Personal Brand Identity. the art of storytelling

brand identity

1. The Art of
Storytelling
in Sports
Marketing
BEYOND THE GAME
BY: KELISHA CYRUS

2. Psychology of
fonts and colors
Font choices and colors have a big impact on how people see and react to content. Picking the right font
is more than just making things look nice; it can change how readers feel and even how they make
decisions. This is important for designers and marketers who want to connect with their audience.
Typography combines beauty and clear communication. Different fonts can create certain feelings and
send different messages. For example, serif fonts like Times New Roman feel traditional and
trustworthy, while sans-serif fonts like Arial look modern and clean. Every font can trigger emotional
responses and affect how people receive the information. Colors are also important; they can influence
mood. For instance, blue is often seen as trustworthy, which is why many banks use it, while red can
create excitement, especially in sales. Choosing the right color can make a brand stand out better. In
short, careful choices in fonts and colors can help connect better with audiences and improve
engagement.

3. Font Families
Header Font: Sporty Pro Bold
Using the Sporty Pro Bold font as a header can help grab the
attention of sports fans because it looks fun and exciting,
just like sports! When the font matches the team’s colors
and logo, it makes the message feel like it's part of the
team, which fans appreciate. A bold header shows that
what is being said is important, making fans more likely to
pay attention to announcements, events, or requests. Plus,
the sporty style makes it clear that there is an
understanding of the sports culture, helping fans feel
connected. Overall, Sporty Pro Bold can help create
excitement and encourage fans to get involved.
Paragraph Font: Metro Slab Pro Air
Metro Slab Pro Air is a simple and modern font. It's clean
and easy to read, making it good for all kinds of designs.
This font looks great in titles and regular text, whether on
paper or online. It’s perfect for marketing, websites, and
signs because people can read it easily. It helps businesses
look friendly and up-to-date. There are also different styles
of the font, so designers can choose how bold or light they
want it to be. Overall, Metro Slab Pro Air is a nice choice
for making designs that stand

4. Font Families (adobe Fonts)
Header Font : Sporty Pro Bold
Paragraph Font : Metro slab pro air

5. Color palette
Strong and bold, great for big
titles or backgrounds.
Neon colors are great for sports marketing because
they’re super bright and lively. They catch your
eye and keep you interested. On screens like
computers and TVs, they really pop and stand out.
Fresh and lively, ideal for action
buttons or important stuff.
Cool and calm, good for softer
backgrounds or details.
Really grabs attention, perfect
for highlights or key info

6. Color palette (Adobe Color

7. LOGO

8. Resource Page
ApparelnBags. (n.d.). The psychology behind color in sports uniforms. ApparelnBags.
https://www.apparelnbags.com/blog/the-psychology-behind-color-in-sports-uniforms/
618media. (n.d.). The psychology behind font choices. 618media. https://618media.com/en/blog/psychology-behind-font-
choices/#the-role-of-fonts-in-brand-perception