Personal Brand Presentation for Ben Hughey

Personal Brand Presentation for Ben Hughey

1. Marketing Certificate - Full Sail University - Aug 18th, 2024
Personal Brand
Exploration
Ben Hughey

2. Career Category: Entrepreneurial Ventures
Creative Director
•Build the startup brand for live
music venue: Gasworks
•Plan and manage the production
needs for live music. (Sound, lights,
video, audio, photography)
•Build an online platform for the
venue.
•Establish a live entertainment brand
•Establish a digital multimedia brand
to include video podcasts, music
video production, recorded live
music production, etc.
•Expand beyond the brand’s venue
into other venues nationwide.
•Build the brand through
collaborations with popular band
and artists
Long TermShort Term

3. Profession
Occupation: Producer/Director
•Media Programming Director
•Media Technical Director/Manager
•Talent Directors
•Film and Video Editors
Potential Job Titles
Source: OnetOnline:

4. Target Audience
Bands & Musicians
Source: Book Yourself Solid

5. Competition
Steven Rizzo
•Work Experience - Music store operations,
Lead Audio/Visual Tech, Assistant Recording
•Education - Vincennes University, Audio
Recording, Audio Engineer. Ball State University,
Bachelor of Science
•Notewortthy Experience - Live sound
recording and production
•Skills and Porficiencies - Avid certified user
•Overall Online Presence - 248 Connections,
no results on first page of Google. Grade:
60/100
•Work Experience - Experience across all trades including
welding. Independent video production for online content/
commericals. Monetized outdoor/camping YouTube channel.
Inventor/Owner of small business. United States Marine Corps
2010-2014
•Education - SDI Arizone - Associate of Science, Full Sail
University - Marketing Certificate
•Notewortthy Experience - Wrote/Directied/Created a short
film. Formed a band in 2015 and released a local award
winning album.
•Skills and Porficiencies - Proficient with Adobe Premiere.
Experience with conecpt to creation with physical and digital
media
•Overall Online Presence - Minimal appearance on LinkedIn.
One result returned on the first page of Google. Grade: 40/100
Ben Hughey
Source: LinkedIn

6. Identity
•Entertaining
•Empathy
•Humor
•Humility
•Creativity
Core Values
Vision: Create an entertainment brand where creatives get a chance to be heard.
Guiding Principles: “We aren’t this way
because we play rock and roll. We play rock
and roll because we are this way. - David Lee
Roth
Passion: Rock and roll
Superpower: Spreading
happiness to people
Golden Circle:
Why? - Giving creative people the playform they deserve.
How? - Creating the platform
What? - Venue and Live event production

7. Promise & Position
Promise
I help musicians and other artists
thrive in a creative environment
creating an enthusiasitc
motivating physical and digitla
platform.
Position
Seriously not being
too serious

8. Networking
Industry Events
NAMM Show 2025 - Anaheim, CA
1/21-1/25
Objectives: Meet and network with
artist promoters and managers.
Promote the opening of the
Gasworks Venue.
Outhouse Records Opening Day -
Kokomo, IN 8/16
Meet the owners of the store and and
establish connection. Get insights
about the local music scene.
Elevator Pitch: Rock music itself is a whole personailty of creative people, and
currently those people need and deserve a platform to boost their voice. What I do is
create this platform and give these people the spotlight that will help them expand
beyone the niche audience. Since I was ten years old I’ve felt the draw towards this
enverionment and I understand it. I perform live with my own band and understand the
struggles. I also have experience across other creative outlets, directing a short film. I
make an environment that people love to continue to participate in.
Mentorship: Someone that has
worked with many bands, and
approaches life with a sense of humor.

9. Digital Marketing
-Volume: Greater than zero
-Relevance: Greater than zero
-Purity: 10%
-Diversity: Less than zero
-Validation: Less than zero
Online ID Calculation Scores
Brand Archetype: Entertainer
Characteristics: Remind people to have fun
and live in the moment. Greatest joy is to
make people laugh, forget thier problems.
Digital Marketing Strategy
Focus: Purity
-Type of content: Vlog style content showing video
-Video Podcast discussing rock music current
events
-Content clipped for sharing on TikTok and
Instagram, Facebook Reels
-Longer form videos on YouTube
Source: Kaye Putnam

10. Professional Development
Technical Transferrable
-Thinking Creatively
Task: Creative Thinking Online Course
Org: Imperial College London (Online)
Date: TBD, Q1 2025
-Communicating With Co-Workers
Task: Critical Leadership Training
Org: Master Class (masterclas.com)
Date: TBC Q1 2025
-Music/Sound Editing Software
Task: Audio Arts Undergraduate Certificate
Org: Full Sail University
Date: October 28th start date
-Video Creation & Editing
Task: Film & Video Undergraduate Cert.
Org: Full Sail University
Date: TBD, Q1 2025

11. References
27-2012.00 - Producers and Directors. (n.d.).
Www.onetonline.org. https://www.onetonline.org/link/
summary/27-2012.00
(n.d.). Steven Rizzo [Review of Steven Rizzo]. LinkedIn.
Retrieved August 13, 2024, from https://www.linkedin.com/
in/steven-rizzo-a75a8420a/
27-2012.00 - Producers and Directors. (n.d.).
Www.onetonline.org. https://www.onetonline.org/link/
summary/27-2012.00
Advanced Creative Thinking and AI: Tools for Success.
(n.d.). Coursera. https://www.coursera.org/learn/advanced-
creative-thinking
(n.d.). Critical Leadershp Training With Navy SEAL Officer
Jocko Willink [Review of Critical Leadershp Training With
Navy SEAL Officer Jocko Willink]. MasterClass. Retrieved
August 18, 2024, from https://www.masterclass.com/classes/
critical-leadership-training-with-navy-seal-officer-jocko-
willink-continuous-cut
(2024). Reddit. https://preview.redd.it/whats-david-lee-roth-
best-one-liners-v0-sydr9hbfkkac1.jpeg?
auto=webp&s=bd69d04596ea0e7c835bd9e2fdaa305e4fb55
8d6
(2024). Midiaresearch.com. https://www.midiaresearch.com/
storage/uploads/blog/featured/1987/
cover_image-1689797681.jpg
Attend The 2025 NAMM Show | NAMM.org. (2024).
NAMM.org. https://www.namm.org/thenammshow/attend/
2025
Putnam, K. (2017). Brand Quiz - Kaye Putnam | Psychology
Driven Brand Strategist. Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brandality-
quiz/