Pfizer Logo

This is a preview of Pfizer's logo meaning and history.

1. Logo Meaning and Its Evolution Presented by: Escandor , Jeannefer G. BSEnM 2A Disclaimer: Credits to the owner/s of the photos used.

2. Brand name derived from Charles Pfizer, one of the founders of “Charles Pfizer and Company” (1849) Logo designer: Gene Crossman (1987) oval shape: hope, welfare & change larger letter “f”: to highlight the silent initial blue color: strength, stability, harmony, peace Source: www.famouslogos.net/pfizer-logo/

3. New logo (by Siegel+Gale ) introduced in November 2009, due to acquiring the Wyeth firm. Blue oval leaning forward: speed/urgency Source: www.famouslogos.net/pfizer-logo/

4. Meaning of the New Logo Brightened color and added gradient: Pfizer’s optimism and warmth Font -italic, letters were less rounder “We are more accessible and less formal.” Oval –slightly tilted upward: positive change and forward momentum Source: Pfizer Branding Guidelines, 2009