Personal Brand Exploration WWWWWWWWWWWW

My name is Wesley Bartlett and I am a student at Full Sail University in the Sports Marketing and Media Program

1. Wesley Bartlett 2/11/25
Personal Brand Exploration
Project & Portfolio I / Sports Marketing & Media

2. Career Goal
Career Catagory:
Short Term: (Immediately after graduation) I will be a part of
a sports team’s media team organization, either college or
professional, or will be hired to be a music artist’s personal
photographer/videographer.
Long Term (2035): I will be working for a pro athlete as a
personal photographer/videographer.
Be a part of a movie-making production team. (Very broad)
Filmer, Producer, Director

3. Profession
Occupation: Sports Marketing & Media
•Job Title 1: Content Creator / Social Media Influencer
•Job Title 2: Producer/Director
•Job Title 3: Tech Engineer

4. Target Audiance
F
NBA MusiciansWeddingsRestaurants DealershipsReal Estate

5. Competition
Wesley Bartlett Billy Stier
•Work Experience: Worked as a freelance
Photographer/Videographer for the past 2 years.
Attended over 100+ Sports tournaments and created a
reputable image on social media. (Instagram, TikTok,
Youtube, etc)
•Education: Currently enrolled in the Sports Marketing
& Media program for my B.A. at Full Sail University
•Noteworthy Experiences: Internship for the PHX
Suns in 2024, 2024 Statechampship, Attended over
100+ Sports tournaments, Did photography for Senior
Pictures, Recorded Real estate promotion Video for a
company, and music videos.
•Skills & Proficiencies: Creating high-quality, creative,
and authentic content. Determined and inspired to
always get better and provide my best.
•Overall Online Presence: Over 5000 Followers
combined on social media platforms. 100+ Media
conections.
•Work Experience: Sports Photographer (Freelance) |
Jun 2022 – Present Provides sports photography
services for high school and college athletes.
Captured and organized photo and video highlights of
30+ Miami high school sports games. Produced
content for social media and expedited distribution.
•Education: Currently enrolled in the Sports Marketing
& Media program for my B.S. at Full Sail University
•Noteworthy Experiences: Contributed to NCAA DII
Tennis Championships coverage.Created sports media
content for Full Sail University projects.Covered Miami
Norland’s 5A State Championship win for 305 Sports.
•Skills & Proficiencies: Sports Photography,
Videography, Production, Social Media Management,
Communication, & Organization
•Overall Online Presence: Active on Instagram and
LinkedIn, highlighting sports media projects.

6. Identity
Core Values
•Quality Content
•Dedication
•Loyalty
•Creativity
•Authenticity
Passion
Telling stories with my
creative ability through
content creation
The Golden Circle
How?: Creating content for social media
What?: Content Creator
Why?: Creativity, dedicaton are something
that I live by
Vison
To displays content that is
considered art and
reconized
Super Power
Telling a story through my
content with my
style(vibrant, fast, high
quality)
Guiding Principles
•Be flexible, creative, and
innovative

7. Promise and Position
Promise
I promise to provide high-quality, authentic content that does not just tell a story
but allows the audience to feel connected.
Position
Movie Maker

8. Networking
Pitch
Most social media nowadays is
repetitive and oversaturated. I can
use my skillset to provide quality
content for viewers that is different,
vibrant, and inspiring. I have
supplied 100+ media pages on
social media, growing over 1 million
total views.
Mentorship: A man by the
name Jake Perper. Was one of
my earliest mentors and I plan
on reuniting later in my career.
Industry Event
•Univesity of Kentucky or UNC media Team
Feb, 2026
OBJ: Show my talents on the big stage and grow
connections with the players
•Houston Rocket Internship
Jan, 2027
OBJ: After attending my previous industry event I
will be hired my a nba team with the connection
from collage

9. Digital Marketing
•Volume: Less than 0
•Relevance: Zero
•Purity: 7%
•Diversity: Greater than 0
•Validation: Less than 0
Brand Archetype
Innovation(Creator)
Creator brand archetypes are innovative,
creative, and have deep visions. They go
above and beyond to stand for what
they believe in and aren’t afraid to go in
the opposite direction society goes.
They are strong and innovative but fear
conformity and familiarity.
Digital Marketing Strategy
I will produce high-quality, vibrant, fast-paced,
and slow-paced content that tells a story like no
other. I am very familiar with the algorithms on
social media to help produce the most attraction
• Activity
• Relevance
• Engagement
Main Target: Diversity
Online Calc Scores

10. Professional Development
Technical Skill Set
•Increased Creativity
•Personal Growth
•Enhanced Efficancy
•Problem Solving
Transferable Skill Set
•Time Managment
•Adaptivity/Flexiblity
•Emotional Intellagance
•Adaptation
Collaborated Work
Work on a 2025 recap video with
other creators in Florida.
(ClipsBywes, VisionzByAustin,
FilmedByRicky, DaggShoots)
Date: December 2025
Meditation
As I am a very stressed person,
being able to take care of my
mentle health is very important.
Date: February 2025

11. Resources
•https://www.instagram.com/visionzbyaustin/
•https://www.instagram.com/daggshoots/
•https://www.instagram.com/filmedbyricky/
•https://www.instagram.com/shoottheshotsmedia/
•https://www.instagram.com/clipsbywes/
•https://www.nba.com/suns/
•https://www.uky.edu/
•https://x.com/thehoopvibe
•https://www.pathofbliss.com/weekends?
utm_source=events%20campaign&utm_medium=PPC&utm_campaign=events%20ppc%20campaign&gad
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