Let’s hear from you : When was the last time you tried to persuade someone to do something?
Let’s hear from you: How do you get others accept your ideas?
“If you wish to win a man over to your ideas, first make him your friend.” ~ Abraham Lincoln
Introduction What is persuasion? What is influencing?
Persuasion It’s an act of convincing others to: believe certain information or motivate someone to make a decision. buy a certain product or avail of services agree to a certain point of view
How is persuasion used in everyday life?
Political campaign
Advertisements
Public service
Influence - is the ability of a person or leader to affect, to shape, or to transform the opinions and the behaviors or actions of other people without necessarily having a formal authority over them.
“We need to persuade customers to buy more from us.” “We need to influence customers to buy more from us.” What is the difference between persuasion and influence? Persuasion is an action Influence is a capacity
Persuasion Persuasion is an action. It’s something that you do. It’s a short- term persuasion happens because you have the power to require others. Influence Comes from the trait that you posses. It’s something that you are. It has a long- term impact. Influence happens because of your ability to inspire others.
The Science of Persuasion By Robert B. Cialdini
Why are persuasion and influencing Skills important in leadership?
Influence Other People Have Your Voice Heard Become A Key Part of Your Group More Power to You
Helps develop strong relationships built on trust Makes it easier to achieve long-term goals Improves your ability to lead an organization Increases your confidence and self-esteem Garners you public respect and praise
Skills to improve persuasion and influence Interpersonal skills Communication skills Logic and deductive reasoning Emotional intelligence Negotiation skills Active listening
How to use persuasion and influence effectively Develop strong relationships Hone your communication skills. Provide productive solutions. Combine facts with feelings.
“The key to successful leadership today is influence, not authority.” ~ Ken Blanchard