Philips Intranet - Information energy

Information Architecture of the Philips Intranet

1. Intranet Philips From tree to leaf Jeroen de Bruin Design/Digital June 8 th 2016

2. Jeroen de Bruin Philips design Creative Lead/Sr. Information architect

3. Jeroen de Bruin Philips design Infomedian

4. a year by 2025 We’re aiming to improve the lives of three billion people We strive to make the world healthier and more sustainable through innovation

5. Royal Philips 46% Healthcare 31% Lighting 23% Consumer Lifestyle Est. 1891 Headquarters in Amsterdam, Netherlands 104,000+ Employees worldwide in 100+ countries € 24.2 billion Sales in 2015 Portfolio ∽70% B2B $10.9 billion Brand value in 2015 1 Excluding Central sector (IG&S). Based on sales last 12 months December 2015 Note - Prior-period financials have been restated for the treatment of the combined businesses of Automotive and Lumileds as discontinued operations. Sales split by sector 1

6. Present in more than +100 countries Philips’ seven largest markets United States €7.5 billion 1 Seven largest markets by sales in 2015. China €2.8 billion Germany €1.4 billion France €806 million India €845 million Netherlands €639 million Japan €1.0 billion

7. We’re aiming to improve the lives of 70.000 employees

8. Intranet pages Spent curating intranet content Intranet visits / month Yearly outsourced for content curation Intranet content managers The case for a new intranet | facts +123,000 436,800h/y 10+ M 2,644 +900 Standalone intranets

9. Standalone intranets Spent curating intranet content Intranet visits / month Yearly outsourced for content curation Intranet content managers The case for a new intranet | facts +900 436,800h/y 10+ M 2,644 +123,000 Intranet pages

10. Standalone intranets Intranet pages Intranet visits / month Yearly outsourced for content curation Intranet content managers The case for a new intranet | facts +900 +123,000 10+ M 2,644 436,800h/y Spent curating intranet content

11. Standalone Intranets Intranet pages Spent curating Intranet content Yearly outsourced for content curation Intranet content managers The case for a new intranet | facts +900 +123,000 436,800h/y 2,644 10+ M Intranet visits / month

12. Standalone intranets Intranet pages Spent curating intranet content Intranet visits / month Intranet content managers The case for a new intranet | facts +900 +123,000 436,800h/y 10+ M 2,644 Yearly outsourced for content curation

13. Standalone intranets Intranet pages Spent curating intranet content Intranet visits / month Yearly outsourced for content curation The case for a new intranet | facts +900 +123,000 436,800h/y 10+ M 2,644 Intranet content managers

14. The case for a new intranet | facts +900 +123,000 436,800h/y 10+ M 2,644 Standalone Intranets Intranet pages Spent curating Intranet content Intranet visits / month Yearly outsourced for content curation Intranet content managers

15. It all starts with the customer

16. Intranet personas - overview Manufacturing and earning a living Factory worker Creating content and engaging colleagues Digital specialist Ensuring quality of work Marketing specialist Achieving sales targets Sales representative Focus on customer and driving team to achieve KPIs International people manager Networking and cooperation with business contacts Business leader Assembly instructions and training Increased focus on community content Support in reaching targets (Salesforce.com) Enhanced cooperation across team Information about his business Increased customer focus Personal HR Training Company news “Find the documents I need, in less time” “Get trusted and up-to-date information about the organization and my work” “Stay informed about company news - locally globally and within my span of interest” “Quickly and easily access online work-related tools, without constant logging in, and updating passwords” “Connect and collaborate with colleagues via Workday, Lync, and Philips Communities” “Find my way more effectively around the organization” “Get support, or help me find the document I’m looking for” Support in achieving KPI’s Role profile Key intranet needs

17. 18 The new Intranet Mission Our new intranet mission Create a personal customizable launch page that enables employees to reach their goals by providing the best access to data, information and tools that they need to do their jobs in the best possible manner and with high levels of engagement.

18. Concept behind our new intranet From structured sites -> To information linked via Topics enabling us to become a mature content management organization Global intranet / pww Global intranet / www

19. 20 News section which features corporate news (Hero news) and personalized news feeds based on your personal profile Promotional banner (product, int. campaigns …) employees Collaboration on Philips Community Quick launch for internal tools and Team SharePoints you are following Home page – Main navigation | search Personalize Collaborate Philips on social media Innovation and you ; product launches, innovation and trending topics Footer with quick links to channels, privacy policy, terms and conditions, about the intranet Inform

20. Tagging content leafs with topics Roles Content type Topic Owner Content owner Content editor News item Content details Topics Location Event Content Tags Topics Geolocation topic Approval topic Hashtag + +

21. Refining design and structure

22. Data, analyses and surveys Top task analyses Usability testing on regular basis (interview basis) Site data analyses Quarterly intranet satisfaction survey Annual internal communications survey 26

23. Top task results N=134 All tasks were selected at least once (long tail) Top 10 tasks cover 51% of total Top 4 tasks cover 27 % of total Top 10 tasks:

24. Content transition

25. Content transition | from… to… Remove the BLUE tag Old sites Global intranet / www Analysis 924 sites in total currently held on old intranet / 123 000 pages -> 150 sites estimated to be fully transitioned resulting in just a few thousand of new pages

26. Content transition results so far…. Sites moved from 1000 pages to just 30 pages Less time spent on content creation and distribution Quality of content increased Happy employees as they can find and receive the information they need to do their job Happy content editors as they can reach the people they want to reach

27. Challenges

28. Where is my tree? Over tagging? What hero first?

29. The road ahead

30. Roadmap 2016 | co-creation HR-content IT support content Locations Contact details Contact SME Projects One entry platform Business specific sources Share Request Localization Taxonomy Calendars Statistics Content management maturity News Help Quick access to SharePoint sites Share project documentation View cockpit Comments Available tools Channel enablement Community integration Buzz finder Statistics driven content Personalized relevant content Findability Content Collaboration Discoverability 2017 2016

31. Nurture the tree, show the leaves Nurture Taxonomy Pruning Tagging (hashtags vs topics) Search fine tuning Get a ll information on board Marketplace for team sites

32. Publishing process

33. Publishing process in detail

34. Request new topic