personal brand Giunta_Santo_SE_PB1_2024_10.pptx

My personal brand exploration

1. Personal Brand Exploration Santo Giunta Project portfolio 1: week 1-2 Sports Broadcasting October 11 th , 2024 Sports Entertainer

2. Career Category 1: Starting your career Short term career goal: After graduation I will attempt to land internships for broadcasting. I will also be using LinkedIn to connect me to people that are in these fields. GOALS Long term career goals: to become a well-known influential broadcaster

3. Occupation Sports broadcasting/analytics Potential Job titles Broadcasting Technicians News analyst, reporters, and journalist Camera operators, T.V, video and film Profession Source: OnetOnline ,

4. Groups   Sports Fans Wealthy Consumers   Business Younger crowds   Radio people Most relate to or excited to work with           Groups I know people in or have clients in           Groups I have the most knowledge about           Groups I find fascinating to learn about           Target Audience Source: Book yourself solid

5. Dana Grey Competition Santo Giunta Work experience: Play by play broadcaster for the Brooklyn Cyclones, Syracuse athletic, Boston University and voice for Toronto Maple leafs . Work experience: Entertainer for 3 years at Harbes family farm . Education: 2015-2019, Bachelor's Degree at Syracuse University. Education: Currently enrolled in sports broadcasting science Note worthy experience: Attended S.I. Newhouse school of public communications. Earned deans list and is a political science minor. Skills and proficiencies: Sports play by play: 3 endorsements Sports writing: 3 endorsements Radio broadcasting: 1 endorsement Note worthy experience: customer service skills for 3 years, Singer for 3 years Skills and proficiencies: Sports writing: 0 endorsements Interviewing: 0 endorsements Overall online presence: 500+ connections, Professional headshot, a volunteer fundraiser runner. Grade 82-100 Overall online presence: 0 connections, only has profile pic, no summary and no experience noted. Grade 23-100 Source: LinkedIn, Danagrey.com

6. Core Values: Responsibility Inspiration Honesty Intuition Balance brilliance Vision: Bring in a new explosive personality to the sport broadcasting world to make announcing more interesting. Identity Golden Circle Why? To bring back excitement and passion in sports covers How? my knowledge and popping personality to create bonds with audiences What? Creating interesting stories that inspire and entertain Passion Revival of sports entertainment Super power Drawing eye locking attention that keeps people interested in what I have to say. Guiding principle Being responsible honest and kind can accomplish any hardship Source: Start with why, Core values Discovery

7. PROMISE I help sports cover shows be more information and entertaining to help rack in more views. Position Sports broadcasting/analytics position and Promise

8. Industry events 2 025 Long Island ducks Game Friday, April 25 th Objective: Find and talk to people that align with my industry and look for potential job openings or internship with their broadcast team. Show them my previously worked on projects. Networking Long Island University Vs. Wagner 2024 Sat, November 23 rd Objective: Find inspiration around the professional communication atmosphere of a D1 school. Start to pick up tips and tricks from high end people in my field. Elevator pitch: You know how sports story covers nowadays lack in excitement and interesting facts? Well, what I do is find a way to bring my enthusiastic personality in to make my delivery on these facts more entertaining and enjoyable. I bring small news to big light and find the gems in sports story telling. Mentorship Ill be seeking people that have more than 10 plus years of experience in the broadcasting/analytical field. A dedicated person to helping the growth of others. Source: Liducks.com , LIU athletics ]

9. Digital Marketing Online ID Calc. scores Volume - Low Relevance – High Purity – Low Diversity – Low Validation - Low Brand Archetype: Entertainer Description: I heighten the content of sports story telling that bring in the attention. I then deliver it with honesty, passion and brilliance. Digital marketing strategy to improve ID calculator scores while displaying my brand archetype: Focus: Purity and Volume Type of content: release videos of my own local covers of games near me. Look for sport stories and start a show explaining my thoughts and knowledge. Primary tools for distribution: I will be using Instagram and tik tok to upload snippets of my content to so people can have a fast way to access my content and a door to open to it. Conceptualized materials: Kaye Putnam, career blast

10. Transferable Technical Professional development Music or sound editing software Task: use my adobe cloud software from full sail to its fullest extent by studying the platform and trying new things. Org: Premier Pro Date: November 1 st ,2024 Presentation software Task: Use PowerPoint to further enhance my presentation skills and creativity with them. Org: Microsoft Power Point Date: November 1 st, 2024 Adaptability Task: try out adaptability exercises and see what works with me the best Org: Teambuildingworld.com Date : December 1 st 2024 Critical thinking Task: prepare myself with short critical thinking exercises weekly Org: Chattanooga Date: January 1 st 2025 Source: Onetonline , Teambuildingworld.com

11. References Grey, D. (2024). Dana Grey Linkedin Profile. Retrieved October13th 2024, from https://www.linkedin.com/in/dana-grey-sports/ Putnam, K. (2024). Discover the power of brand Archetypes: unlocking the secret to effective branding. Retrieved October 13 th 2024, from https://www.kayeputnam.com/brandality-quiz/ Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. https:// www.youtube.com / watch?v =7zFeuSagktM ONETOnLine.org . (2024). Summary report for broadcasters and disc jockeys. Retrieved October 13 th 2024. https://www.onetonline.org/link/summary/27-3011.00 LiDucks.com . (2024) 2025 game schedule. Retrieved October 12 th 2024. https://liducks.com/25th-anniversary-season-begins-april-25/ Port, M. (2013). Book yourself solid. Retrieved from https:// learning.oreilly.com /library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 LIUathletics.com . (2024) 2024 football schedule. Retrieved octboer 13 th 2024 from https://www.liuathletics.com/sports/football/schedule/2024 CareerBlast.tv . (2024) careerblast resources. Retrieved October 10 th , 2024, from https:// careerblast.tv /