Personal Brand Presentation CJ Taylor 24

This isa presentation that explores my Personal Brand .

1. PERSONAL BRAND EXPLORATION CJ Taylor Project & Portfolio I: Week 1 October 25, 2023

2. I come from Saint Louis and have overcome challenges as a brain tumor survivor and someone with NF2 (Neurofibromatosis Type II). Music has been my refuge and passion, helping me navigate life's struggles. I aspire to be a successful record executive, music producer, and entrepreneur, making a positive impact in the industry. Additionally, I aim to start a non-profit supporting individuals battling medical conditions like Sickle Cell, Cancer, NF2, and Mental Illnesses. I also have a vision of launching a gender-inclusive clothing line. My goal is to use music and creativity to uplift others and make a lasting difference in their lives . IDENTITY

3. PROFESSION Potential Job Titles: Music Producer A&R Music Consultant Hero - In the music industry, showcasing my individualism through a unique approach. My unwavering passion fuels my drive to overcome obstacles and pursue my goals. I have a clear vision of the impact I want to create, using my art to inspire and uplift people on a deep level. I prioritize authenticity and individuality, experimenting with different styles and sounds to create a distinct identity. I also feel a strong sense of social and cultural responsibility, using my platform to address important issues. Collaboration is important to me, as I value diverse perspectives and the expertise of others. Lastly, I prioritize self-care to sustain my heroic journey in the long run. These characteristics and approaches distinguish me as the hero archetype, reflecting a commitment to purpose, creativity, and positive impact. Artist Manager for The Music Industry Picture Relevant to Your Industry Goes Here

4. TARGET AUDIENCE Kyle Wagner Outreach Plan: For my initial contact with Kyle, I will use email as a professional method of communication or. It allows me to introduce myself, express my interest in connecting with him, and attach any necessary documents or samples of my work. To follow up with Kyle, I will send a polite and respectful email within one to two weeks after the initial contact. This follow-up message will serve as a gentle reminder of my previous email and express my continued interest in connecting with him while respecting his busy schedule. PROFILE PICTURE Talent Acquisition at UMG Ezekiel Thomas Outreach Plan: To prepare for initial contact with Ezekiel, I will: Conduct thorough research on his background and recent projects. Utilize LinkedIn as a professional mode of communication. Follow up with a polite message after approximately one to two weeks. PROFILE PICTURE Head Recruiter at Def Jam Ana Garcia Outreach Plan: To prepare for initial contact with record Ana for possible mentorship I will: Research her background, music style, and previous mentorship experiences. Use a combination of email and social media platforms (Instagram, Twitter) to make the initial contact. Follow up in a polite manner after approximately two to three weeks. PROFILE PICTURE Recruiter at Sony Music

5. GOALS Short Term: (Immediately After Graduation, 2025) Specific goal: Secure an entry-level internship in music production or artist management at Universal Music Group. KPI: Obtain an internship offer from Universal Music Group within six months of graduation. Mid Term: (2030) Specific goal: Develop and establish TMi Music Group as a successful record label. KPI: Sign and release music from at least five talented artists under TMi Music Group within five years. Long Term: (2035) Specific goal: Become the Chief Record Executive of TMi Music Group and expand the label's reach through distribution with Universal Music Group. KPI: Negotiate a distribution deal with Universal Music Group for TMi Music Group within ten years and achieve significant growth in the label's artist roster and revenue streams.

6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Data Analysis Novice / Adept / Expert Web Development Novice / Adept / Expert Problem-Solving Novice / Adept / Expert Adaptability Novice / Adept / Expert Adobe Photoshop Novice / Adept / Expert Microsoft Outlook Novice / Adept / Expert Time Management Novice / Adept / Expert Teamwork Novice / Adept / Expert SOFT HARD SOFT HARD

7. I hope to help artists and musicians as a music producer, songwriter, and record label executive by providing guidance and support in music production, songwriting, and navigating the music industry. PROMISE

8. CREDENTIALS Work Experience: Model for Images Agency (2011-2018) Cashier/Stockperson for Amber J’s Mini Mart (2022-present) Education: Music Business, B.S., Full Sail University (Exp. 2025) Awards: Volunteer at The Magic House Children’s Museum in St. Louis, MO Picture Relevant to Your Industry Goes Here

9. COMPETITION Kyle Rosen Industry Experience: A&R Coodinator at Warner Music Group Education: Bachelor’s of Business Administration Degree in Music Business from Belmont University Leadership Experience: Talent Manager Sales Developer Skills and Proficiencies: Negotiation Artist Development Event Planning CJ Taylor Overall Online Presence: Has 500+ connections, His banner isn’t customized,his profile picture is more of a casual image than a professional image, his profile is well detailed, he provides his background in his profile bio, list his previous and current job positions, and provides his skills. He hasn’t posted any articles recently, he’s also active on Intagram and X (Twitter), and his Linkedin URL isn’t customized. Grade: Average, 75 out of 100 HEADSHOT HEADSHOT Industry Experience: Music Producer Songwriter Education: B.S. Degree in Music Business from Full Sail University Leadership Experience: Decision-Making Guiding and Motivating Team Skills and Proficiencies: Networking - 1 endorsements Music Production - 1 endorsements Research Skills - 1 endorsements Overall Online Presence: Currently have 21 connections, Banner is customized with a music note blended with the shape of a crown in between the music note, profile picture is more of a casual picture than a professional,my profile is well detailed, provide my background in my profile bio, list my previous snd current job polsitions, my skills, and contact information, I haven’t published any articles yet , I’m active on Facebook, Instagram, X (Twitter), Tik Tok, and Snapchat, My Linkedin URL isn’t customized. Grade: Average, 60 out of 100

10. COMPETITION Jamar Jones Noteworthy Experience: Chief Executive Officer Audio Producer CJ Taylor HEADSHOT HEADSHOT Industry Experience: Audio Engineer Education: B.A. Degree in Audio Production from Full Sail University Engineer Degree in Audio Production from Institiute of Audio Research Skills and Proficiencies: Music Production - 0 endorsements Audio Recording - 0 endorsements Film Production - 0 endorsements Overall Online Presence: Has 67 connections, banner image is customized with black background with Koncreat mixing.com in a white font, profile picture is more of a casual photo than a professional photo, his profile is well detailed, he provides his background in his profile bio, list his work experience, list his educational background, and he provides his contact infomation, he hasn’t published any articles,I couldn’t find any of his social media accounts besides his Soundcloud and Spotify, his Linkedin URL isn’t customized Grade: Poor, 30 out of 100 Industry Experience: Music Producer Songwriter Education: B.S. Degree in Music Business from Full Sail University Leadership Experience: Decision-Making Guiding and Motivating Team Skills and Proficiencies: Networking - 1 endorsements Music Production - 1 endorsements Research Skills- 1 endorsements Overall Online Presence: Currently have 21 connections, Banner is customized with a music note blended with the shape of a crown in between the music note, profile picture is more of a casual picture than a professional,my profile is well detailed, provide my background in my profile bio, list my previous snd current job polsitions, my skills, and contact information, I haven’t published any articles yet , I’m active on Facebook, Instagram, X (Twitter), Tik Tok, and Snapchat, My Linkedin URL isn’t customized. Grade: Average, 60 out of 100

11. R BRAND POSITION Originally from Saint Louis, and skilled as a music producer and songwriter, proficient in data analysis, and web development, I want to help artists and labels with management, development, marketing and promotion needs, develop career strategies, and sustain the label. “The Warrior”

12. NETWORKING & MARKETING Industry Events & Organizations Music Biz Conference by The Music Business Association May 13-16, 2024 | Nashville, TN Music Tech Conference June 11-12, 2024 | Miami, FL The National Association of Music Merchants (NAMM) Show January 25-28, 2024| Anaheim, CA Digital Marketing Primary Content : As a music producer and songwriter with the hero archetype, I would create and publish online content that aligns with my brand values of courage, determination, and inspiration. I would focus on sharing my journey as an artist, showcasing my latest music releases, and providing behind-the-scenes insights into my creative process. Additionally, I would create content that empowers and motivates aspiring musicians, offering tips and advice on songwriting, production techniques, and navigating the music industry. Through my content, I aim to be a guiding light for others, encouraging them to pursue their musical dreams and overcome any obstacles they may face. Primary Tools : I would utilize social networks such as Instagram, YouTube, and SoundCloud to promote my content. I would aim to consistently share my music releases, behind-the-scenes footage, and engaging visuals to connect with my audience and build a strong online presence. Additionally, I would leverage online tools like email marketing platforms and music streaming platforms to reach a wider audience and keep them updated on my latest releases and projects Website : I will use my digital portfolio site as a centralized hub to showcase my music, share my story, and engage with my audience, ultimately building brand awareness and establishing a strong online presence.

13. PROFESSIONAL DEVELOPMENT Mentor I'm looking for a mentor in the music industry who has extensive experience, a proven track record of success, and a wide network. It's crucial to connect with a mentor who understands my goals and can provide valuable guidance and support throughout my journey. Formal Education B.A. Degree in Music Business from Full Sail University, Aug 2025 Technical Skills Learn the latest music production techniques, software and equipment to stay up to date with industry trends - CreativeLive, October 2023 Seek opportunities to collaborate with experienced music producers and record executives who specializes in the areas I want to improve in -Music Business Association January 2024 Continue to attend courses associated with my degree program -Full Sail University, January 2023-August 2025 Soft Skills Attend Music Industry Networking Event - Studio One E-Meet, November 2023 Attend Songwriting Workshop - Berklee College of Music, November 2023 Join a Music Production Masterclass - Masterclass.com, January 2024

14. CJ Taylor You know how challenging it can be to break into the music industry and establish yourself as a successful music producer/songwriter. Well, what I do is leverage my unique blend of creativity, technical skills, and industry knowledge to create captivating music that resonates with listeners. In fact, I have produced several tracks that have garnered thousands of streams and received positive feedback from both fans and industry professionals. I'm passionate about helping aspiring artists bring their musical visions to life and achieve their goals. “ ” Picture of You Goes Here

15. REFERENCES Attend The 2024 NAMM Show. (n.d.). NAMM.org. https://www.namm.org/thenammshow/attend Music and Tech Conference 2024 – Miami. (n.d.). Themusictechconference.com. https://themusictechconference.com/ Music Biz Annual Conference | JW Marriott Nashville. (n.d.). Music Business Association. https://musicbiz.org/events/music-biz-annual-conference/ Jamar Jones. (n.d.). Linkedin. https://www.linkedin.com/in/jamar-jones-79987413b/ Kyle Rosen. (2023). Linkedin. https://www.linkedin.com/in/kyle-rosen-8b3916b3/ Universal Music Group. (2017, September 21). Universal Music Group, the world’s leading music company | Home Page - UMG. UMG. https://www.universalmusic.com/