Personal Branding Project - Full Sail University

Personal Branding Project

1. Personal Brand Exploration Lateefah Partee Project and Portfolio 1: Personal Branding- Online Music Business 9/6/2024

2. Goals Career Category: Starting Career Short Term 2025 Immediately after graduation, in 2025, land an entry-level artist management position at Ghetto Potion Records. Attend music artist networking event by October 2024 and initiate collaborative projects by December 2024. Long Term 2030 Establish myself as a well-rounded artist manager servicing artists in my country and worldwide.

3. Profession Occupation Artist Management Potential Job Titles Artist Manager Creative Director A&R Representative

4. Target Audience Recruiter and Hiring Managers at Ghetto Potion Records, Live Nation, and Atlantic Records .

5. Competition Carolann Mota Work Experience : Director of Artist & Career Services November 2023 – Present 11 months, Los Angeles, CA Education: Berklee College of MusicBerklee College of Music Bachelor's degree, Berklee Online: Music Business Bachelor's degree, Berklee Online: Music Business Sep 2017 - Apr 2021 Activities and societies: -Graduated Cum Laude -Dean's List -Member of the Latin American Association of Berklee Students Coursework Includes: Marketing, International Marketing, Law, Licensing, Finance, Music Therapy, Media Trends, Music Fundamentals, Music Theory and more.Activities and societies. Noteworthy Experience: Artist & Career Service Manager – June 2022 – November 202 3 Skills & Proficiencies: Project Management Communications Artist Relations Copyrighting Event Management Overall Online Presence: Online presence is High Latee’fah Partee Work Experience: Staff Recruiting management, 4yrs orchestrating work for hire, administrating payroll and accounting duties. Education: Current student enrolled in Music Business, A.S. at Full Sail University Noteworthy Experience: Recruiter 3yrs, Payroll & Accounting Manager, and multiple leadership roles Skills & Proficiencies: Organizing Management Accounting Overall Online Presence: N/A (No Overall Online Presence)

6. IDentity Core Values Loyalty Community Courage Honesty Love Vision Increase music sales, streaming, and licensing by connecting the fans to the artists through brand management across the globe. Passion Music Super Power Bringing new perspectives regarding social and mental stability through music. This can be done through critique as well not only just through vocal story telling. Golden Circle Why? Promoting loyalty and community to the audience while building new ways to grow through music. How? C reate music and content that tells a story while organizing community events that unite the audience and music. What?

7. Promise & Position Promise Increase music sales, streaming, and licensing by connecting fans to artists worldwide through effective brand management. Position Creative Director

8. Networking 901 Day Beale St. ft Shell on Weels Sunday, September 1 st @11am-5:30p Attending this event is a way to get acquainted with the music scene in my city. Network with vendors and introduce my brand. Memphis Music Initiative Joining the Memphis Music Initiative is a major goal for me as it will allow me to get involved, gain exposure, and create community-based objectives, being a voice for the voiceless through music. Pitch "The problem with our community is that there is no security in developing as an artist. I advocate for artist management and seek to improve relationships and initiate discussions about mental health and well-being in the music community. I have become involved with the Memphis Music Initiative to address this issue with our youth." Mentor Israel Vasquetelle , Music Business Bachelors of Science, Program Director It would be great to seek mentor advice from our very own program director, Israel Vasquetelle . After researching his work and acquired knowledge, Israel, with his open-door approach, is willing to connect with aspiring individuals such as myself.

9. Digital Marketing Conducting my Online ID Quiz showed no online presence in all categories. Volume-0, Relevance-0, Purity-0, Diversity-0, and Validation-0 Growing my social media presence will be the first objective to work on. This will help broaden my brand and create volume, relevance, and diversity to start with. The next objective will be obtaining validation and purity through consistency and networking. Instagram and Social Blu are two social media outlets to start getting my presence noticed. My archetype is Maverick which represents achieving the impossible and challenging status quo.

10. Professional Development Technical Trello Task: Sign up with Trello to continue practices with project management. Organization: Trello Assist Date: October 2024 Negotiation Certification Task: Complete Professional Negotiation courses to improve mannerisms within networking. Organization: American Negotiation Institute by LinkedIn Learning Date: November 2024 Transferable Business Etiquette: Meals, Meeting, and Networking Events Task: Complete Video courses to better prepare and engage within networking events. Organization: LinkedIn Learning Date: October 2024 Creating World Class Experiences Task: Complete Video courses to better prepare and create exceptional experiences within artist management. Organization: LinkedIn Learning Date: October November 2024

11. References Mota, C. (2023) {LinkedIn} https://www.linkedin.com/in/carolann-mota115/ Yates, L. (2024) 901 Day https://www.facebook.com/events/354791337419820 Memphis Music Initiative (2021) https://memphismusicinitiative.org/advocate Vasquetelle, I. https://one.fullsail.edu/connect/programs/music-business-bachelor-of-science/95/about Negotiation Professional Certificate by American Negotiation Institute https://www.linkedin.com/learning/paths/negotiation-professional-certificate-by-american-negotiation-institute?u=50813145 Kaye, S. (Released 2017) LinkedIn Learning https://www.linkedin.com/learning/business-etiquette-meetings-meals-and-networking-events/welcome?u=50813145 Creating World Experiences https://www.linkedin.com/learning/tait-creating-world-class-experiences/tait-creating-world-class-experiences?u=50813145