expressing ourselves vividly and artistically. DIGITAL MARKETING STRATEGY TO IMPROVE ID SCORES AND EXUDE ARCHETYPE: Focus Variables: Diversity & Validation Type of Content: Social Media posts highlighting current, upcoming, and completed projects as well as upcoming convention schedules and availability of products online. Convention videos and pictures when available to be featured on social media site. Primary Tools for Distribution: FaceBook, Instagram, YouTube - post promotional material featuring artist’s work with regular updates on what their fans can look forward to. Conceptual Materials: CareerBlast, Kaye Putnam, BrandYouSelf

10. PROFESSIONAL DEVELOPMENT: TECHNICAL : SEO Task: Complete SEO Foundations Course Organization: LinkedIn Learning Date: March 2024 Google Analytics Task: Complete Google Analytics Quick Start Course Organization: LinkedIn Learning Date: December 2024 TRANSFERABLE : Social Media Task: Complete Content Creation: Strategy and Tools Course Organizations: LinkedIn Learning Date: June 2024 Ecommerce Task: Complete ECommerce Fundamentals Course Organizations: LinkedIn Learning Date: September 2024 Source: ONET OnLine, LinkedIn Learning

11. REFERENCES 11-2011.00 - Advertising and Promotions Managers . (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2011.00 11-2021.00 - Marketing Managers . (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/11-2021.00 13-1161.00 - Market Research Analysts and Marketing Specialists . (n.d.). ONET OnLine. Retrieved January 10, 2024, from https://www.onetonline.org/link/summary/13-1161.00 31 Types of content we crave [Infographic] . (2016, June 24). Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-infographic/ Batesole, B. (2020, December 17). Unlock the power of Google Analytics - Google Analytics Quick Start [Video]. LinkedIn. https://www.linkedin.com/learning/google-analytics-quick-start/unlock-the-power-of-google-analytics?u=50813145 Booth, D. (2022, May 5). Leveraging search to accomplish your business goals - SEO Foundations [Video]. LinkedIn. https://www.linkedin.com/learning/seo-foundations-14828080/leveraging-search-to-accomplish-your-business-goals?u=50813145 Creator Brand Archetype | Psychology Brand Strategy . (2023, December 15). Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/ MEGACON Orlando I A huge four day weekend offering exciting family-friendly attractions, magical events, and incredible celebrities! (n.d.). https://fanexpohq.com/megaconorlando/ Online Reputation Management (2020 Guide) | BrandYourSelf . (n.d.). BrandYourself.com. https://brandyourself.com/online-reputation-management Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling . O’Reilly Online Learning. Retrieved January 10, 2024, from https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Port, M. (2013, March). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling . O’Reilly Online Learning. Retrieved January 10, 2024, from https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c3.xhtml#c03_level1_1 Questions to Help Discover Your Vs and Ps . (n.d.). https://fso-lms4-immortal-assets.s3.us-east-1.amazonaws.com/458/2024_1_5/5a68b6b3-13d8-4130-872b-26a99765f016/BoldQuestions_DiscoverVPs.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIARE7PEONU35M5ITYW%2F20240115%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20240115T011501Z&X-Amz-Expires=3600&X-Amz-Signature=c915139470fd2ed8abe7def4dd5fad62822e3e2e5de060f5b889ae322236dd52&X-Amz-SignedHeaders=host&response-content-disposition=inline%3B%20filename%3D%22BoldQuestions_DiscoverVPs.png%22&x-id=GetObject RangerStop & Pop Con Atlanta | Power Rangers, Anime and more | Atlanta, GA . (n.d.). Rangerstop & Pop. https://www.rangerstopatlanta.com/ Rauland, P. (2023, July 3). Start your online store - Ecommerce Fundamentals [Video]. LinkedIn. https://www.linkedin.com/learning/ecommerce-fundamentals-22614472/start-your-online-store?u=50813145 Selk, I. Ingrid Selk LinkedIn Profile . (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/ingrid-selk-7216b658/ Simon Sink [Simon Sinek]. (2011, July 5). Simon Sinek: How great leaders inspire action [Video]. YouTube. Retrieved January 12, 2024, from https://www.youtube.com/watch?v=7zFeuSagktM Sinek, S. (n.d.). The Golden Circle - Simon Sinek . Simon Sinek. Retrieved January 12, 2024, from https://simonsinek.com/golden-circle/ Tramontano, D. Dusti Tramontano LinkedIn Profile . (n.d.). LinkedIn. Retrieved January 10, 2024, from https://www.linkedin.com/in/dustitramontano/ Yung, J. (2022, March 25). Learning content creation strategy and tools - Content Creation: Strategy and Tools [Video]. LinkedIn. https://www.linkedin.com/learning/content-creation-strategy-and-tools/learning-content-creation-strategy-and-tools?u=50813145