Personal Brand ExplorationPersonal Brand Exploration

Personal Brand Exploration

1. Personal Brand ExplorationPersonal Brand Exploration
Aug 14, 2024
Tomika Bryan Tomika Bryan
Project & Portfolio 1. Personal BrandingProject & Portfolio 1. Personal Branding
Music BusinessMusic Business

2. GOALS
Career Category : Starting CareerCareer Category : Starting Career
Short Term Goal: Immediately After Graduation
2025
Short Term Goal: Immediately After Graduation
2025
Secure an entry-level position as an
administrative assistant at Empire Records
and collaborate with artists on the Empire
Records roster, co-producing song
arrangements for studio albums, live
performances, and tours.
Secure an entry-level position as an
administrative assistant at Empire Records
and collaborate with artists on the Empire
Records roster, co-producing song
arrangements for studio albums, live
performances, and tours.
Long Term Goal 2035 - Own my own
subsidiary record label underneath
Empire Records and also own my own
publishing company under Rose Culture
Productions
Long Term Goal 2035 - Own my own
subsidiary record label underneath
Empire Records and also own my own
publishing company under Rose Culture
Productions
Long Term Goal 2035Long Term Goal 2035

3. Potential Job Titles
Recording Artist
Music Composer
Lyricist Songwriter
ProfessionProfession
OccupationOccupation
Singer Songwriter Singer Songwriter

4. Record
Labels
Music
Publishers
Production
Companies
TV & Film
Studios
Music
Licensing
TARGET AUDIENCE
Both major and
independent record
labels often seek
singer-songwriters to
sign new talent,
especially those
whose music aligns
with their brand or
target audience.
Companies that
focus on the
licensing and
distribution of music
may look for
talented singer-
songwriters to create
original songs and
secure rights for
their clients.
Music production
companies and
studios often hire
singer-songwriters to
create and record
tracks for albums,
film scores,
advertisements, or
other media projects.
These employers may
seek singer-
songwriters to create
original music for
soundtracks,
commercials, or
promotional
materials,
particularly if their
style fits specific
themes or narratives.
Firms that specialize
in licensing music for
commercials, film,
and video games may
look for original
compositions from
singer-songwriters to
diversify their
catalog.

5. Sean CarterSean Carter Tomika BryanTomika Bryan
Work Experience - rapper songwriter, founder
of roc-a-fella records, successful albums,
rocawear, tidal
Education - Highschool Diploma & Self
Education
Noteworthy Experience - Served as President
of Def Jam Records from 2004-2007, Founded
Roc Nation Sports in 2013, Published a book
entitled “Decoded” in 2010
Skills and Proficiencies - 24 Grammy Awards,
Songwriter Hall Of Fame
Overall Online Presence - Strong Linkedin
profile, Personal Website, Blog write-ups
Work Experience -singer songwriter - founder
of Rose Culture Productions, 1 successful
album, Bonita Knoxx Fashion line
Education - High school diploma, Music
Composition at Valencia College & Currently in
Music Business Degree at Full Sail University,
Self education
Noteworthy Experience - Worked in Central
Casting NYC, Live ESPN Annual New York
Marathon Performance, Opened Rose Culture
Recording Studio partnered with D’ussé
Skills and Proficiencies - Singer songwriter
Music Composition
Overall Online Presence - Still Needs to Build
Online Presence, Not Many articles or write-ups,
No personal website as of yet
CompetitionCompetition

6. I strive to be a prominent
voice and songwriter of my
generation, bringing a fresh
perspective to music
composition in the pop genre.
Identity Identity
Ambitious
Brilliance
Competence
Excellence
Versatile
“Always strive for authenticity
and excellence in my work,
staying true to my values and
passions. Encourage integrity
while promoting a
commitment to quality.”
Crafting exceptional music and
delivering outstanding
performances.
Core Values:Core Values:
VisionVision
Guiding PrincipleGuiding Principle
PassionPassion
Super PowerSuper Power
My superpower lies in deeply
understanding my target
audience and delivering what
they didn’t even realize they
were missing.
Golden CircleGolden Circle
Why - Making people have a great time and
lightening the world
How - Brining amusement through studio
recordings, immersive videos, and energetic
performances with perfect lighting, timing &
choreography.
What - songwriting, co-producing, musical
compositions.

7. Promise
Position
Promise & PositionPromise & Position
With a passion for storytelling through melody, I create captivating songs
that engage and resonate with diverse audiences, partnering with Empire
Record Label to deliver unique content that stands out in today’s music
industry for music lovers.
Prominent Creative Director

8. NetworkingNetworking
A key reason to attend The World
Music Expo is the unparalleled
opportunity to network with artists,
industry professionals, and
influencers from around the globe.
I’ll gain access to showcasing
platforms, workshops, and panel
discussions that provide valuable
insights into the music industry.
Additionally, attending can lead to
potential collaborations,
partnerships, and exposure to diverse
musical styles and cultures,
ultimately enhancing your artistic
development and career growth.
You know how artists face challenges in breaking into new
markets and connecting with diverse audiences due to
difficulties in finding genuine collaborations and
understanding cultural nuances. Attending Tthese networking
events I will provide opportunities to network with global
artists and industry professionals, participate in workshops,
and engage in panel discussions, which will enhance any
artistic expression and career growth by offering insights
into various musical styles and collaboration opportunities.
Last year, I experienced similar benefits by connecting with a
Brazilian musician at a different event, leading to a
successful collaboration that increased my streaming
numbers by 30%. I believe these networking events will
provide comparable opportunities for meaningful
connections and cultural exchanges to further advance my
career.
A key reason to attend A2IM Indie Week
is the chance to connect directly with
influential figures in the independent
music sector, including record labels,
artists, and industry insiders. The event
offers valuable panels, workshops, and
discussions focused on the latest
trends and best practices in the indie
music landscape. Attendees also
benefit from networking opportunities
that can lead to partnerships,
collaborations, and increased visibility
for their music, making it an essential
experience for anyone looking to
advance their indie music career.
The World Music
Expo Oct.23-27 2024
Manchester, GB
Elevator Pitch
A2IM Indie Week
June 9-12 2025 The
InterContinental
Times Square
Mentorship
I would seek out for a branding mentor, that can help assist me with
artist and their stories. Creating a full proof brand that can get fans by
having many things to relate to. Also a branding mentor can help me
brand all of the content that I release with these artist

9. Online Calc.
Score
DIGITAL MARKETING
Brand
Archetype
Volume Low
Relevance Average
Purity Low
Diversity Low
Validation Low
Archetype - The Entertainer
Description : **Playfulness and Fun**: The Entertainer
focuses on bringing joy and excitement to their audience.
They leverage humor, creativity, and enthusiasm in their
music and performances, often aiming to create an
unforgettable experience that resonates emotionally
with fans.
Focus
Variables
Volume,
Purity,
Diversity,
Validation
Types Of Content
1. Music Streaming Platforms. Curated Playlists -
Create and share playlists that resonate with different
moods or themes. This allows artists to showcase
their personality and taste while providing fans with a
fun listening experience. They can include their own
tracks alongside songs from other artists.
2. Youtube. Engaging Visual Content - Utilize cover art,
music videos, and behind-the-scenes footage that
reflect the playful and energetic nature of The
Entertainer. High-quality visuals can enhance the
overall experience of the music and attract new
listeners.
5. TikTok and Twitter. Social Media Integration -
Promote music streaming content through fun,
entertaining social media posts. Use platforms like
Instagram, TikTok, or YouTube to share snippets of
songs, music challenges, or entertaining storytelling
that encourages fans to engage and share.
View Maniac - View Maniac is a Public Relations firm
specializing in providing promotional services to the music
industry. The firm provides a number of services to
musical artists including Public Relations, Social Media,
Design Services and additional Promotional Services.
Viral Nation - The Social-First Marketing Agency. Viral
Nation moves brands away from traditional media-led
strategies toward social-first transformations, at scale.
We help brands conquer social with the world's largest
roster of content creators, crafting award-winning
campaigns with End-To-End Marketing Services.
PRIMARY TOOLS FOR DISTRIBUTION

10. Professional DevelopmentProfessional Development
Technical Skills
Music Theory Knowledge - a basic understanding of
music theory, including scales, chords and harmony to
aid and songwriting and composition
Org - Udemy
Dec 2024
StageCraft skills and engaging audience, managing stage
presence and delivering a captivating performance
Org - Udemy
Jan 2025
Transferable Skills
Intrepersonal Skills - building relationships with
collaborators industry,
professionals, and fans throughout networking and
communication.
Org - Coursera
Oct 2024
Creative Thinking - generating original ideas for songs
performances, and marketing strategies.
Org- Coursera
Dec 2024

11. ReferencesReferences
Thank You
A2IM Indie Week (2024) Indie Week
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AJ Beltis (Jan 2020) 50 Bright Ideas for Promoting Content to Drive Leads
https://blog.hubspot.com/marketing/content-promotion-ideas
Allie Decker (Jan 2023) The Ultimate Guide to Content Distribution
https://blog.hubspot.com/marketing/content-distribution
Anthony Allen (June 2023) Music Theory Comprehensive Complete
https://www.udemy.com/course/music-theory-complete/?couponCode=KEEPLEARNING
Aviva Studios (Feb 2022) WOMEX - Worldwide Music Expo
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IBM Skill Network Team (2024) Developing Interpersonal Skills
https://www.coursera.org/learn/interpersonal-skills
Ime Ekpo (Feb 5, 2024) How Jay-Z’s 2024 Grammys Speech Reflects His Advocacy For Black Music
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Icon Collective (2024) INDIE VS. MAJOR RECORD LABELS: WHICH IS RIGHT FOR YOU?
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Kaye Putnam (2023) Entertainer Brand Archetype
https://www.kayeputnam.com/brand-archetype-entertainer/#:~:text=The%20Entertainer%2C%20also%20known%20as,and%20laughter%20to%20their%20customers.
Michiko Kakutani (Nov. 22, 2010) Jay-Z Deconstructs Himself
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Musician Guidance (2024) Why Music Mentoring is Crucial to Your Success: The Benefits of a Music Mentor
Add a little bit of body text
Peter Childs (2024) Creative Thinking: Techniques and Tools for Success
https://www.coursera.org/learn/creative-thinking-techniques-and-tools-for-success
Soulsound School (Oct 2015) Stagecraft for Live Sound Engineers
https://www.udemy.com/course/stagecraft-for-live-sound-engineers/?couponCode=KEEPLEARNING
YellowBrick (Aug 14, 2023) Top 10 Music Streaming Platforms for a Seamless Listening Experience
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