Personal Brand Portfolio Melissa Iford.pdf

This is a visual presentation as I develop my own personal brand and career exploration in Entertainment Business.

1. Let Me Introduce You to My....
Personal Brand
Exploration
Portfolio 2025
Strategic Brand
Consultant
Melissa Iford
Personal Branding
Entertainment Business
Sunday, December 8th, 2024

2. Portfolio 2025
Career Goals
Brand Strategist
2025
Short-Term Goal Launch Brand
2026 Long-Term Goal
By the end of the next year, I will acquire 10 new clients in the by
attending 3 networking events per quarter that include my target
audience and launching a marketing campaign that includes a
new website and social media campaign within 3 months, aiming
for a 20% increase in monthly revenue through an average contract
value of $3,000.
Succssful Entreprenuer
"By December 2028, I will establish a consulting firm specializing in
strategic growth and brand development, targeting social media
influencers and those in the entertainment industry, achieving an
annual revenue of $150,000 by securing at least 25 new clients, each
contributing an average of $6,000. This will be supported by a
comprehensive marketing strategy and the hiring of two additional
consultants within the first 18 months."

3. Profession
Project Manager
Oversees project timelines, resources,
and deliverables, ensuring that client
engagements run smoothly and meet
deadlines.
Maintains relationships with existing clients,
ensuring satisfaction and identifying
opportunities for additional services.
Conducts market research, analyzes
data, and provides insights to support
strategic decision-making.
Stratelgic Consultant that specializes in brand
development and strategic growth for small business
owners, entreprenuers and entertainers.
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Client Relations
Specialist
Business Analyst
Brand Strategy
Consultant

4. Target Audience
In combining my leadership skills, strategic thinking, and emotional intelligence,
I am able to position myself as a trusted advisor who not only understands the
creative process but also empowers my clients to turn their ideas into
successful, sustainable ventures. My ability to connect with and inspire this
diverse audience makes you an ideal consultant for small business owners,
artists, and creatives looking to make their mark in the entertainment industry.
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Small Business Owners
Designers
Artists
Entertainers (Actors,
Musicians, etc.)
Content Creators

5. Marketing Consulting • Serving Chick-fil-A,
Inc. Previously Atlanta Hawks, Denver
Broncos, University of Colorado, UCLA
Athletics.
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Competition
MARTIN WILLIAMS
ATLANTA BASED
BRAND CONSULTANT
TERRENCE PRYOR II
ATLANTA BASED
PROJECT MANAGER
NEDA PERRY
ATLANTA BASED
MARKETING CONSULTANT
Digital Strategy - O&O | CNN Brand
Marketing | CNN on MAX | Warner
Brothers Discovery
Operations Manager | Project Manager |
Film/TV Professional
Breaking into Atlanta’s entertainment consulting scene as an entry-level professional
requires a strategic blend of transferable skills, education, and a strong personal brand.
Highlight any industry-related experience, such as internships or freelance projects, and
emphasize leadership roles or noteworthy achievements that demonstrate your
potential.
However, with persistence and a well-rounded approach, you can carve out a niche in
this dynamic market. Below are three Atlanta based competitors, as well as fellow Full
Sail University alumni that are currently working in my prospective field.
Developing key skills like strategic
thinking, communication, and
adaptability, and stay proficient
with relevant tools like Adobe
Suite, project management
software, and social media
analytics.
Networking aggressively by
attending industry events and
connecting with local
professionals, as Atlanta’s tight-
knit entertainment community
values relationships and
proactive individuals.
Building a polished online presence through
LinkedIn, a personal website, and active
engagement
on social media to showcase your expertise.
FOCUS ON...

6. Brand
Identity
CONNECTION.VISION.TRANSFORMATION
From a quaint mountain town in northern California to the bustling city of Atlanta,
my journey has been an exciting quest fueled by my lifelong dreams of
entrepreneurship and a passion for storytelling. With more than 15 years of
experience in leadership across diverse industries, I have built a solid foundation
in adaptability, teamwork, and excellence.
As a brand strategy consultant motivated by faith and purpose, I am dedicated
to empowering visionaries and leaders to embrace servant leadership and
harness their influence as intended. My mission is to collaborate with dreamers
and changemakers, sparking transformative change in their fields by creating
brands that not only tackle today’s challenges but also lay a strong foundation
for future generations.
Grounded in faith, innovation, and bold action, I partner with clients as a
catalytic collective, bravely pursuing the extraordinary to achieve meaningful,
lasting impact. My methodology is rooted in core values of integrity, empathy,
and excellence, ensuring that every brand I help develop inspires hope, honors
purpose, and creates a legacy of positive change.
Together, we transform visionary ideas into reality, crafting brands that resonate
deeply, lead with authenticity, and fulfill the higher calling we are entrusted with.
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7. Promise & Position
"I am a faith-driven and purpose-led brand strategy consultant,
passionate about empowering visionaries and leaders to embrace
servant leadership to better wield their influence as God intended. By
partnering with dreamers and change-makers, we can build a
community that ignites transformative change, building brands that
address today’s challenges while laying a foundation for future
generations. Together, as a catalytic collective rooted in faith,
innovation, and strategic action, we fearlessly pursue the impossible,
creating meaningful impact that reflects our values, inspires hope, and
honors the purpose we’ve been called to fulfill."
PERSONAL BRAND
STATEMENT
3 WORD BRAND
POSTITION
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8. Networking
ELEVATOR PITCH
MENTORSHIP
I will be reaching out to a Full Sail
Alumni, RJ Ramey, a man that I have
had the privilege working with several
time over the last ear. Although I
would be working more closely in the
production arena, this will help to
familairize myself with industry
expectations and meet more fellow
entertianment industry professionals. I
chose Mr. Ramsey as my mentor
because of how he carries himself as a
season professional and for how he
naturally passionate he is to help train
and equip those around him.
NETWORKING EVENT
SCHEDULE
Social Media for Public Figures
When: Saturday, March 1st at 9:30am
Location: 2302 Parklake Dr. NE, Atlanta
Reason for Attending:
Gain specialized knowledge and insight
to improve my skillset.
Elevating Your Potential: Media &
Business Networking
When: Wednesday, March 19th at 6:00pm
Location: Ladybird Grove & Mess Hall
Reason for Attending:
To begin building connection with local
professionals who are pursuing the same
industry.
Event & Media Open House
When: Sat, Feb 27th, 6:00-9pm
Location: Skewed Orbit Studios
Reason For Attending: Network with a
variety of other Industry professionals.
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"Hello, I’m Melissa, an
entrepreneurial consultant
dedicated to helping both
entrepreneurs and entertainment
professionals in Atlanta stand out
in an oversaturated market. By
combining integrity, innovation,
and community-focused strategies,
I craft authentic, adaptable
solutions that resonate with
audiences and drive growth. For
example, I helped a local content
creator increase their social media
following by 15% in three months
by redesigning their content
strategy to highlight their unique
journey—proof that I can turn
challenges into opportunities for
your brand."

9. ONLINE BRAND
MARKETING PLAN
Increase online engagement and
make a point to out consistent
content that aligns with my values
and brand.
Digital Marketing
ONLINE ID CALCULATOR
QUIZ
Based on the results of the Online ID Quiz, I
am aiming to focus my marketing efforts
on ensuring that I promote relevant and
accurate content.
BRAND ARCHETYPE QUIZ
Brand Type: “The Magician”
What is a Magician?
“The Magician Brand Archetype is
focused on transformation. You can
see into the future in ways that others
can’t. You have an almost unnatural
ability to get results. (The results do
require taking action, though!) The
Magician Brand archetype can show
up as a healer, oracle, shaman, or
charismatic performer. “
Will focus on posting and uploading
content that highlights that more
authentically represents and
demonstrates who I am now.
I will primmiarly use Instagram,
Facebook and LinkedIn to share my
content, making a point to post once
a day on at least one of these
platforms.
To best align with my archtype, I will
post content that highlights other
indiviuals that I feel would help
enourage and inspire my followers.
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10. Professional Development
TECHNICAL SKILLS
Organization: NBCUniversal
Due Date: July 2025
TRANSFERABLE SKILLS
Organization: Warner Bros
Due Date: June 2025
Become better aquianted at using Data Analysis and Market
Research tools, such as Google Analytics, social media
insights and CRM Platforms.
Improve proficiency at using tools like Adobe Creative Suite
and Canva to increase my awareness of brand guidelines
and visual systems.
Strategic Thinking and problem-solving skills are a valueable
necessity for any type of consultant. It is imperitive to
continually develop critical thinking skills and to adapt to quick
changes in the market.
Continue to sharpen and improve my communcation skills, both
verbal and written to ensuring I can effectively create essential
content or copy to articulate brand messaging, presentations
to clients, etc.
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11. References
VFIWFM, A. H. Ms. (2023, July 4). The power of ten - 10 brilliant transferable skills from consultants. LinkedIn.
https://www.linkedin.com/pulse/power-ten-10-brilliant-transferable-skills-from-hulbert-msc-fiwfm-2e/
Social Media for Public Figures [Boardroom series]. Eventbrite. (n.d.). https://www.eventbrite.com/e/social-media-for-public-figures-
boardroom-series-tickets-1220254376689?aff=ebdssbdestsearch
Consulting (2024, September 8). You’re aiming for success in consulting. what technical skills should you prioritize learning? Top Technical
Skills for Consulting Success. https://www.linkedin.com/advice/1/youre-aiming-success-consulting-what-technical-skills-adfpf
Event and media coordinators: Industry night at Skewed Orbit Studios. Eventbrite. (n.d.-a). https://www.eventbrite.com/e/event-and-
media-coordinators-industry-night-at-skewed-orbit-studios-tickets-1238141377189?aff=ebdssbdestsearch
Magician brand archetype. Branding Quiz. (n.d.). https://brandingquiz.com/brand-archetype-magician/
Home. MindTools. (n.d.). https://www.mindtools.com/a4wo118/smart-goals
Port, M., & Wallace, J. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you
can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml
Sinek, S. (2009). Simon Sinek - The Golden Circle - TedTalks 2009. YouTube. https://www.youtube.com/watch?v=fMOlfsR7SMQ
Portfolio 2025